10xin 20months

10xin 20months

growing5% per week

Seed RoundSeries A

10xin 20months

growing5% per week

Traffic: 4x in 1 year

Traffic: 4x in 1 year

# of Groups: 4x in 1 year

Why? Because communities

love it

Usenet

Email ListsYahoo, Google

Groups

CMS, Forum, Wiki

Platforms

Facebook

Groups

Limited Functionality Get one, get all (not modular) Lack of Design Flexibility No monetization

Meant as badgesmore than groupinteraction No monetization Walled Garden No Flexibility

No SocialInfrastructure Maintenance &installation hassles Spam No Single Sign-On No Unique Interface

Responds to 4 basic needs of groups

Conversation Sharing Collaboration Collective Action

5 breakthroughs

Rich Functionality Full Flexibility Revenue Share Easy to use Born to be Viral

GROUP FOUNDER

GROUP MEMBERS

Rich Functionality

Rich Functionality // via SOCIAL BEANS

Full Flexibility

Dataincludes user and backend datavia Elastic ModulesTM and intrAPITM

Lookincludes front-end elements such as template and skinvia OpenTemplateTM

Functionincludes front-end elements such as template and skinvia GROU.PS API and Open Source Platforn (will be replaced by Facebook Platform by 2Q10)

For Admins For Users

Open-Source +FB Compatibility (2Q10)

Hook your own services

Ultimate in functional extendibility

No duplicate account maintenance

API Add your own widgets and apps

Rich functionality Rich functionality

Open Template Full front-end customization

Differentiated branding and usability optimization

Sense of belonging and uniqueness

Elastic Modules +intrAPI

Full back-end customization

Full-powered web utility

Sense of belonging and uniqueness

Full Flexibility

Monetization, Revenue Share

Easy to use

Born to be viral

Born to be viral

Born to be viral

Born to be viral

Born to be viral

Babysteps of the 4th Social RevolutionOnline Dating Social

NetworkingBusiness Networking

DIY Social Networking

Players match.com, eHarmony, meetic, plentyoffish

Facebook, MySpace, bebo, vkontakte.ru, mixi, netlog

Xing, LinkedIn GROU.PS, Ning

Virality NO VERY HIGH HIGH HIGH

Churn Rate VERY HIGH VERY LOW LOW LOW

Moderation Costs

HIGH VERY HIGH HIGH VERY LOW

Business Models Subscription Advertising (also virtual currency and more)

Subscription, Advertising

Premium Features, Subscription, Advertising, E-Commerce

Ning vs GROU.PSNing GROU.PS

Customization SOME MOREOpen Template, Social Beans, Elastic Modules

Monetization SOME MORESubscription, E-Commerce (2Q10)

Virality HIGH HIGHERFacebook Connect, Y! Groups

Churn Rate VERY HIGH LOWERActivityRank

Moderation Costs HIGH LOWERActivityRank Pipelines

Business Models Premium Features, Advertising + Subscription, Transactions (Affiliated E-Commerce, Funds 3Q10)

Costs HIGH: 200+ total headcount LOWER – Turkey

Team

emre@groups-inc.com