Experience Lab 2017 | 11.08– 11.10 2017

BY DESIGN

Feeding Your Brain

True Stories about Inspiration

Experience Lab 2017 | 11.08– 11.10 2017

Ryan Schulz@realkalevpeekna

Experience Lab 2017 | 11.08– 11.10 2017Experience Lab 2017 | 11.08– 11.10 2017

Inspiration

Experience Lab 2017 | 11.08– 11.10 2017

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Experience Lab 2017 | 11.08– 11.10 2017

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Experience Lab 2017 | 11.08– 11.10 2017

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Experience Lab 2017 | 11.08– 11.10 2017

We often confuse inspiration with things that are inspirational or inspiring.

Experience Lab 2017 | 11.08– 11.10 2017

Experience Lab 2017 | 11.08– 11.10 2017Experience Lab 2017 | 11.08– 11.10 2017

It’s not an “aha” moment.

Experience Lab 2017 | 11.08– 11.10 2017

Experience Lab 2017 | 11.08– 11.10 2017

Experience Lab 2017 | 11.08– 11.10 2017

Let’s do somecompetitive research!

Experience Lab 2017 | 11.08– 11.10 2017

Experience Lab 2017 | 11.08– 11.10 2017

Experience Lab 2017 | 11.08– 11.10 2017

The Sea of Sameness

Collaborative

High QualityResults Oriented

TrustworthyInnovative

Team Player

CollaborativeTrustworthy

Innovative

Results OrientedHigh Quality Team Player

Client Focused

True PartnerTrue Partner

Experience Lab 2017 | 11.08– 11.10 2017

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INSPIRATION

Experience Lab 2017 | 11.08– 11.10 2017

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1. Let’s see how others define inspiration, and how they make it happen!

2. Let’s see what inspiration can do for us!

Experience Lab 2017 | 11.08– 11.10 2017

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Let’s talk about art!

Experience Lab 2017 | 11.08– 11.10 2017

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NavtaSchulz Gallery

Experience Lab 2017 | 11.08– 11.10 2017

Brian RitchardJames Westwater

Experience Lab 2017 | 11.08– 11.10 2017

David Hendron David Packer

Experience Lab 2017 | 11.08– 11.10 2017

Monica Rezman Jason Hackenwerth

Experience Lab 2017 | 11.08– 11.10 2017

Why People Buy Art! Beauty

! Significance

! Juxtaposition

! Investment

! Community

! Greed

! Ego

! Stupid money Alexa Horochowski

Experience Lab 2017 | 11.08– 11.10 2017

Why People Buy Art! Beauty

! Significance

! Juxtaposition

! Investment

! Community

! Greed

! Ego

! Stupid money Alexa Horochowski

Experience Lab 2017 | 11.08– 11.10 2017

Why People Buy Art! Beauty

! Significance

! Juxtaposition

! Investment

! Community

! Greed

! Ego

! Stupid money Alexa Horochowski

Experience Lab 2017 | 11.08– 11.10 2017Experience Lab 2017 | 11.08– 11.10 2017

Experience Lab 2017 | 11.08– 11.10 2017

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The Study of Art History

Experience Lab 2017 | 11.08– 11.10 2017

Experience Lab 2017 | 11.08– 11.10 2017

Experience Lab 2017 | 11.08– 11.10 2017

“If I have seen further than others, it is by standing on the shoulders of giants.” - Isaac Newton

Experience Lab 2017 | 11.08– 11.10 2017

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It’s All about Juxtaposition.

Experience Lab 2017 | 11.08– 11.10 2017

Tom Friedman

! Visual artist

! Makes some pretty insane stuff

! Selected one simple object

! Brought it into his studio

! Sat with it

! All day

Experience Lab 2017 | 11.08– 11.10 2017

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Experience Lab 2017 | 11.08– 11.10 2017

Experience Lab 2017 | 11.08– 11.10 2017

Experience Lab 2017 | 11.08– 11.10 2017

Experience Lab 2017 | 11.08– 11.10 2017

Tom Friedman! Make time; be patient

! Attempt to see the world in new ways

! Take risks

! Take action

Experience Lab 2017 | 11.08– 11.10 2017

Louise Bourgeois! Highly regarded visual artist

! Pretty eccentric

! Fascinated with themes of domesticity, family, sexuality,the body and death

! Abstract Expressionism, Surrealism and Feminism

Experience Lab 2017 | 11.08– 11.10 2017

Experience Lab 2017 | 11.08– 11.10 2017

Experience Lab 2017 | 11.08– 11.10 2017

Willem de Kooning

Jackson Pollack

Mark Rothko

Barnett Newman

Ad Reinhardt

Experience Lab 2017 | 11.08– 11.10 2017

Experience Lab 2017 | 11.08– 11.10 2017

Experience Lab 2017 | 11.08– 11.10 2017

Experience Lab 2017 | 11.08– 11.10 2017

Experience Lab 2017 | 11.08– 11.10 2017

Experience Lab 2017 | 11.08– 11.10 2017

Experience Lab 2017 | 11.08– 11.10 2017

Experience Lab 2017 | 11.08– 11.10 2017

Experience Lab 2017 | 11.08– 11.10 2017

Experience Lab 2017 | 11.08– 11.10 2017

Experience Lab 2017 | 11.08– 11.10 2017

“A work of art doesn’t have to be explained. If you do not have any feeling about this, I cannot explain it to you. If this doesn’t touch you, I have failed.”

