10 tips for creating digital strategy …that won’t collect dust in a folder on Shared files Brani...
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Transcript of 10 tips for creating digital strategy …that won’t collect dust in a folder on Shared files Brani...
10 tips for creating digital strategy
…that won’t collect dust in a folder on Shared files
Brani Milosevic @bubana
#digileaders
1. Don’t call it a strategy, call it a framework
2. Every strategy needs basic building blocks
3. Digital strategy ≠ website development
5
4. Develop strategy with the organisation not to the
organisation…
… and don’t be an innocent lamb
5. If you can, de-centralise Digital
From the presentation by Matt Wright of Shelter at ECF 2014
6. Planning is the only way to deal with chaos
6. Planning is the only way to deal with chaos
7. Be consistent in your communications
vs.
time
bra
nd
vis
ibili
ty/p
rofile
8. Learn from your Fundraising and Brand colleagues
Customer Obsession
Leaders start with the customer and work backwards. They work vigorously to earn and keep customer trust. Although leaders pay attention to competitors, they obsess over customers.
9. Focus on journey design & evaluation
10. Identify and implement quick wins
• Systems
• Staffing
• Processes• Planing
• Evaluation
• Website
• CRM
2015
2016
2017
Questions/thoughts?
@bubana
digitalleadership.org.uk
Join the Digital Leadership Forum,
8 April 2015
part of ECF
www.fairsay.co.uk/ecf