PRESENTATION Social Sourcing Strategies for …...PRESENTATION Social Sourcing Strategies for...
Transcript of PRESENTATION Social Sourcing Strategies for …...PRESENTATION Social Sourcing Strategies for...
PRESENTATION
Social Sourcing Strategies for Increased Engagement
Maren HoganRed Branch Media
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Get your company in the faces of the candidates you want to reach.
RULE #1Start thinking of them as
HUMAN BEINGS
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78% of candidates use social media in their job search.
● More connected● Easier to
dehumanize one another
RULE #2
It’s Not the Size of the Network,
It’s How You Use It.
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Collecting candidates like:
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Tired and
The one prefers to work in an office
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Bring Your Dog to work
Generous Learning
Stipend
Listen and Learn.
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RULE #3
Be a Creeper
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● A picture to keep in your mind’s eye.
● What they do and how long they’ve been doing it.
● What parts of their work they enjoy (and which parts they hate)
● What keeps them up at night
● Career goals ● Motivating factors● Where they might go
online● How long they stay in one
place
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RULE #4Reach Out
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FACT:
Job seekers prefer Facebook with 83% of them looking at Facebook for jobs while only 36% search on LinkedIn
83%
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36%
REMEMBER:
Rule of Thumb
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Candidates are especially flattered when the hiring manager reaches out
RULE #5
Don’t be a Tool
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www.websitename.com 17
Just as I throw away the envelope in my mailbox addressed to resident
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● Things they are interested in!
● The fact that they might be looking for a change/more money/position bump/chance to learn new skills.
● Places they like to go.● Their work and/or
projects.● Their dog/favorite
comic/obsession with Firefly/Red Bull addiction.
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DO NOT MENTION:● Their family● What they look like● How long you’ve been
following their work
RULE #6Tell Me More
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COMPROMISE
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We’d all take an individual with a potty mouth if...
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Don’t let what you think
employees want you to be
influence what you are.
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Be Brutally Honest
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Gender gap and maternity/paternity equality
equal rightsmatter
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● Don’t say competitive compensation when you offer $12 an hour
● Don’t say “work hard play hard” if work hard is the only part of that statement is true.
● Don’t say casual dress if you don’t allow shorts.
RULE #7Ain’t No
School Like the Old School
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Drink Wine
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● Employee Mixers where prospects meet the hiring managers
● Referral programs that reach far beyond just your employees
● Instant view inside your company (Taco Tuesday, Fancy Friday, Manic Mondays…)
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● Working in an agile environment
● Viewing project highlights and wins
● A sense of purpose
● Being able to see or hear the hiring manager before reaching out for a job
● Salary transparency
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RULE #8Let’s Get Engaged
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