[2] An Entrepreneur & Market Place BEN 2010 TRI 52

BEN 2010:

Introduction to

Cyberpreneurship Intropreneur Studio 2012 1

* Lecture Week 2:

An Entrepreneur &

Market Place

Intropreneur Studio 2012 2

*Do you know these BRAND?

1 2 3

45 6

7


* Why do you need to learn

ENTREPRENEURSHIP ?

GlobalizationNew

Generation

UnemploymentNew Market

Economy (Place)


Globalization

• The world has become flat…..

• The Power of 10 Flatteners

• Collapse of the Berlin Wall

• Netscape

• Workflow Software

• Uploading

• Outsourcing

• Off-shoring

• Supply –Chaining

• Insourcing

• In-forming

• The Steroids

• Big corporations suffers downsizing, relocating, winding-up

http://en.wikipedia.org/w/index.php?title=Collapse_of_the_Berlin_Wall&action=edit&redlink=1


















New Generation

• High expectation….

• Values quality of life

• Money, Family, Happiness

• Becoming New Lifestyle


Unemployment

• Uncertain economic condition/downturn..

• Recession…

• Less jobs available, Many job applicants..


New Market Economy

• Convergence of ICT..

• Blue Ocean Strategy


*MARKET ECONOMY

Definition of Economy

• Activities related to the production and distribution of goods and services in a particular geographic region

Definition of Market

• A public place where buyers and sellers make transactions, directly or via intermediaries.

Definition of Market Economy

• A transaction place of goods and services in particular geographic region

Intropreneur Studio 20129

*

Larry Page & Sergey Brin Mark Zuckerberg


Mr. Joel Neoh

*Monash University, Bachelor of

Mechanical Engineering (Honours) &

Monash Scholarship holder

*Next generation entrepreneur

*2007- Winner of The Firm

*Founder and CEO of Groupon Malaysia

& Groupon Taiwan

*Groupon.com.my & Joelneoh.com


Mr Nik Shazwan Nik Azam*Managing Director of Ceriatone

Amplification Sdn Bhd

*Boutique tube guitar amp DIY company

*Academic Background: Bachelor. of Electrical Engineering

*Passionate in guitar & amplification

*Market place:

* US. Europe, Australia, Japan

* Initial capital: RM 200 K

*Motivation:

* Being able to supply musicians with the amplifier of their dreams.

www.ceriatone.com/


Pn Norliyana Mohamed

*Owner of Sigategi.com

*Largest online Bean Bag company in

Malaysia

*Learned how to produce Beanbag

from Youtube

*Using blog to promote and sell

*Since then venture into other

product like Kids Clothing, Ladies

Accessories etc.

sigategi.blogspot.com/


*Established in MMU Malacca

*Founders: 4 Engineering Students

*Signed MOU with Malacca State

Government

*Open up their own office at MITC

*http://www.facebook.com/pages/Asi

mo-Green-Wash/146614168745332

http://www.facebook.com/pages/Asimo-Green-Wash/146614168745332







Mr Hasnizam Md Zaki &

Mr Azizul Latif

*Founded by MMU Alumnis

*Art & Design Related Business Activities

*Active in organising and promoting

events in KL


*

• “Entreprendre” = To undertake a role in a commercial activity

Origin of “Entrepreneur” Term

•An Organizer

•An Assembler

•A Change Agent

•An Innovator

•A Creator

Roles in Market Economy

Managing Risk

& Uncertainty

REWARD

Satisfaction

Money

Good Deed


*

Pull (Opportunity)

(Perceived Features)

Push (Necessity)

(Displacement Features)

Factors

Education Background

Family

Independence &

Flexibility

Role Models

Risk Taking

Creative

Low Salary

Job dissatisfaction

Unemployed

Being fired from job


*

Recognize & Exploit Commercial Opportunity

Ability to visualize the transformation (change) process A good reader of market environment

Creative & Innovative (Creating & Adding Value)

High Locus of Control

Resourceful

Passionate

Calculated Risk-taker


*

less expectation of lifetime employment in corporate

entrepreneurship very much a lifestyle

Collaborative & Tech Savvy

very agile (highly capable in performing task)

socially conscious,

focused on work/life balance

strive to create high-performing but fun workplaces.

*



*ENTREPRENEUR

QuestionsWhen there is a SPACE, there is an OPPORTUNITY

Who Identify that OPPORTUNITY?

Who Exploit that OPPORTUNITY?

How ENTREPRENEUR exploits that OPPORTUNITY?

Where ENTREPRENEUR exploits that opportunity?

Why ENTREPRENEUR exploits that opportunity?


*Any Questions???

[2] An Entrepreneur & Market Place BEN 2010 TRI 52

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