The Science of StartTips on choosing a revenue stream & price

paulshawsmithscientific business strategy

paulshawsmithscientific business strategy

Know your costs1

Know your costs

paulshawsmithscientific business strategy

Test2

Testing pricing points

paulshawsmithscientific business strategy

Be wary of competingon cost3

Competing on price

Customers that shop on cost have no loyalty

Competitors can always lower their price

Competing on price often leads to price wars

paulshawsmithscientific business strategy

Use relative costing4

Relative costing

paulshawsmithscientific business strategy

Sell value 5

Sell value

Oh F***!

paulshawsmithscientific business strategy

Use social proof6

Use social proof

paulshawsmithscientific business strategy

Diversified revenue

streams7

Diversified revenue streams

paulshawsmithscientific business strategy

Collecting revenues

before incurring expenses

8

Collect revenues before expenses

paulshawsmithscientific business strategy

Recurring revenue

streams9

Recurring revenue streams

paulshawsmithscientific business strategy

? How do you plan on improving your pricing and revenue stream?