Post on 08-Dec-2014
description
A Tool to Measure the Ingredients for SuccessA Tool to Measure the Ingredients for Success
Third Party Promotional Partner Survey
Third Party Promotional Partner Survey
Maximize Unpaid Media Value
Increase Partner Retention
Utilize Key Learnings to Approach New Partners
Maximize Unpaid Media Value
Increase Partner Retention
Utilize Key Learnings to Approach New Partners
Survey ObjectivesSurvey Objectives
Measure– Third Party Partners Satisfaction Levels– WDSHE’s Strengths and Weaknesses– Partners Repeat Intention Rate– Intention to Participate in Global Partners Conference
Innovate– First-Time Online Survey for Third Party Partners, Multilingual
Across Territories
Cultivate– Empower Local Territories to Develop Strategies and Action
Plans for Future Partnerships and Programs
Measure– Third Party Partners Satisfaction Levels– WDSHE’s Strengths and Weaknesses– Partners Repeat Intention Rate– Intention to Participate in Global Partners Conference
Innovate– First-Time Online Survey for Third Party Partners, Multilingual
Across Territories
Cultivate– Empower Local Territories to Develop Strategies and Action
Plans for Future Partnerships and Programs
Survey GoalsSurvey Goals
MethodologyMethodologyWeb-based Survey Tool– Mix of Multiple Choice and Open-Ended
Questions
Target Audience– Selected Partners from Territories and Regions– Skewed Participation
Preliminary Interviews – Pan-Europe, France
Progressive Roll-Out Launch– Distributed to 88 Partners– Feedback from 26 Partners to Date
Web-based Survey Tool– Mix of Multiple Choice and Open-Ended
Questions
Target Audience– Selected Partners from Territories and Regions– Skewed Participation
Preliminary Interviews – Pan-Europe, France
Progressive Roll-Out Launch– Distributed to 88 Partners– Feedback from 26 Partners to Date
A Local Survey Rolled Out One Territory at a Time
A Local Survey Rolled Out One Territory at a Time
In DiscussionIn Discussion
In DiscussionIn Discussion
In DiscussionIn DiscussionIn DiscussionIn Discussion
In DiscussionIn Discussion
Results to DateResults to Date
Germany
Benelux
U.K./Pan European
France
Italy
Japan
Korea
Germany
Benelux
U.K./Pan European
France
Italy
Japan
Korea
Partner ResponsesPartner Responses
Very Satisfied37%
Neutral21%
Dissatisfied: 5%
Very Dissatisfied: 0%
Satisfied37%
74% of our Partners are Satisfied with Their WDSHE Relationship
74% of our Partners are Satisfied with Their WDSHE Relationship
Survey Question: What is Your Overall Satisfaction Level in Your Current or Most Recent Partnership Activities with Us?
Most Important Factor Influencing Decision to Partner with WDSHE is the
Disney Brand
Most Important Factor Influencing Decision to Partner with WDSHE is the
Disney Brand
52% of Partners Cited the Disney Brand as Very Important Factor Influencing Decision
to Partner
52% of Partners Cited the Disney Brand as Very Important Factor Influencing Decision
to Partner
Very ImportantImportant
Neutral
Not Very ImportantNot Important
Very ImportantImportant
Neutral
Not Very ImportantNot Important
Association withDisney Brand
Association withDisney Brand
IncreaseRevenueIncreaseRevenue
ProductSynergyProductSynergy
SeenCompetitors
Run SuccessfulPartnerships
SeenCompetitors
Run SuccessfulPartnerships
IncreaseVisibilityat Retail
IncreaseVisibilityat Retail
OtherOther
Factors Influencing Partners to Partner with WDSHEFactors Influencing Partners to Partner with WDSHE
% o
f Part
ners
% o
f Part
ners
100%
75%
50%
25%
0%
100%
75%
50%
25%
0%
Combined ImpactCombined Impact
84% Found a Significant Increase in Brand Perception from Partnering
84% Found a Significant Increase in Brand Perception from Partnering
100%
75%
50%
25%
0%
100%
75%
50%
25%
0%
WDSHE Partnership Impact on BusinessWDSHE Partnership Impact on Business
Increased Loyalty
Increased Loyalty
Increased Product
Trial
Increased Product
Trial
Increased Brand
Perception
Increased Brand
Perception
IncreasedAwarenessIncreasedAwareness
IncreasedRevenue
IncreasedRevenue
IncreasedRetailer
Perception
IncreasedRetailer
Perception
% o
f Part
ners
% o
f Part
ners
Our Processes Represent Areas for Improvement
Our Processes Represent Areas for Improvement
How Would You Rate Your Experience in the Following Areas While Working with WDSHE?How Would You Rate Your Experience in the Following Areas While Working with WDSHE?
