10lbs of Features in a 5lb App: Tips On Creating Simple Yet Robust Experiences For Mobile Devices

©Gail Swanson @practicallyux©Gail Swanson @practicallyux

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10lbs of Features in a 5lb App

TIPS ON CREATING SIMPLE YET ROBUST EXPERIENCES FOR MOBILE DEVICES

BY GAIL SWANSON

©Gail Swanson @practicallyux

How do you get IT ALLin

THERE?

Jim Vtoons https://www.blogger.com/profile/08669404778501007889

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COMPONENTS OF EXPERIENCE

brand context interaction

It starts with

DESIGNSTRATEGY …now more

fun and effective!

COMPLEXITY EFFORT PERCEPTION

reduce minimize craft

TECHNIQUES

1reduc

eCOMPLEXITY

ruthless prioritization

What do they need?

mental model

feedback loops

2reduce

EFFORT

disclosure

layering©Gail Swanson @practicallyux

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3craft

PERCEPTION

GESTALTprinciples

Max Wertheimer, Wolfgang Kohler, Kurt Koffka, Kurt Lewin

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closure continuation

common fate

proximity & similarity

reduce interface noise

aesthetics

reduce COMPLEXITY

minimize EFFORT

craftPERCEPTION

thank youGail Swanson

Associate Director, UXMANIFEST DIGITAL

@practicallyUX www.practicallyUX.com

10lbs of Features in a 5lb App: Tips On Creating Simple Yet Robust Experiences For Mobile Devices

Design

Transcript of 10lbs of Features in a 5lb App: Tips On Creating Simple Yet Robust Experiences For Mobile Devices

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