Post on 13-Jan-2015
description
15 Tips for Local Business's With Small BudgetsJASON WEAVER INTERNET MARKETER| JTWEAV.COM
About me
Resource: http://jtweav.com/about/
I got my start at BYU-Idaho in web business with brother Lundin
Interned at Yellow Stone Hotel Systems
I now work as Director of Web Strategies MonkeyBarStorage.com
I run the Idaho Web Marketing Meetup - 180 members out of Rexburg
My latest project
Resource: http://jtweav.com/local-web-marketing-guide/
I am working on a new training course called DIY Local. It is designed for anyone involved in a small business who is trying to get attention for their local product, service or cause. I teach my readers how to build and maintain a web presence that is evergreen web tactics, using their organic, paid and social media channels. I break it down so even busy owners or their staff can accomplish this in as little as 24 hours and 5 hours a week after that.
In a sentence:
Crush bad marketing with education
Crush bad marketing with education
Resource: http://jtweav.com/local-web-marketing-guide/
There are only 2 ways online to increase business/sales
1. Get more people to see you
2. Get more of those people to buy
We will hit on my 15 best recommendations to do both
Tips 1-4
High level strategy
Website you own & can edit
Follow experts with integrity
Know the goal & learn the language
Pick goals, track & improve
Website you own & can edit 1
Resource: http://jtweav.com/diy-web-hosting-bluehost-wordpress/
Follow experts with integrity 2
Resource: http://jtweav.com/best-local-web-marketing-resources/
1. Local University Blog & Events & now for only $100 a month you can have access to their advanced local event video recordings online & forum.
2. Moz’s yearly local search ranking factors
3. Moz’s David Mihm blog posts
4. Moz’s $100 a month paid subscribers have access to the Local Academy video series & the occasional good local webinar (Mozinars)
5. Catalyste Marketing’s Linda Q & A forum & paid training
6. Bright Local‘s webinars found on their blog
7. Max Minzer‘s webinars found on his blog
Know the goal & learn the language 3
Resource: http://jtweav.com/what-is-the-value-of-a-direct-mailer-vs-website-leads/
SEO Sales/leads
Rankings
Traffic
PPC Sales/leads
Quality scores
Cost per conversion
Calls - CallRail.com
Web form - Google Analytics
Pick goals, track & improve 4
Resource: http://jtweav.com/what-is-the-value-of-a-direct-mailer-vs-website-leads/
Tips 5-11
Tactics – On your website
Picking the right pages
Pair pages with location
Product/Service pages
Sub location & service pages
Other pages (blog, about, FAQ, contact, gallery...)
Converting visitors into sales with trust
Technical SEO
Picking the right pages 5
Resource: http://jtweav.com/keyword-research/
Do keyword research
Enter a list of products and services you offer into Google’s free ad planner
Picking the right pages 5
Resource: http://jtweav.com/keyword-research/
Group & assign keywords to pages
Prioritize the most important to least important pages
Pair pages with location 6
Resource: http://jtweav.com/keyword-phrase-location-local-keyword/
Do geographic research
Enter a list of locations you service into Google’s free ad planner
Pair pages with location 6
Resource: http://jtweav.com/keyword-phrase-location-local-keyword/
Keyword + location =
a wining combination
Plumber in Boise
Toilet repair Boise
24 hour plumber Boise
Product/Service pages 7
Resource: http://jtweav.com/product-or-service-pages-the-low-hanging-fruit/
Don’t just list your services write a page for each service you offer
Every page widens your net for catching potential clients
Sub location & service pages 8
Resource: jtweav.com/keyword-research/
In fact don’t just list your services write a page for each service you offer in each major location you service.
Plumbing Nampa
24 hour plumber Nampa
Toilet repair Nampa
Other pages (blog, about, FAQ, contact, gallery...) 9
Resource: jtweav.com/keyword-research/
Think through what other pages you could have to meet your customers needs.
Contact us – Business name searches
FAQ – All the questions you get answered
Blog – other related things people search
Converting visitors into sales with trust 10
Resource: http://jtweav.com/trusted-converting-website/
Visible #
Contact form
Pictures of location/staff
Awards
Reviews
Testimonials
Videos
License numbers
Charity partner
Featured in
Loved by
Technical SEO 11
Resource: http://www.microdatagenerator.com/local-business-schema/ & http://microformats.org/code/hcard/creator
Tittles / Headings
Schema
Hcard
Moz.com page grader is the best for on page optimization
Tips 12-15
Tactics – On others websites
Citations
Links
Getting online reviews
Social media
Citations 12
Resource: http://jtweav.com/link-earning-citations-webinar/
Mentions of your name, address & phone number = a citation
Directory sites are most common
Other sites work just as well
Citations 12
Resource: http://jtweav.com/link-earning-citations-webinar/
This is the map of where trusted citation business information flows from.
Links 13
Resource: http://jtweav.com/link-earning-citations-webinar/
The works typically in blue if clicked link over you’re your website –AKA anchor text.
Can be paired with or without citations
Links from relevant websites with relevant context and anchor text
Getting online reviews 14
Resource: http://jtweav.com/getting-reviews/
If it’s on your website it’s a testimonial. If it’s on a 3rd party site like Google Maps it’s a review.
70% of people trust reviews as much as a recommendation from a friend
Once you have 5 reviews Google will show your star rating in Google searches
Social media 15
Resource: http://jtweav.com/increase-the-lifetime-value-of-a-customer/
Don’t be sucked in by the social media lie that if you build it they will come.
Key to social media is engagement from others with your business
3 things only are needed: regular posts, interaction with people, specials
Questions?
Who wants a live website critic?
Small business friendly theme
Resource: http://jtweav.com/wordpress-design-smallbiz-theme/
Thank youJASON WEAVER INTERNET MARKETER| JTWEAV.COM