100%
75%
50%
25%
0%
100%
75%
50%
25%
0%
% o
f Part
ners
% o
f Part
ners
Finalization of
Contracts
Finalization of
Contracts
Creative ApprovalProcess
Creative ApprovalProcess
Guidance on
Promotion
Guidance on
Promotion
PlanningTime
PlanningTime
Pitch Tools Provided By
WDSHE
Pitch Tools Provided By
WDSHE
Access to InformationAccess to
InformationAccess toContent
Access toContent
Access to Promotional
Material
Access to Promotional
Material
Percentage of Partners Neutral or Dissatisfied in Key AreasPercentage of Partners Neutral or Dissatisfied in Key Areas
Partners Who Work Directly with WDSHE Have Higher Satisfaction Than
Others
Partners Who Work Directly with WDSHE Have Higher Satisfaction Than
Others Relationship Vs. Satisfaction LevelRelationship Vs. Satisfaction Level
Very SatisfiedSatisfiedNeutralDissatisfiedVery Dissatisfied
Very SatisfiedSatisfiedNeutralDissatisfiedVery Dissatisfied
Work Directly with WDSHEWork Directly with WDSHE Work Through an AgencyWork Through an Agency
40%40%
53%53%
7%7%
29%29%
43%43%
14%14%
14%14%
Some Partners Stated People as the Most Positive
Aspect Some Partners Stated People as the Most Positive
Aspect
Some Partners Stated People as the Most Positive
Aspect Some Partners Stated People as the Most Positive
Aspect
Some Partners Stated People as the Most Positive
Aspect Some Partners Stated People as the Most Positive
Aspect
Some Partners Stated People as the Most Positive Aspect
Some Partners Stated People as the Most Positive Aspect
Some Partners Stated People as the Most Positive
Aspect Some Partners Stated People as the Most Positive
Aspect
WDSHE Performs Better than the Competition in Overall Working
Experience
WDSHE Performs Better than the Competition in Overall Working
Experience
63%63% 37%37% 0%0%
Survey Question: Overall, How Would You Rate Your Experience Working with Us Compared to Our Competitors?
BetterBetter WorseWorseSameSame
63%63% 38%38% 0%0%
High Retention Rate with 83% of Partners Wanting to Repeat
High Retention Rate with 83% of Partners Wanting to Repeat
Key Take-Away’sKey Take-Away’s
Disney Brand is the Main Reason for Partnering
Partnerships Have a Significant Impact in Increased Brand Perception
Most Partners are Satisfied and Want to Continue Partnership
Our Processes Represent an Area for Improvement
Our Local People are a Great Asset for Partnerships
Learning's one Partner at a Time, One Territory at a Time
Disney Brand is the Main Reason for Partnering
Partnerships Have a Significant Impact in Increased Brand Perception
Most Partners are Satisfied and Want to Continue Partnership
Our Processes Represent an Area for Improvement
Our Local People are a Great Asset for Partnerships
Learning's one Partner at a Time, One Territory at a Time
“My Experience Has Shown Me That the People Who are Exceptionally Good in
Business Aren’t so Because of What They Know But Because of Their Insatiable Need
to Know More.”
“My Experience Has Shown Me That the People Who are Exceptionally Good in
Business Aren’t so Because of What They Know But Because of Their Insatiable Need
to Know More.”
Michael GerberChairman of E-Myth Worldwide