A Tool to Measure the Ingredients for SuccessA Tool to Measure the Ingredients for Success

Third Party Promotional Partner Survey

Third Party Promotional Partner Survey

Maximize Unpaid Media Value

Increase Partner Retention

Utilize Key Learnings to Approach New Partners

Maximize Unpaid Media Value

Increase Partner Retention

Utilize Key Learnings to Approach New Partners

Survey ObjectivesSurvey Objectives

Measure– Third Party Partners Satisfaction Levels– WDSHE’s Strengths and Weaknesses– Partners Repeat Intention Rate– Intention to Participate in Global Partners Conference

Innovate– First-Time Online Survey for Third Party Partners, Multilingual

Across Territories

Cultivate– Empower Local Territories to Develop Strategies and Action

Plans for Future Partnerships and Programs

Measure– Third Party Partners Satisfaction Levels– WDSHE’s Strengths and Weaknesses– Partners Repeat Intention Rate– Intention to Participate in Global Partners Conference

Innovate– First-Time Online Survey for Third Party Partners, Multilingual

Across Territories

Cultivate– Empower Local Territories to Develop Strategies and Action

Plans for Future Partnerships and Programs

Survey GoalsSurvey Goals

MethodologyMethodologyWeb-based Survey Tool– Mix of Multiple Choice and Open-Ended

Questions

Target Audience– Selected Partners from Territories and Regions– Skewed Participation

Preliminary Interviews – Pan-Europe, France

Progressive Roll-Out Launch– Distributed to 88 Partners– Feedback from 26 Partners to Date

Web-based Survey Tool– Mix of Multiple Choice and Open-Ended

Questions

Target Audience– Selected Partners from Territories and Regions– Skewed Participation

Preliminary Interviews – Pan-Europe, France

Progressive Roll-Out Launch– Distributed to 88 Partners– Feedback from 26 Partners to Date

A Local Survey Rolled Out One Territory at a Time

A Local Survey Rolled Out One Territory at a Time

In DiscussionIn Discussion

In DiscussionIn Discussion

In DiscussionIn DiscussionIn DiscussionIn Discussion

In DiscussionIn Discussion

Results to DateResults to Date

Germany

Benelux

U.K./Pan European

France

Italy

Japan

Korea

Germany

Benelux

U.K./Pan European

France

Italy

Japan

Korea

Partner ResponsesPartner Responses

Very Satisfied37%

Neutral21%

Dissatisfied: 5%

Very Dissatisfied: 0%

Satisfied37%

74% of our Partners are Satisfied with Their WDSHE Relationship

74% of our Partners are Satisfied with Their WDSHE Relationship

Survey Question: What is Your Overall Satisfaction Level in Your Current or Most Recent Partnership Activities with Us?

Most Important Factor Influencing Decision to Partner with WDSHE is the

Disney Brand

Most Important Factor Influencing Decision to Partner with WDSHE is the

Disney Brand

52% of Partners Cited the Disney Brand as Very Important Factor Influencing Decision

to Partner

52% of Partners Cited the Disney Brand as Very Important Factor Influencing Decision

to Partner

Very ImportantImportant

Neutral

Not Very ImportantNot Important

Very ImportantImportant

Neutral

Not Very ImportantNot Important

Association withDisney Brand

Association withDisney Brand

IncreaseRevenueIncreaseRevenue

ProductSynergyProductSynergy

SeenCompetitors

Run SuccessfulPartnerships

SeenCompetitors

Run SuccessfulPartnerships

IncreaseVisibilityat Retail

IncreaseVisibilityat Retail

OtherOther

Factors Influencing Partners to Partner with WDSHEFactors Influencing Partners to Partner with WDSHE

