Five Steps To Launching Amazing Facebook Promotions

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From a webinar held on May 8, 2013 by GroSocial. Learn the five key steps to launching amazing Facebook promotions that generate likes, leads, and a love of your brand on Facebook.

Transcript of Five Steps To Launching Amazing Facebook Promotions

  • 1. Five Steps to LaunchingAmazing Facebook Promotions

2. Founded in 2010Based in Northern Utah35,000+ SMBs using our platformSeasoned social media marketers 3. Facebook PromosSimple SweepstakesPhoto ContestsVideo ContestsLike/Fan-GatesQuizzes 4. Why Run a Promo? 5. Facebook is BIG! 6. also... 7. Why run a Promo?They work!Consumers expect it from youYour competition is stiffTheyre fun & memorable 8. Step #1Promo DurationKeep it to 10-14 daysTRUST ME! 9. Step #2Make the giveaway item goodUniversally interestingTargeted (but not over-the-top)Be as generous as you can 10. Step #3Require a like, email, and shareGet the subscriberGet the leadGet the virality 11. Step #4Play on TRENDSHolidaysLocal trends/eventsSeasons 12. Step #6 (BONUS) :)Do them oftenOften = FUNMore people will expect it from youGive people a reason to comeback 13. A few tipsUse a 3rd party appKeep it simpleClear call-to-actionFEWEST steps possibleImage-heavy, light on text 14. How to go viralIncentivize sharingVisual contentPlay on emotions (kids, pets, sex...) 15. Need some help?GroSocial KickstartGroup Social Media Training SessionsIncludes graphic design (tabs, promos, etc.)Ongoing dedicated support 16. QUESTIONS?