1 0 X R E S T A U R A N T C O A C H I N Gfor Maximum Results

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COACHING IS HOW BIG BRANDS CREATE BETTER LEADERS. COACHING WORKS TO DIAL IN NATURAL STRENGTHS AND BUILD HIGH PERFORMANCE TEAMS.

The human race has always had a quest to become better. Face it, it's in our genetic makeup to pass along the seeds of greatness to the next generation so they can build upon that. Professional athletes all have one and sometimes more coaches that help them reach their full potential. The corporate world is constantly adapting principles and business theory into their cultures to increase employee performance, productivity and their bottom line. They know that their companies do better when their employees become better. Here are 5 ways your restaurant could benefit from coaching:

1. You'll get hard results - better culture, betterpeople, and better profits.

2. Deeper learning - about yourself, your team andwhere everyone can improve.

3. A sounding board - an experienced coach hasyears of being in the restaurant industry, in a varietyof segments in order to offer a wide arrange ofideas.

4. Safe place – the coaching relationship builds a

safe environment where ideas can be discussed.

5. The cold hard truth – your coach will help you see

things that may be in “your blind spot”.

EVERY FAMOUS ATHLETE, EVERY FAMOUS PERFORMER HAS A COACH. SOMEBODY WHO CAN WATCH WHAT

THEY’RE DOING AND GIVE THEM PERSPECTIVE. THE ONE THING PEOPLE

ARE NEVER GOOD AT IS SEEING THEMSELVES AS OTHERS SEE THEM. A COACH REALLY, REALLY HELPS. – ERIC

SCHMIDT, FORMER CEO OF GOOGLE

Your Certified Restaurant Coach (CRC) will customize a coaching plan for your goals, your business and your team.

So, who exactly gets a coach?

Winners who want more from themselves and their team. Some of the best business leaders in the world are raving fans of coaching. Bill Gates

emphatically says, “Everyone should have a

coach”. Even Steve Jobs the dynamic CEO of

Apple had a coach !

Why do Fortune 500 Companies use coaching?

Simple, it works!

Fortune 500 Companies use coaching to get results...why not you?

OUR COACHES:

Donald Burns, CMRC Founder | CEO

The Performance 7 Group, LLC

Certified Dyna-Metrics Professional

Certified NLP Practitioner

Certified Mastermind Executive Coach

Certified Master Restaurant Coach

www.donaldburns.net

Steven Jay SmithFounder | President

The Restaurant Excellence Group

Restaurant Consultant/Coach

www.therestaurantexcellencegroup.com

10XRESTAURANT.COM

CULTURE IS THE BUILDING BLOCK FOR ALL SUCCESSFUL RESTAURANTS. THE RECIPE FOR A GREAT CULTURE: KNOWING YOUR CORE VALUES + HIRING AND DEVELOPING THE RIGHT PEOPLE.

All restaurants have access to the same resources. They all can buy the same products and they all have the ability to recruit the same people. So why do some excel and

some struggle ? It comes down to the culture they have

created.

“Most restaurant owners believe that culture has very little to

do with the bottom line. With the success of restaurant chains like Shake Shack, we know know that culture has everything to do with a brands success, not only today, but into the future. The restaurant business is about people. Your restaurant is a living thing that is shaped by the action you take as an owner.

Your restaurant is a reflection of you.”

– Donald Burns, The Restaurant Coach™

Culture builds brands. Culture builds teams. Coaching turns managers into leaders that can take your restaurant to the potential you know it has.

The10X Restaurant Coaching™ Program for Restaurants

was created to meet the specialized needs that come with building a successful business in today's market. With more and more restaurants opening everyday, the need for more organized structure and brand development becomes ever more critical.

Our Certified Restaurant Coaches™ have years of working with companies like yours. We have owned and operated restaurants ourselves and we have helped build world class restaurant brands.

Our mission is simple. Build your brand.

Increase your profits. Strengthen your team.

“Once we worked with Donald, we

had a platform to base everything on that allowed us to take our restaurant

to the level we wanted it to be.”

-Zim Sutton, Chef/Owner,

Caravelle Restaurant, Barcelona

Bottom line is that coaching gets the results you need to get the restaurant you know it can be.