% o

f Part

ners

% o

f Part

ners

100%

75%

50%

25%

0%

100%

75%

50%

25%

0%

Combined ImpactCombined Impact

84% Found a Significant Increase in Brand Perception from Partnering

84% Found a Significant Increase in Brand Perception from Partnering

100%

75%

50%

25%

0%

100%

75%

50%

25%

0%

WDSHE Partnership Impact on BusinessWDSHE Partnership Impact on Business

Increased Loyalty

Increased Loyalty

Increased Product

Trial

Increased Product

Trial

Increased Brand

Perception

Increased Brand

Perception

IncreasedAwarenessIncreasedAwareness

IncreasedRevenue

IncreasedRevenue

IncreasedRetailer

Perception

IncreasedRetailer

Perception

% o

f Part

ners

% o

f Part

ners

Our Processes Represent Areas for Improvement

Our Processes Represent Areas for Improvement

How Would You Rate Your Experience in the Following Areas While Working with WDSHE?How Would You Rate Your Experience in the Following Areas While Working with WDSHE?

100%

75%

50%

25%

0%

100%

75%

50%

25%

0%

% o

f Part

ners

% o

f Part

ners

Finalization of

Contracts

Finalization of

Contracts

Creative ApprovalProcess

Creative ApprovalProcess

Guidance on

Promotion

Guidance on

Promotion

PlanningTime

PlanningTime

Pitch Tools Provided By

WDSHE

Pitch Tools Provided By

WDSHE

Access to InformationAccess to

InformationAccess toContent

Access toContent

Access to Promotional

Material

Access to Promotional

Material

Percentage of Partners Neutral or Dissatisfied in Key AreasPercentage of Partners Neutral or Dissatisfied in Key Areas

Partners Who Work Directly with WDSHE Have Higher Satisfaction Than

Others

Partners Who Work Directly with WDSHE Have Higher Satisfaction Than

Others Relationship Vs. Satisfaction LevelRelationship Vs. Satisfaction Level

Very SatisfiedSatisfiedNeutralDissatisfiedVery Dissatisfied

Very SatisfiedSatisfiedNeutralDissatisfiedVery Dissatisfied

Work Directly with WDSHEWork Directly with WDSHE Work Through an AgencyWork Through an Agency

40%40%

53%53%

7%7%

29%29%

43%43%

14%14%

14%14%

Some Partners Stated People as the Most Positive

Aspect Some Partners Stated People as the Most Positive

Aspect

Some Partners Stated People as the Most Positive

Aspect Some Partners Stated People as the Most Positive

Aspect

Some Partners Stated People as the Most Positive

Aspect Some Partners Stated People as the Most Positive

Aspect

Some Partners Stated People as the Most Positive Aspect

Some Partners Stated People as the Most Positive Aspect

Some Partners Stated People as the Most Positive

Aspect Some Partners Stated People as the Most Positive

Aspect

WDSHE Performs Better than the Competition in Overall Working

Experience

WDSHE Performs Better than the Competition in Overall Working

Experience

63%63% 37%37% 0%0%

Survey Question: Overall, How Would You Rate Your Experience Working with Us Compared to Our Competitors?

BetterBetter WorseWorseSameSame

63%63% 38%38% 0%0%

High Retention Rate with 83% of Partners Wanting to Repeat

High Retention Rate with 83% of Partners Wanting to Repeat

Key Take-Away’sKey Take-Away’s

Disney Brand is the Main Reason for Partnering

Partnerships Have a Significant Impact in Increased Brand Perception

Most Partners are Satisfied and Want to Continue Partnership

Our Processes Represent an Area for Improvement

Our Local People are a Great Asset for Partnerships

Learning's one Partner at a Time, One Territory at a Time

Disney Brand is the Main Reason for Partnering

Partnerships Have a Significant Impact in Increased Brand Perception

Most Partners are Satisfied and Want to Continue Partnership

Our Processes Represent an Area for Improvement

Our Local People are a Great Asset for Partnerships

Learning's one Partner at a Time, One Territory at a Time

“My Experience Has Shown Me That the People Who are Exceptionally Good in

Business Aren’t so Because of What They Know But Because of Their Insatiable Need

to Know More.”

“My Experience Has Shown Me That the People Who are Exceptionally Good in

Business Aren’t so Because of What They Know But Because of Their Insatiable Need

to Know More.”

Michael GerberChairman of E-Myth Worldwide