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#1NLab17 - Feeding Your Brain: True Stories About Inspiration
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Transcript of #1NLab17 - Feeding Your Brain: True Stories About Inspiration
Experience Lab 2017 | 11.08– 11.10 2017
BY DESIGN
Feeding Your Brain
True Stories about Inspiration
Experience Lab 2017 | 11.08– 11.10 2017
Ryan Schulz@realkalevpeekna
Experience Lab 2017 | 11.08– 11.10 2017Experience Lab 2017 | 11.08– 11.10 2017
Inspiration
Experience Lab 2017 | 11.08– 11.10 2017
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Experience Lab 2017 | 11.08– 11.10 2017
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Experience Lab 2017 | 11.08– 11.10 2017
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Experience Lab 2017 | 11.08– 11.10 2017
We often confuse inspiration with things that are inspirational or inspiring.
Experience Lab 2017 | 11.08– 11.10 2017
Experience Lab 2017 | 11.08– 11.10 2017Experience Lab 2017 | 11.08– 11.10 2017
It’s not an “aha” moment.
Experience Lab 2017 | 11.08– 11.10 2017
Experience Lab 2017 | 11.08– 11.10 2017
Experience Lab 2017 | 11.08– 11.10 2017
Let’s do somecompetitive research!
Experience Lab 2017 | 11.08– 11.10 2017
Experience Lab 2017 | 11.08– 11.10 2017
Experience Lab 2017 | 11.08– 11.10 2017
The Sea of Sameness
Collaborative
High QualityResults Oriented
TrustworthyInnovative
Team Player
CollaborativeTrustworthy
Innovative
Results OrientedHigh Quality Team Player
Client Focused
True PartnerTrue Partner
Experience Lab 2017 | 11.08– 11.10 2017
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INSPIRATION
Experience Lab 2017 | 11.08– 11.10 2017
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1. Let’s see how others define inspiration, and how they make it happen!
2. Let’s see what inspiration can do for us!
Experience Lab 2017 | 11.08– 11.10 2017
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Let’s talk about art!
Experience Lab 2017 | 11.08– 11.10 2017
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NavtaSchulz Gallery
Experience Lab 2017 | 11.08– 11.10 2017
Brian RitchardJames Westwater
Experience Lab 2017 | 11.08– 11.10 2017
David Hendron David Packer
Experience Lab 2017 | 11.08– 11.10 2017
Monica Rezman Jason Hackenwerth
Experience Lab 2017 | 11.08– 11.10 2017
Why People Buy Art! Beauty
! Significance
! Juxtaposition
! Investment
! Community
! Greed
! Ego
! Stupid money Alexa Horochowski
Experience Lab 2017 | 11.08– 11.10 2017
Why People Buy Art! Beauty
! Significance
! Juxtaposition
! Investment
! Community
! Greed
! Ego
! Stupid money Alexa Horochowski
Experience Lab 2017 | 11.08– 11.10 2017
Why People Buy Art! Beauty
! Significance
! Juxtaposition
! Investment
! Community
! Greed
! Ego
! Stupid money Alexa Horochowski
Experience Lab 2017 | 11.08– 11.10 2017Experience Lab 2017 | 11.08– 11.10 2017
Experience Lab 2017 | 11.08– 11.10 2017
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The Study of Art History
Experience Lab 2017 | 11.08– 11.10 2017
Experience Lab 2017 | 11.08– 11.10 2017
Experience Lab 2017 | 11.08– 11.10 2017
“If I have seen further than others, it is by standing on the shoulders of giants.” - Isaac Newton
Experience Lab 2017 | 11.08– 11.10 2017
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It’s All about Juxtaposition.
Experience Lab 2017 | 11.08– 11.10 2017
Tom Friedman
! Visual artist
! Makes some pretty insane stuff
! Selected one simple object
! Brought it into his studio
! Sat with it
! All day
Experience Lab 2017 | 11.08– 11.10 2017
=
Experience Lab 2017 | 11.08– 11.10 2017
Experience Lab 2017 | 11.08– 11.10 2017
Experience Lab 2017 | 11.08– 11.10 2017
Experience Lab 2017 | 11.08– 11.10 2017
Tom Friedman! Make time; be patient
! Attempt to see the world in new ways
! Take risks
! Take action
Experience Lab 2017 | 11.08– 11.10 2017
Louise Bourgeois! Highly regarded visual artist
! Pretty eccentric
! Fascinated with themes of domesticity, family, sexuality,the body and death
! Abstract Expressionism, Surrealism and Feminism
Experience Lab 2017 | 11.08– 11.10 2017
Experience Lab 2017 | 11.08– 11.10 2017
Experience Lab 2017 | 11.08– 11.10 2017
Willem de Kooning
Jackson Pollack
Mark Rothko
Barnett Newman
Ad Reinhardt
Experience Lab 2017 | 11.08– 11.10 2017
Experience Lab 2017 | 11.08– 11.10 2017
Experience Lab 2017 | 11.08– 11.10 2017
Experience Lab 2017 | 11.08– 11.10 2017
Experience Lab 2017 | 11.08– 11.10 2017
Experience Lab 2017 | 11.08– 11.10 2017
Experience Lab 2017 | 11.08– 11.10 2017
Experience Lab 2017 | 11.08– 11.10 2017
Experience Lab 2017 | 11.08– 11.10 2017
Experience Lab 2017 | 11.08– 11.10 2017
Experience Lab 2017 | 11.08– 11.10 2017
“A work of art doesn’t have to be explained. If you do not have any feeling about this, I cannot explain it to you. If this doesn’t touch you, I have failed.”
