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16 Mental Models I Wish I Mastered
Earlier
by Rob Kelly
Subject Line: [Recipient’s Name’s]
life story
#1 performing email (appealing to recipient’s self interest)
The Sender
Incentives & Disincentives
Image Source: SpiritWatch.org
Reciprocation
Image Source: Krishna.org
Sunken Cost Fallacy
Sunken Cost
Fallacy
Image Source: NateDSanders.com
Law of Contrast$40 $14
Source: CinemaMetro.com
Positioning
Image Source: SpikesAntee.com
"I fear not the man who has practiced 10,000 kicks once, but I fear the man who has practiced
one kick 10,000 times."
Bruce Lee
Commitment Theory
Commitment Theory
Confirmation Bias
Confirmation Bias
Scarcity
source: blog.crazyegg.com
Vegas Rule
source: .zontikgames.com
Man with a Hammer
Man with a Hammer
Source: Za on Wikipedia
Observation Effect
Observation Effect
Source: Nick Saltmarsh, Flickr
Lollapalooza Effect
Lollapalooza Effect(for good)
● Incentives● Authority● Positioning● Social Proof● Commitment
Theory● Reciprocation● Scarcity
Lollapalooza Effect(for evil)
● Authority● Scarcity● Likeability● Social Proof● Confirmation Bias● Association
● Self Interest● Incentives● Reciprocation● Sunken Cost Fallacy● Law of Contrast● Authority● Positioning● Social Proof
● Commitment Theory● Likeability● Confirmation Bias● Association● Scarcity● Vegas Rule● Man with a Hammer● Observation Effect
16 Mental Models to Master Earlier
Thank you!Rob Kelly
rob@ongig.comrobdkelly.com
ongig.comtwitter: robkellysf