- Louise Bourgeois

Experience Lab 2017 | 11.08– 11.10 2017

Experience Lab 2017 | 11.08– 11.10 2017

Louise Bourgeois! Immerse yourself.

! Don’t be afraid to experience uncomfortable things.

! “If you don’t experience an intense reaction, what’s the point?”

! I kind of wish she was my grandma.

Experience Lab 2017 | 11.08– 11.10 2017

Authors! Almost always have a routine

! Constantly balancing complex plotlines across multiple works

! Are constantly looking to reinvent something

! Sweat the details

Experience Lab 2017 | 11.08– 11.10 2017

Harry PotterJ.K. Rowling

Experience Lab 2017 | 11.08– 11.10 2017

A FableSylvia Plath

Experience Lab 2017 | 11.08– 11.10 2017

Black BoxJennifer Egan

Experience Lab 2017 | 11.08– 11.10 2017

Harlot’s GhostNorman Mailer

Experience Lab 2017 | 11.08– 11.10 2017

A FableWilliam Faulkner

Experience Lab 2017 | 11.08– 11.10 2017

Catch 22Joseph Heller

Experience Lab 2017 | 11.08– 11.10 2017

Experience Lab 2017 | 11.08– 11.10 2017

Experience Lab 2017 | 11.08– 11.10 2017

Experience Lab 2017 | 11.08– 11.10 2017

Experience Lab 2017 | 11.08– 11.10 2017

Learning from Writers! It’s ok to get lost in what

you are working on, but you need a map to show you the way.

! Organize your chaos.

! See the big picture.

! If you didn’t write it down, it never happened.

Experience Lab 2017 | 11.08– 11.10 2017

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It’s all about taking control.

Experience Lab 2017 | 11.08– 11.10 2017

Karim Rashid! Has designed tons of

stuff you have seen, some of which you might own

! Lives inside his own world

! You have no idea who he is.

! He has a pretty big ego.

Experience Lab 2017 | 11.08– 11.10 2017

Experience Lab 2017 | 11.08– 11.10 2017

Experience Lab 2017 | 11.08– 11.10 2017

Experience Lab 2017 | 11.08– 11.10 2017

Experience Lab 2017 | 11.08– 11.10 2017

Experience Lab 2017 | 11.08– 11.10 2017

Karim Rashid! Believe in your own brilliance.

! Put it all out there; be bold.

! Have a point of view.

Experience Lab 2017 | 11.08– 11.10 2017

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It’s All about Immersion.

Experience Lab 2017 | 11.08– 11.10 2017

Inspiration Requires…

A Bit of Juxtaposition

Taking Control

Immersing Yourself

Experience Lab 2017 | 11.08– 11.10 2017

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An Academic Example

Experience Lab 2017 | 11.08– 11.10 2017

Todd M. Thrash and Andrew J. Elliot

! Psychologists

! Really smart

! Really normal

! Guys you’d see shopping at Target

Experience Lab 2017 | 11.08– 11.10 2017

What Is Inspiration, Really?

Evocation Transcendence Approach Motivation

Experience Lab 2017 | 11.08– 11.10 2017

Inspiration is ultimately about making connections.

Experience Lab 2017 | 11.08– 11.10 2017

Our brain loves making connections. It’s part of what makes us human.

Experience Lab 2017 | 11.08– 11.10 2017

We Love Making Connections! It’s why we tells jokes.

! It’s why we tell stories.

! It’s why we binge watch GOT.

