The Two Faces of Social Media

Dick Fisher,e-Merge Online Marketing

Who Are We

e-Merge Online Marketing provides cost-effective solutions to businesses looking to

enter into, or supplement their existing social media marketing efforts.

Social Media Management | Social Media Consulting

Social Media Training

Topics Covered

The Face You See The Face You Don’t See Top Business Mistakes

The Face You See

• It’s NOT LinkedIn, Twitter, Facebook, Google +, Pinterest, etc

• Sites are the tools that facilitate online conversations

• People join the sites to share opinions, perceptions, and experiences

• These conversations are the real definition of social media

• Allows your company to personality, gain trust and participate

So What Is It Anyhow?

People Trust Others

Customers

Endorsers

Evangelists

People Become The Foundation

Traditional vs. Social Media

The Face You Don’t See

• If you build it, they will NOT come!

• Keywords

• Link Farms

• Black Hat vs. White Hat SEO

• Linking from social networks and social review sites are gaining significant importance

The Web Then and Now

Top Business Mistakes

• Failure to plan - no strategy

• Built the structure but not using it

• Impatient

• Single threaded

• Don’t understand or look at the ROI

• Not engaging

Top Business Mistakes

• What does your overall online marketing strategy look like

• How does or could social media play into that strategy

• Has analytics code been installed on your website

• Do you know what performance you are getting from your website

• Who has primary responsibility for your online marketing strategy

Take Aways

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