- Louise Bourgeois
Experience Lab 2017 | 11.08– 11.10 2017
Experience Lab 2017 | 11.08– 11.10 2017
Louise Bourgeois! Immerse yourself.
! Don’t be afraid to experience uncomfortable things.
! “If you don’t experience an intense reaction, what’s the point?”
! I kind of wish she was my grandma.
Experience Lab 2017 | 11.08– 11.10 2017
Authors! Almost always have a routine
! Constantly balancing complex plotlines across multiple works
! Are constantly looking to reinvent something
! Sweat the details
Experience Lab 2017 | 11.08– 11.10 2017
Harry PotterJ.K. Rowling
Experience Lab 2017 | 11.08– 11.10 2017
A FableSylvia Plath
Experience Lab 2017 | 11.08– 11.10 2017
Black BoxJennifer Egan
Experience Lab 2017 | 11.08– 11.10 2017
Harlot’s GhostNorman Mailer
Experience Lab 2017 | 11.08– 11.10 2017
A FableWilliam Faulkner
Experience Lab 2017 | 11.08– 11.10 2017
Catch 22Joseph Heller
Experience Lab 2017 | 11.08– 11.10 2017
Experience Lab 2017 | 11.08– 11.10 2017
Experience Lab 2017 | 11.08– 11.10 2017
Experience Lab 2017 | 11.08– 11.10 2017
Experience Lab 2017 | 11.08– 11.10 2017
Learning from Writers! It’s ok to get lost in what
you are working on, but you need a map to show you the way.
! Organize your chaos.
! See the big picture.
! If you didn’t write it down, it never happened.
Experience Lab 2017 | 11.08– 11.10 2017
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It’s all about taking control.
Experience Lab 2017 | 11.08– 11.10 2017
Karim Rashid! Has designed tons of
stuff you have seen, some of which you might own
! Lives inside his own world
! You have no idea who he is.
! He has a pretty big ego.
Experience Lab 2017 | 11.08– 11.10 2017
Experience Lab 2017 | 11.08– 11.10 2017
Experience Lab 2017 | 11.08– 11.10 2017
Experience Lab 2017 | 11.08– 11.10 2017
Experience Lab 2017 | 11.08– 11.10 2017
Experience Lab 2017 | 11.08– 11.10 2017
Karim Rashid! Believe in your own brilliance.
! Put it all out there; be bold.
! Have a point of view.
Experience Lab 2017 | 11.08– 11.10 2017
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It’s All about Immersion.
Experience Lab 2017 | 11.08– 11.10 2017
Inspiration Requires…
A Bit of Juxtaposition
Taking Control
Immersing Yourself
Experience Lab 2017 | 11.08– 11.10 2017
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An Academic Example
Experience Lab 2017 | 11.08– 11.10 2017
Todd M. Thrash and Andrew J. Elliot
! Psychologists
! Really smart
! Really normal
! Guys you’d see shopping at Target
Experience Lab 2017 | 11.08– 11.10 2017
What Is Inspiration, Really?
Evocation Transcendence Approach Motivation
Experience Lab 2017 | 11.08– 11.10 2017
Inspiration is ultimately about making connections.
Experience Lab 2017 | 11.08– 11.10 2017
Our brain loves making connections. It’s part of what makes us human.
Experience Lab 2017 | 11.08– 11.10 2017
We Love Making Connections! It’s why we tells jokes.
! It’s why we tell stories.
! It’s why we binge watch GOT.