Experience Lab 2017 | 11.08– 11.10 2017

Benefits of Trying to Stay Inspired! Helps you work out strategies

! Helps you see the world through a different lens

! Creates empathy

! Ensures you will be the person with “the idea”

! Promotions

! Wealth

! Fame

! Happiness

Experience Lab 2017 | 11.08– 11.10 2017

Where Good Ideas Come From:The Natural History of Innovation

- Steven Johnson

Experience Lab 2017 | 11.08– 11.10 2017

Experience Lab 2017 | 11.08– 11.10 2017

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The Modern Coffeehouse

Experience Lab 2017 | 11.08– 11.10 2017

Rick Rubin! Record producer

! Practices transcendental meditation

! Pretty hairy

! Inspired by everything

Experience Lab 2017 | 11.08– 11.10 2017

Recognize Anyone? ShakiraCoheed And CambriaAFIThe Avett BrothersRed Hot Chili PeppersJohnny CashTom Petty and the HeartbreakersThe Black CrowesJazzy JayDixie ChicksSlayerBeastie BoysWeezerJay ZAdeleKanye WestMetallicaAC/DCJoe Strummer

AerosmithLinkin ParkNine Inch NailsLana Del ReyLady GagaJustin TimberlakeJosh GrobanDanzigThe CultSlipknotSystem of a DownBlack SabbathJakob DylanZZ TopEminemKid RockRun-D.M.C.Ed SheeranJustin BieberWesley Willis

James BlakeType O NegativeD.R.A.M.U2Willie NelsonNeil DiamondAudioslaveDonovanCypress HillThe JayhawksSlayerRage Against the MachineSheryl CrowRedmanLL Cool JSir Mix-A-LotThe CultBig Audio dynamite Public Enemy

Experience Lab 2017 | 11.08– 11.10 2017

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Experience Lab 2017 | 11.08– 11.10 2017

Recognize Anyone? ShakiraCoheed And CambriaAFIThe Avett BrothersRed Hot Chili PeppersJohnny CashTom Petty and the HeartbreakersThe Black CrowesJazzy JayDixie ChicksSlayerBeastie BoysWeezerJay ZAdeleKanye WestMetallicaAC/DCJoe Strummer

AerosmithLinkin ParkNine Inch NailsLana Del ReyLady GagaJustin TimberlakeJosh GrobanDanzigThe CultSlipknotSystem of a DownBlack SabbathJakob DylanZZ TopEminemKid RockRun-D.M.C.Ed SheeranJustin BieberWesley Willis

James BlakeType O NegativeD.R.A.M.U2Willie NelsonNeil DiamondAudioslaveDonovanCypress HillThe JayhawksSlayerRage Against the MachineSheryl CrowRedmanLL Cool JSir Mix-A-LotThe CultBig Audio dynamite Public Enemy

Experience Lab 2017 | 11.08– 11.10 2017

Rick Rubin! Embrace a variety of genres.

! Draw observations and techniques from other schools of thought.

! Contribute to the conversation.

Experience Lab 2017 | 11.08– 11.10 2017

The Modern Coffeehouse: Digital Edition

Experience Lab 2017 | 11.08– 11.10 2017

Experience Lab 2017 | 11.08– 11.10 2017

Experience Lab 2017 | 11.08– 11.10 2017

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Inspiration comes to those who work for it.

The BIG idea:

Experience Lab 2017 | 11.08– 11.10 2017

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?

Experience Lab 2017 | 11.08– 11.10 2017

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?So, what inspires you

Experience Lab 2017 | 11.08– 11.10 2017

A Quick Case Study

Cultivating Inspiration:One North Hackathon

Experience Lab 2017 | 11.08 – 11.10 2017

Why a Hackathon?! R&D – chance to explore cutting-edge technologies

! Opportunity to develop specific skills or techniques.

! Opportunity to experience different roles

! Opportunity to work on different types of projects

! Free food and beer

! We like each other.

! We think this stuff is fun.

Experience Lab 2017 | 11.08 – 11.10 2017

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Hackathon Activities

Experience Lab 2017 | 11.08 – 11.10 2017

Step 1: Kickoff

Experience Lab 2017 | 11.08 – 11.10 2017

Experience Lab 2017 | 11.08 – 11.10 2017

Step 2: Plan & Prepare

Experience Lab 2017 | 11.08 – 11.10 2017

Experience Lab 2017 | 11.08 – 11.10 2017

Step 3: Test

Experience Lab 2017 | 11.08 – 11.10 2017

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Tip: Leverage your network for outside expertise.

Experience Lab 2017 | 11.08 – 11.10 2017

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Guerilla Testing

Experience Lab 2017 | 11.08 – 11.10 2017

Step 4: Design & Build

Experience Lab 2017 | 11.08 – 11.10 2017

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Key Takeaways

Experience Lab 2017 | 11.08– 11.10 2017

Takeaways! We generated an amazing amount of ideas in a short amount of

time.

! Enormous benefit to bringing together interdisciplinary team members.

! Highly recommend doing outside normal work days/hours.

! Does not require a technical component. Think of other deliverables: paper prototypes, designs, mood boards with cutouts or campaign decks.

! Stock up on post-its, pizza and beer.

Experience Lab 2017 | 11.08– 11.10 2017

BY DESIGN

Feeding Your Brain

True Stories about Inspiration