10 Marketing Ideasin 60 Minutes

Presented by interlinkONE and Grow Socially

Quick Introduction

@JasonPinto

CMO,interlinkONE

Who We AreGrow Socially

Online Marketing Website Design Social Media Consulting and Strategic

Planning http://GrowSocially.com

interlinkONE Marketing Software Warehouse Management

Software QR Code Management Mobile Website Builder http://interlinkONE.com

See you at Dscoop7?Booth 610 – iPad

Demonstration!

Friday, 11:15am: “Selling Solutions in a Multi-Channel World”

Friday, 4:45 PM “The Three-Legged Stool: Social Media, SEO, and Your Website”

The Ideas That We Will Share…Some you may have heard

before…

Some you may already be doing…

… But they are all designed to support your marketing efforts, make your job easier, and help you achieve business objectives.

Idea #1Actively use multiple channels to build your newsletter subscriber list.

Newsletter: Use Multiple Channels

Idea #2Use LinkedIn as more than just a place to gather connections, but as a way to learn, engage, and share.

News Aggregator

Groups: Share Content

Questions and Answers

LinkedIn: Other Features

Idea #3Build and follow an Editorial Calendar for your Blog.

Why Many Do Not Blog

Editorial Calendar

Idea #4Use Google Alerts & Twitter Search to monitor your company, key staff, competitors, and industry trends.

Google Alerts

Twitter Search

#dscoop7

Idea #5Create Mobile versions of your key online content: website, landing pages, and emails.

Your Corporate Website

= Source: http://www.flickr.com/photos/23844524@N03/5002051362/

Registration Pages

When to Make the Mobile Move

Source: Morgan Stanley

Is Your Audience Ahead of You?Mobile Device Report via Google Analytics

Idea #6Be determined to perform A/B Testing on Emails and Landing Page Registration Forms.

Tips for Landing Page GreatnessClear and Emphasized Call to Action

Online content should match offline message

Simply design to help the visitor stay focused

Eliminate barriers to entry

Test, Test, Test

Landing Page Example

Clearly Defined Call to Action

Key Benefits Highlighted

Simple and compelling directions

Form on the page

Email A/B Testing

Idea #7Have an Online Marketing Audit Conducted.. And plan to take quick action.

Can social media get out of focus?

1. Custom Background

2. Missing Bio with Keywords

3. Follow Prospects

4. Consistency?

5. Link Shorteners?

6. Hashtags?

7. Photo Gallery?

Idea #8When everyone else seems to have stopped sending direct mail, get your customer’s attention by actually doing it!

Direct Mail via Smartphone Apps

http://ilnk.me/Postagram

Direct Mail with QR Codes

USPS Promotion

Idea #9Convert your latest PowerPoint presentation into an eBook… and use it as a lead-generation tool.

Inbound & Content Marketing

Source: http://mashable.com/2011/10/30/inbound-outbound-marketing/

Your Hidden Content EnginePresentations created by Sales Reps

White Papers created for industry conferences

Answers to questions by customer support reps

Spreadsheet Templates for Internal Use

Articles and quotes used in magazines, PR coverage

Photo Credit: http://www.flickr.com/photos/7552532@N07/4194457898/

Extend Life of Presentations

Why Share?

Need more ideas?

http://ContentRulesBook.com

Idea #10Don’t give up on QR Codes, because....

They can work!QR Code Best Practices:

Shorten the URLProvide Directions & IncentiveMobilize Your ContentMeasure it!

Bonus IdeaLook beyond basic Website Analytics Reporting

Acquainted with your Audience?

Bonus IdeaIntegrate Social CRM into your Business

Sales Reps and CRM Data

Bonus TipsDon’t get blinded by hype.

But certainly be willing to invest some time and measure everything!

?

Re-focus on integration --- between channels, databases, and other technologies.

The Wrap-Up

See you at Dscoop7?Booth 610 – iPad

Demonstration!

Friday, 11:15am: “Selling Solutions in a Multi-Channel World”

Friday, 4:45 PM “The Three-Legged Stool: Social Media, SEO, and Your Website”

Need More Information?interlinkONE.com

GrowSocially.com

iFlyMobi.com

QReateAndTrack.com

Thank You!We’ll email you the recording and slides shortly!