16 mental models I Wish I Mastered Earlier
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~ 16 Mental Models I Wish I Mastered Earlier by Rob Kelly
Transcript of 16 mental models I Wish I Mastered Earlier
~
16 Mental Models I Wish I Mastered
Earlier
by Rob Kelly
Self Interest
Subject Line: [Recipient’s Name’s]
life story
#1 performing email (appealing to recipient’s self interest)
The Sender
Incentives
Incentives & Disincentives
Image Source: SpiritWatch.org
Reciprocation
Reciprocation
Image Source: Krishna.org
Sunken Cost Fallacy
Sunken Cost
Fallacy
Image Source: NateDSanders.com
Law of Contrast
Law of Contrast$40 $14
Source: CinemaMetro.com
Authority
Authority
Positioning
Positioning
Image Source: SpikesAntee.com
"I fear not the man who has practiced 10,000 kicks once, but I fear the man who has practiced
one kick 10,000 times."
Bruce Lee
Social Proof
Social Proof
Commitment Theory
Commitment Theory
Likeability
Likeability
Confirmation Bias
Confirmation Bias
Association
Association
Scarcity
Scarcity
source: blog.crazyegg.com
Vegas Rule
Vegas Rule
source: .zontikgames.com
Man with a Hammer
Man with a Hammer
Source: Za on Wikipedia
Observation Effect
Observation Effect
Source: Nick Saltmarsh, Flickr
Lollapalooza Effect
Lollapalooza Effect(for good)
● Incentives● Authority● Positioning● Social Proof● Commitment
Theory● Reciprocation● Scarcity
Lollapalooza Effect(for evil)
● Authority● Scarcity● Likeability● Social Proof● Confirmation Bias● Association
● Self Interest● Incentives● Reciprocation● Sunken Cost Fallacy● Law of Contrast● Authority● Positioning● Social Proof
● Commitment Theory● Likeability● Confirmation Bias● Association● Scarcity● Vegas Rule● Man with a Hammer● Observation Effect
16 Mental Models to Master Earlier
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