Post on 20-Jun-2015
description
10 Things That You Can Do To Double Your Dealership Sales In 30 Days
Sean V. Bradley Dealer SynergySean@dealersynergy.com
Sean V. Bradley• Automotive Sales Professional• CEO of Dealer Synergy• FranklinCovey Certified Trainer• NSA CSP• Author of Googleopoly• Owner of 9 Companies• Trained over 900+ dealerships• Trained 10,000+ Automotive Sales Professionals
Dealer Synergy Success Stories
Another Dealer Synergy Success
Mindset
• Get your dealership ready to be successful
• It is not just about your dealerships skill set
• Believe you will be successful, or you won’t be.
1
Current Situation Analysis (SWOT)2
The Four P’s
• Have a Roadmap with GPS precision
• Always think about the end result
Begin with the endresult in mind3
Commitment
• Ownership all the way down the line
• Don’t Frankenstein your new system and compromise the integrity of the new process
4
CRM
• Set it up
• Utilize the inbound / outbound processes
• Utilize social media to the best of its ability
5
Tools and Resources• Use Your CRM to Handle Leads
• Schedule calls and notes
• CRM Company Training
• Utilize customized email templates
• Reporting Tools
Why are Dealerships struggling?• Management is unorganized
• The team is using the wrong processes
Tips
• Take advantage of web-based trainings
• Take proper notes of each interaction
This Month!
Sean V. Bradley and Tammie Lebleu On the cover of
AutoSuccess Magazine, November 2014
Human Recourses
• Your people are not an expense, they are your most valuable asset
• Find the right people
• Train and motivate people the right way
6
How to Find Them
Conventional • Newspapers• Online Job
Boards
Additional• Video• Social Media
Lead Generation
• Get the right leads, the right conquest
• Crush the competition
7
Googleopoly Book• SEO is like playing a game of Monopoly
• You can’t just have one property and win
Training
• Know what to do
• When to do it
• How to do it
• Why you’re doing it
8
WHY? WHAT? HOW?
“The only thing worse than training your staff and having them leave, is not training them and having them stay.”
-Zig Ziglar
• The sales process
• CRM• Phones• How to handle
leads• Communication• Time
management• Leadership
• Online virtual training
• Onsite trainers• Blogs /
Magazines
Training should be:• Ongoing• Consistent
Accountability
• Know what to check
• How to check it
• How often to check it
• How to manage, without being overwhelmed
9
Renew Yourself
• Take care of your own mind, body, and soul.
10
Thank you!
Pre-order Googleopoly Here!