BEN 2010:

Introduction to

Cyberpreneurship Intropreneur Studio 2012 1

* Lecture Week 2:

An Entrepreneur &

Market Place

Intropreneur Studio 2012 2

*Do you know these BRAND?

1 2 3

45 6

7

Intropreneur Studio 2012 3

* Why do you need to learn

ENTREPRENEURSHIP ?

GlobalizationNew

Generation

UnemploymentNew Market

Economy (Place)

Intropreneur Studio 2012 4

Globalization

• The world has become flat…..

• The Power of 10 Flatteners

• Collapse of the Berlin Wall

• Netscape

• Workflow Software

• Uploading

• Outsourcing

• Off-shoring

• Supply –Chaining

• Insourcing

• In-forming

• The Steroids

• Big corporations suffers downsizing, relocating, winding-up

Intropreneur Studio 2012 5

New Generation

• High expectation….

• Values quality of life

• Money, Family, Happiness

• Becoming New Lifestyle

Intropreneur Studio 2012 6

Unemployment

• Uncertain economic condition/downturn..

• Recession…

• Less jobs available, Many job applicants..

Intropreneur Studio 2012 7

New Market Economy

• Convergence of ICT..

• Blue Ocean Strategy

Intropreneur Studio 2012 8

*MARKET ECONOMY

Definition of Economy

• Activities related to the production and distribution of goods and services in a particular geographic region

Definition of Market

• A public place where buyers and sellers make transactions, directly or via intermediaries.

Definition of Market Economy

• A transaction place of goods and services in particular geographic region

Intropreneur Studio 20129

*

Larry Page & Sergey Brin Mark Zuckerberg

Intropreneur Studio 2012 10

Mr. Joel Neoh

*Monash University, Bachelor of

Mechanical Engineering (Honours) &

Monash Scholarship holder

*Next generation entrepreneur

*2007- Winner of The Firm

*Founder and CEO of Groupon Malaysia

& Groupon Taiwan

*Groupon.com.my & Joelneoh.com

Intropreneur Studio 2012 11

Mr Nik Shazwan Nik Azam*Managing Director of Ceriatone

Amplification Sdn Bhd

*Boutique tube guitar amp DIY company

*Academic Background: Bachelor. of Electrical Engineering

*Passionate in guitar & amplification

*Market place:

* US. Europe, Australia, Japan

* Initial capital: RM 200 K

*Motivation:

* Being able to supply musicians with the amplifier of their dreams.

www.ceriatone.com/

Intropreneur Studio 2012 12

Pn Norliyana Mohamed

*Owner of Sigategi.com

*Largest online Bean Bag company in

Malaysia

*Learned how to produce Beanbag

from Youtube

*Using blog to promote and sell

*Since then venture into other

product like Kids Clothing, Ladies

Accessories etc.

sigategi.blogspot.com/

Intropreneur Studio 2012 13

*Established in MMU Malacca

*Founders: 4 Engineering Students

*Signed MOU with Malacca State

Government

*Open up their own office at MITC

*http://www.facebook.com/pages/Asi

mo-Green-Wash/146614168745332

Intropreneur Studio 2012 14

Mr Hasnizam Md Zaki &

Mr Azizul Latif

*Founded by MMU Alumnis

*Art & Design Related Business Activities

*Active in organising and promoting

events in KL

Intropreneur Studio 2012 15

*

• “Entreprendre” = To undertake a role in a commercial activity

Origin of “Entrepreneur” Term

•An Organizer

•An Assembler

•A Change Agent

•An Innovator

•A Creator

Roles in Market Economy

Managing Risk

& Uncertainty

REWARD

Satisfaction

Money

Good Deed

Intropreneur Studio 2012 16

*

Pull (Opportunity)

(Perceived Features)

Push (Necessity)

(Displacement Features)

Factors

Education Background

Family

Independence &

Flexibility

Role Models

Risk Taking

Creative

Low Salary

Job dissatisfaction

Unemployed

Being fired from job

Intropreneur Studio 2012 17

*

Recognize & Exploit Commercial Opportunity

Ability to visualize the transformation (change) process A good reader of market environment

Creative & Innovative (Creating & Adding Value)

High Locus of Control

Resourceful

Passionate

Calculated Risk-taker

Intropreneur Studio 2012 18

*

less expectation of lifetime employment in corporate

entrepreneurship very much a lifestyle

Collaborative & Tech Savvy

very agile (highly capable in performing task)

socially conscious,

focused on work/life balance

strive to create high-performing but fun workplaces.

*

Intropreneur Studio 2012 19

Intropreneur Studio 2012 20

Intropreneur Studio 2012 21

Intropreneur Studio 2012 22

Intropreneur Studio 2012 23

Intropreneur Studio 2012 24

Intropreneur Studio 2012 25

*ENTREPRENEUR

QuestionsWhen there is a SPACE, there is an OPPORTUNITY

Who Identify that OPPORTUNITY?

Who Exploit that OPPORTUNITY?

How ENTREPRENEUR exploits that OPPORTUNITY?

Where ENTREPRENEUR exploits that opportunity?

Why ENTREPRENEUR exploits that opportunity?

Intropreneur Studio 2012 26

*Any Questions???