10 Steps to Facebook Success for Your Business

Brenda and Shawn WhitfieldGo Get Creative Design and Marketing

September 28, 2010 Navarre Beach Area Chamber of Commerce

Introduction

• 400 million active users worldwide• Daily active usage is 55 minutes per day• 1.5 million business pages• Used by both small and large B2B and B2C companies• Enhances existing marketing efforts• Has hundreds of business and industry specific business apps• Integrates all levels of social media• Increases chance of Search Engine hits

10 Steps to Facebook Success

1. Strategies and goals2. Research competing businesses3. Research available business applications4. Basic page setup5. Invite friends and family6. Set up personalized username7. Integrated and business apps8. Getting “Liked” and joining groups9. Promoting your page10. Tracking your progress: SEO/Analytics/ROI

Strategies and Goals

• Social media is the new Word of Mouth• Do you need a Facebook Business page?• Do you already have a FB page and need to learn how to

better utilize it?• What do you hope to get out of your page?• How will you find users and promote your page?• What specific goals will you put in place and how will you

achieve them?• How will you analyze them?

Research Competing Businesses

• Know what your competition is doing at all times• Find out how, and if, they are using FB for their business• Look at what businesses like yours are doing across the

country and see if that might work for you• Do they offer discounts or coupons to their users?• Find out how they are encouraging an exchange of

information, or how they are interacting with their users• Research how they are using FB business apps

Research Business Apps

• Hundreds of apps available to customize your page and meet your specific business needs

• Integrated social media allows you to schedule updates, Tweets, blog posts and more - one time across platforms

• Industry specific business apps – find the best for your business

• Look for apps that will save you time and redundancy• Increase your ROI by doing more in less time• eStores and shopping carts• RSS feeds help add content

Basic FB Page Setup

• Starting a FB page• Settings• New Standards• Profile image and logo• Setting up your profile• Standard tabs• Custom tabs• Facebook Markup Language - FBML• Set multiple admins

Settings under Edit Pages

Basic Page Layout

Facebook Markup Language (FBML) landing page with custom tabs

Suggesting Your Page

• Why it’s important• Current friends and family• Getting to 25 “Likes”• Setting up your personalized username• What’s the difference between a Fan and a Like?• When to suggest to clients, prospects, and target audience• Why you might need personal email addresses to suggest

your page• Going through your contact list• Quality vs. quantity

Setting Up FB Username

• Why it’s important• Choose a name appropriate for your business• Search function• Can set up and maintain multiple business pages and user

names for different businesses• Must be in your FB business page to set the personalized

user name• Be careful! It cannot be changed

http://www.Facebook.com/username

Integrated Apps

• Use the research from Step 3 to identify relevant apps• Blogs• Twitter• LinkedIn• YouTube• SlideShare• RSS Feeds• Constant Contact• Shopping Carts• Industry specific – Real Estate, finance, etc.

Getting Liked and Groups

• Find other businesses in your work area• Find complimentary businesses• Search groups with similar services and interests• Search groups that would be of interest to your users• Client base and prospective clients• Business friends and chamber members• Give discounts and coupons to users who “Like you”• Add a FB fan box with updates on your site• Add a “Like” box on your site or blog• Facebook Places

Promote Your Page

• Provide interesting and useful content that will engage your users – content shouldn’t all come from you!

• 80/20 content rule• Use images, links, videos, news items, blog posts• Questions and polls• Contests and online competitions• Encourage users to upload pics of them using your service• Biz cards, email signatures, print materials, web links• Add testimonials as status updates• Facebook Ads

Tracking Your Progress

• Search Engine Optimization (SEO)• Insight Analytics• Return on Investment (ROI) in terms of time and exposure• Meeting goals and reassessing strategies based on SEO and

analytics

Thank You!

“Like” our page at Facebook.com/go.get.creativeand receive a free custom-designed FB Profile image

for your Facebook business page