10lbs of Features in a 5lb App: Tips On Creating Simple Yet Robust Experiences For Mobile Devices

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Drag picture to placeholder or click icon to add 10lbs of Features in a 5lb App TIPS ON CREATING SIMPLE YET ROBUST EXPERIENCES FOR MOBILE DEVICES BY GAIL SWANSON

description

People use mobile devices for surprisingly complex tasks. Their constant presence trumps the extra time it may take to manipulate the small screen with clumsy fingers. So how do we deliver a simple mobile experience while delivering the breadth of functionality that users and stakeholders want to cram into these tiny containers? Gail will shows you how to apply essential design concepts like progressive disclosure, complexity masking, and linear pathways to create the perception of simplicity for your users. Broaden your strategies for getting all those features that your stakeholders ask for with a design simple enough for your dad to understand.

Transcript of 10lbs of Features in a 5lb App: Tips On Creating Simple Yet Robust Experiences For Mobile Devices

Page 1: 10lbs of Features in a 5lb App: Tips On Creating Simple Yet Robust Experiences For Mobile Devices

©Gail Swanson @practicallyux©Gail Swanson @practicallyux

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10lbs of Features in a 5lb App

TIPS ON CREATING SIMPLE YET ROBUST EXPERIENCES FOR MOBILE DEVICES

BY GAIL SWANSON

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©Gail Swanson @practicallyux

How do you get IT ALLin

THERE?

Jim Vtoons https://www.blogger.com/profile/08669404778501007889

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©Gail Swanson @practicallyux

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COMPONENTS OF EXPERIENCE

brand context interaction

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©Gail Swanson @practicallyux

It starts with

DESIGNSTRATEGY …now more

fun and effective!

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COMPLEXITY EFFORT PERCEPTION

reduce minimize craft

TECHNIQUES

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1reduc

eCOMPLEXITY

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©Gail Swanson @practicallyux©Gail Swanson @practicallyux

ruthless prioritization

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What do they need?

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©Gail Swanson @practicallyux©Gail Swanson @practicallyux

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mental model

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feedback loops

©Gail Swanson @practicallyux

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2reduce

EFFORT

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flow

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disclosure

©Gail Swanson @practicallyux

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©Gail Swanson @practicallyux©Gail Swanson @practicallyux

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layering©Gail Swanson @practicallyux

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©Gail Swanson @practicallyux©Gail Swanson @practicallyux

Drag picture to placeholder or click icon to addstructured choice

©Gail Swanson @practicallyux

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3craft

PERCEPTION

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GESTALTprinciples

Max Wertheimer, Wolfgang Kohler, Kurt Koffka, Kurt Lewin

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©Gail Swanson @practicallyux©Gail Swanson @practicallyux

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closure continuation

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common fate

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proximity & similarity

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reduce interface noise

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aesthetics

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reduce COMPLEXITY

minimize EFFORT

craftPERCEPTION

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thank youGail Swanson

Associate Director, UXMANIFEST DIGITAL

@practicallyUX www.practicallyUX.com