10 tips for creating digital strategy

…that won’t collect dust in a folder on Shared files

Brani Milosevic @bubana

#digileaders

1. Don’t call it a strategy, call it a framework

2. Every strategy needs basic building blocks

3. Digital strategy ≠ website development

5

4. Develop strategy with the organisation not to the

organisation…

… and don’t be an innocent lamb

5. If you can, de-centralise Digital

From the presentation by Matt Wright of Shelter at ECF 2014

6. Planning is the only way to deal with chaos

6. Planning is the only way to deal with chaos

7. Be consistent in your communications

vs.

time

bra

nd

vis

ibili

ty/p

rofile

8. Learn from your Fundraising and Brand colleagues

Customer Obsession

Leaders start with the customer and work backwards. They work vigorously to earn and keep customer trust. Although leaders pay attention to competitors, they obsess over customers.

9. Focus on journey design & evaluation

10. Identify and implement quick wins

• Systems

• Staffing

• Processes• Planing

• Evaluation

• Website

• CRM

2015

2016

2017

Questions/thoughts?

@bubana

digitalleadership.org.uk

Join the Digital Leadership Forum,

8 April 2015

part of ECF

www.fairsay.co.uk/ecf