You Buy a Ride, They Get a Ride

Car Dealership Proposal

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About the Darrell Gwynn Foundation

Founded by Darrell Gwynn and his wife Lisa, the Darrell Gwynn

Foundation is a 501(c)3 not-for-profit whose mission is to provide SUPPORT for people with paralysis and PREVENT spinal cord injuries.

The primary support program of the

Darrell Gwynn Foundation is its national Wheelchair Donation

Program which donates custom power wheelchairs to individuals

facing medical and financial hardships.

Wheelchair Recipient Allyssa Hagstrom 2

Our Niche is “Car People”

The Darrell Gwynn Foundation’s primary support comes from “car people.” The foundation finds

support from numerous private car collectors, car clubs, car museums, car auction organizations, car dealerships, car builders and race car drivers and

team owners in both NASCAR and the NHRA.

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You Buy a Ride, They Get a Ride The Darrell Gwynn

Foundation’s Car Dealership Program

gives dealers the opportunity to donate a

small portion of every car that is sold or leased

through a promotion to the Darrell Gwynn Foundation with

proceeds supporting our Wheelchair Donation

Program. 4

Car Dealership Proposal Promotion

Develop parameters of a promotion where for all cars sold or leased for a month, quarter or year, a portion of the sale

(i.e. $100 per car) is donated to the Darrell Gwynn Foundation to support its mission, specifically, its

Wheelchair Donation Program.

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Car Dealership Proposal Advertising

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Create an advertising campaign utilizing the slogan “You Buy a Ride, They Get a Ride” featuring photos of

the car dealerships vehicle(s) and children in power wheelchairs.

Car Dealership Proposal Power Wheelchair Cost Awareness

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Communicate the message that the average cost of a power wheelchair, $25,000, is around the average cost of a new vehicle.

Car Dealership Proposal Public Relations

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• Create a public relations campaign that showcases the car dealership’s promotion and willingness to give back to the community.

• Utilize Darrell Gwynn,

Dealer Ownership/Management and children in wheelchairs as spokesman for the promotion.

Car Dealership Proposal Social Media

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• Create a social media campaign with testimonials, photos, videos and highlights of the promotion including featuring car buyers and position them as “donors” in the community.

Car Dealership Proposal Signage

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• Create collateral materials to both market the promotion and award to car buyers with photos and stories of children that are in need of wheelchairs to thank car buyers for doing business with the car dealership.

Car Dealership Proposal Wheelchair Donation Presentation

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• Once $25,000 has been raised through the promotion, donate a custom power wheelchair to an individual in the community themed with the dealerships logos and car brands and conduct the donation at the dealership, inviting the media.

Benefits of Promotion

Charity

• Tax Deductible Donation

• Knowing that your donation was utilized to help several children and their families receive the gift of mobility they so desperately need. Your generosity will directly result in

raising funds for individuals in need like Allison (left) and you will have the opportunity to meet a wheelchair recipient at the dealership. Wheelchair Recipient

Allison Kerns

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Benefits of Promotion

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Marketing & Sales

• Opportunity to connect with the community and utilize this creative promotion to drive sales at your store or chain of dealerships.

Benefits of Promotion

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Tools for your salesman • It gives each salesman a great pitch tool to make

follow-up calls to potential car buyers “Hi Deborah, I just wanted to see if you were still thinking about buying that Chevy Malibu? I’d really like to help you get that new car you need and I keep thinking about those kids that need wheelchairs that we can both help if you buy a car from us today.”

Benefits of Promotion Proven Success

“We exceeded our sales forecast during the month we did the ‘You Buy a Ride, They Get a Ride’ promotion at our

store. Our customers really enjoyed what we were doing for the community. Signing the banner knowing they

contributed to the wheelchair donation left a great impression on them as they drove off in their new cars.”

– David Menten, president of Sawgrass Ford

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Benefits of Promotion Public Relations

“Now that’s a promotion! ‘You Buy a Ride, They Get a Ride’ gives car buyers and easy choice for their next set of wheels while allowing them to support giving a child in the community a wheelchair they desperately need…their own set of new wheels.” – Sun-Sentinel, December 10, 2012

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Partnership

Contact the Darrell Gwynn Foundation to begin today. Ryan Rogers

(954) 792-7223 x.114

ryan@darrellgwynnfoundation.org

You can change a life…four wheels at a time

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