Experience Lab 2017 | 11.08– 11.10 2017
Benefits of Trying to Stay Inspired! Helps you work out strategies
! Helps you see the world through a different lens
! Creates empathy
! Ensures you will be the person with “the idea”
! Promotions
! Wealth
! Fame
! Happiness
Experience Lab 2017 | 11.08– 11.10 2017
Where Good Ideas Come From:The Natural History of Innovation
- Steven Johnson
Experience Lab 2017 | 11.08– 11.10 2017
Experience Lab 2017 | 11.08– 11.10 2017
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The Modern Coffeehouse
Experience Lab 2017 | 11.08– 11.10 2017
Rick Rubin! Record producer
! Practices transcendental meditation
! Pretty hairy
! Inspired by everything
Experience Lab 2017 | 11.08– 11.10 2017
Recognize Anyone? ShakiraCoheed And CambriaAFIThe Avett BrothersRed Hot Chili PeppersJohnny CashTom Petty and the HeartbreakersThe Black CrowesJazzy JayDixie ChicksSlayerBeastie BoysWeezerJay ZAdeleKanye WestMetallicaAC/DCJoe Strummer
AerosmithLinkin ParkNine Inch NailsLana Del ReyLady GagaJustin TimberlakeJosh GrobanDanzigThe CultSlipknotSystem of a DownBlack SabbathJakob DylanZZ TopEminemKid RockRun-D.M.C.Ed SheeranJustin BieberWesley Willis
James BlakeType O NegativeD.R.A.M.U2Willie NelsonNeil DiamondAudioslaveDonovanCypress HillThe JayhawksSlayerRage Against the MachineSheryl CrowRedmanLL Cool JSir Mix-A-LotThe CultBig Audio dynamite Public Enemy
Experience Lab 2017 | 11.08– 11.10 2017
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Experience Lab 2017 | 11.08– 11.10 2017
Recognize Anyone? ShakiraCoheed And CambriaAFIThe Avett BrothersRed Hot Chili PeppersJohnny CashTom Petty and the HeartbreakersThe Black CrowesJazzy JayDixie ChicksSlayerBeastie BoysWeezerJay ZAdeleKanye WestMetallicaAC/DCJoe Strummer
AerosmithLinkin ParkNine Inch NailsLana Del ReyLady GagaJustin TimberlakeJosh GrobanDanzigThe CultSlipknotSystem of a DownBlack SabbathJakob DylanZZ TopEminemKid RockRun-D.M.C.Ed SheeranJustin BieberWesley Willis
James BlakeType O NegativeD.R.A.M.U2Willie NelsonNeil DiamondAudioslaveDonovanCypress HillThe JayhawksSlayerRage Against the MachineSheryl CrowRedmanLL Cool JSir Mix-A-LotThe CultBig Audio dynamite Public Enemy
Experience Lab 2017 | 11.08– 11.10 2017
Rick Rubin! Embrace a variety of genres.
! Draw observations and techniques from other schools of thought.
! Contribute to the conversation.
Experience Lab 2017 | 11.08– 11.10 2017
The Modern Coffeehouse: Digital Edition
Experience Lab 2017 | 11.08– 11.10 2017
Experience Lab 2017 | 11.08– 11.10 2017
Experience Lab 2017 | 11.08– 11.10 2017
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Inspiration comes to those who work for it.
The BIG idea:
Experience Lab 2017 | 11.08– 11.10 2017
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?
Experience Lab 2017 | 11.08– 11.10 2017
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?So, what inspires you
Experience Lab 2017 | 11.08– 11.10 2017
A Quick Case Study
Cultivating Inspiration:One North Hackathon
Experience Lab 2017 | 11.08 – 11.10 2017
Why a Hackathon?! R&D – chance to explore cutting-edge technologies
! Opportunity to develop specific skills or techniques.
! Opportunity to experience different roles
! Opportunity to work on different types of projects
! Free food and beer
! We like each other.
! We think this stuff is fun.
Experience Lab 2017 | 11.08 – 11.10 2017
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Hackathon Activities
Experience Lab 2017 | 11.08 – 11.10 2017
Step 1: Kickoff
Experience Lab 2017 | 11.08 – 11.10 2017
Experience Lab 2017 | 11.08 – 11.10 2017
Step 2: Plan & Prepare
Experience Lab 2017 | 11.08 – 11.10 2017
Experience Lab 2017 | 11.08 – 11.10 2017
Step 3: Test
Experience Lab 2017 | 11.08 – 11.10 2017
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Tip: Leverage your network for outside expertise.
Experience Lab 2017 | 11.08 – 11.10 2017
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Guerilla Testing
Experience Lab 2017 | 11.08 – 11.10 2017
Step 4: Design & Build
Experience Lab 2017 | 11.08 – 11.10 2017
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Key Takeaways
Experience Lab 2017 | 11.08– 11.10 2017
Takeaways! We generated an amazing amount of ideas in a short amount of
time.
! Enormous benefit to bringing together interdisciplinary team members.
! Highly recommend doing outside normal work days/hours.
! Does not require a technical component. Think of other deliverables: paper prototypes, designs, mood boards with cutouts or campaign decks.
! Stock up on post-its, pizza and beer.
Experience Lab 2017 | 11.08– 11.10 2017
BY DESIGN
Feeding Your Brain
True Stories about Inspiration