15 Tips for Local Business's With Small BudgetsJASON WEAVER INTERNET MARKETER| JTWEAV.COM

About me

Resource: http://jtweav.com/about/

I got my start at BYU-Idaho in web business with brother Lundin

Interned at Yellow Stone Hotel Systems

I now work as Director of Web Strategies MonkeyBarStorage.com

I run the Idaho Web Marketing Meetup - 180 members out of Rexburg

My latest project

Resource: http://jtweav.com/local-web-marketing-guide/

I am working on a new training course called DIY Local. It is designed for anyone involved in a small business who is trying to get attention for their local product, service or cause. I teach my readers how to build and maintain a web presence that is evergreen web tactics, using their organic, paid and social media channels. I break it down so even busy owners or their staff can accomplish this in as little as 24 hours and 5 hours a week after that.

In a sentence:

Crush bad marketing with education

Crush bad marketing with education

Resource: http://jtweav.com/local-web-marketing-guide/

There are only 2 ways online to increase business/sales

1. Get more people to see you

2. Get more of those people to buy

We will hit on my 15 best recommendations to do both

Tips 1-4

High level strategy

Website you own & can edit

Follow experts with integrity

Know the goal & learn the language

Pick goals, track & improve

Website you own & can edit 1

Resource: http://jtweav.com/diy-web-hosting-bluehost-wordpress/

Follow experts with integrity 2

Resource: http://jtweav.com/best-local-web-marketing-resources/

1. Local University Blog & Events & now for only $100 a month you can have access to their advanced local event video recordings online & forum.

2. Moz’s yearly local search ranking factors

3. Moz’s David Mihm blog posts

4. Moz’s $100 a month paid subscribers have access to the Local Academy video series & the occasional good local webinar (Mozinars)

5. Catalyste Marketing’s Linda Q & A forum & paid training

6. Bright Local‘s webinars found on their blog

7. Max Minzer‘s webinars found on his blog

Know the goal & learn the language 3

Resource: http://jtweav.com/what-is-the-value-of-a-direct-mailer-vs-website-leads/

SEO Sales/leads

Rankings

Traffic

PPC Sales/leads

Quality scores

Cost per conversion

Calls - CallRail.com

Web form - Google Analytics

Pick goals, track & improve 4

Resource: http://jtweav.com/what-is-the-value-of-a-direct-mailer-vs-website-leads/

Tips 5-11

Tactics – On your website

Picking the right pages

Pair pages with location

Product/Service pages

Sub location & service pages

Other pages (blog, about, FAQ, contact, gallery...)

Converting visitors into sales with trust

Technical SEO

Picking the right pages 5

Resource: http://jtweav.com/keyword-research/

Do keyword research

Enter a list of products and services you offer into Google’s free ad planner

Picking the right pages 5

Resource: http://jtweav.com/keyword-research/

Group & assign keywords to pages

Prioritize the most important to least important pages

Pair pages with location 6

Resource: http://jtweav.com/keyword-phrase-location-local-keyword/

Do geographic research

Enter a list of locations you service into Google’s free ad planner

Pair pages with location 6

Resource: http://jtweav.com/keyword-phrase-location-local-keyword/

Keyword + location =

a wining combination

Plumber in Boise

Toilet repair Boise

24 hour plumber Boise

Product/Service pages 7

Resource: http://jtweav.com/product-or-service-pages-the-low-hanging-fruit/

Don’t just list your services write a page for each service you offer

Every page widens your net for catching potential clients

Sub location & service pages 8

Resource: jtweav.com/keyword-research/

In fact don’t just list your services write a page for each service you offer in each major location you service.

Plumbing Nampa

24 hour plumber Nampa

Toilet repair Nampa

Other pages (blog, about, FAQ, contact, gallery...) 9

Resource: jtweav.com/keyword-research/

Think through what other pages you could have to meet your customers needs.

Contact us – Business name searches

FAQ – All the questions you get answered

Blog – other related things people search

Converting visitors into sales with trust 10

Resource: http://jtweav.com/trusted-converting-website/

Visible #

Contact form

Pictures of location/staff

Awards

Reviews

Testimonials

Videos

License numbers

Charity partner

Featured in

Loved by

Technical SEO 11

Resource: http://www.microdatagenerator.com/local-business-schema/ & http://microformats.org/code/hcard/creator

Tittles / Headings

Schema

Hcard

Moz.com page grader is the best for on page optimization

Tips 12-15

Tactics – On others websites

Citations

Links

Getting online reviews

Social media

Citations 12

Resource: http://jtweav.com/link-earning-citations-webinar/

Mentions of your name, address & phone number = a citation

Directory sites are most common

Other sites work just as well

Citations 12

Resource: http://jtweav.com/link-earning-citations-webinar/

This is the map of where trusted citation business information flows from.

Links 13

Resource: http://jtweav.com/link-earning-citations-webinar/

The works typically in blue if clicked link over you’re your website –AKA anchor text.

Can be paired with or without citations

Links from relevant websites with relevant context and anchor text

Getting online reviews 14

Resource: http://jtweav.com/getting-reviews/

If it’s on your website it’s a testimonial. If it’s on a 3rd party site like Google Maps it’s a review.

70% of people trust reviews as much as a recommendation from a friend

Once you have 5 reviews Google will show your star rating in Google searches

Social media 15

Resource: http://jtweav.com/increase-the-lifetime-value-of-a-customer/

Don’t be sucked in by the social media lie that if you build it they will come.

Key to social media is engagement from others with your business

3 things only are needed: regular posts, interaction with people, specials

Questions?

Who wants a live website critic?

Small business friendly theme

Resource: http://jtweav.com/wordpress-design-smallbiz-theme/

Thank youJASON WEAVER INTERNET MARKETER| JTWEAV.COM