C O A C H I N G W O R K S

“NO MATTER HOW GOOD YOU GET, YOU CAN ALWAYS GET BETTER.” –TIGER WOODS

Let’s face it that operating a restaurant company in

today’s market can be a real challenge. Your CRC

is constantly researching the markets around the globe to give you the latest insight to be ahead of the market.

“It’s very transformational. The restaurant

coaching has helped bring us together as a team. Understanding our core values was a big step in helping us create a better view of our brand and who we needed to hire to expand our brand. As the result of coaching, we are ready to open 5 new locations in two new markets.” – Shawn Shenefield, Director of

Operations, Upper Crust Pizzeria

Coaching amplifies what is good in your business and makes it better. The 10X Restaurant

Coaching™ Program for Restaurants is

successful because it works coaching from two angles: mastermind groups and indivdual coaching sessions.

BENEFITS FROM COACHING:

Coaching works to maximize your potential. At the heart of coaching is a creative and thought-provoking process that supports your business goals and allows a safe place to pursue new ideas and solutions.

Feedback from our clients has shown that coaching has...

Improved Work Performance 70%

Improved Restaurant Management 61%

Improved Time Management 67%

Improved team Effectiveness 62%

Improved Team Memebers Self Confidence 80%

Improved Relationships 76%

Improved Communication Skills 72%

Now think how all those improvements could increase guest satisfaction and how that can help your bottom line?

Coaching creates change that builds better restaurant brands.

T R CWhen you work in the restaurant industry for 33 years you see quite a bit, both good and bad. Success does leave clues and when you step back and look at what the very best and most successful restaurants have in common, you begin to see

patterns. The 10X Restaurant Coaching™ Model is

built upon what we have defined as The 7 Core

Competencies for Restaurant Excellence™.

“Building a restaurant brand is very similar to

building a house. You need a solid foundation followed by a solid frame or else your business will

not stand up to the brutal weather of the

economy.” – Donald Burns, CMRC

T H E 7C O R E

Every coaching program will address these 7 core attributes that build a solid restaurant brand. We start with 2 Foundational Modules: Core Values and Brand Identity. Next we move into 3 Framework Modules: Menu, Staffing, and Operations. The final 2 are what we call Function: Marketing and Profitabilty. There is an art to making higher than average profit margins in the restaurant industry and

we’ll help you understand that artisty.

HOW DOES COACHING WORK?

First you need to be able to be open at looking at your restaurant differently. Ask yourself some of these key questions:

• Is my restaurant where I know it canbe?

• Am I open to looking at my businessfrom a 3rd party point of view to helpbuild my brand?

• Am I willing to invest the time andenergy needed to work with a coachto take my restaurant to the nextlevel?

• Am I ready to change if it helps myrestaurant brand grow?

Coaching only works when you are open to the possibilities that it can provide. Being stuck in your ways or resistant to new ideas does not make a good fit with the coaching model.

“Change is mandatory,

growth is optional.”

Now coaching for restaurants is a fairly new concept. Many restaurant owners still hold onto beliefs and use out dated systems to run their business. With the advancement in technology and social media, there are more effective and efficient ways to run a profitable restaurant. Coaching points the direction and gives you multiple options for making the changes that fit to your restaurant brand.

Common Coaching Misconceptions

Successful people don’t use coaching.

Some people mistake coaching with trying to fix deficits or just problems. The truth is that successful people are the first to get a coach! They want to excel and perform better and having a coach helps get the professional suport they need to reach the next level.

Coaching takes too much time.

Actually your Certified Restaurant Coach™ is all

about time management and being effective! Coaching calls are 30-45 minutes in length and are scheduled around you.

Coaching is like therapy.

While all business problems are really people problems in diguise, your CRC is not here to be your therapist. We help you understand what drives human behavior to understand yourself and your team. You coach is not a therapist to discuss or fix deep emotional or psychological issues. In the coaching dynamics we build an environment to create solutions and results in taking your business farther.

Contact us to see if coaching is right for your restaurant company.

Restaurant Coaches

Donald Burns, CMRC

p: (505) 629-0745

e: db@donaldburns.net

Steven Jay Smith

p: (717) 342-3498

e: steve@therestaurantexcellencegroup.com

We invite you to schedule a FREE 30 minute intake call to see if coaching is right for your restaurant company.

Please call, email or visit our website to schedule a call.

www.10xrestaurant.com

Contact Us.

© 2015 THE PERFORMANCE 7 GROUP, LLC