Post on 18-Jan-2016
THE JOB SEARCH: SOCIAL MEDIA
& Your Brand
Food for Thought
More Food
One last
comment
Employment, retention and termination decisions
Examine: Google search results Linkedin Facebook page Twitter feed Blog(s)
Your relationships, aptitude, opinions, expertise, knowledge, and personality may be able to be found online.
Image: careerrocketeer.com
What can you find out about
Me?
What can I find out about You?
Think before you post, like, addclicking the ‘like’
button is not
constitutionally
protected speech.
If you are job searching
Google yourself Don’t advertise it on Facebook, twitter,
etc Cleanup
Review images of you and tags that others have posted Ask them to remove any comments, tags, etc.
you don’t want to show Review your friends list, weed as needed Update Privacy Settings!
Update your Linkedin
Facebook Potential employer may* screen out a candidate
Provocative/inappropriate photographs or information posted Discriminatory comments Posts about excessive drinking or drug usage Bad mouthing of previous employer, co-workers or clients
Sharing of confidential information From previous employers, friends, etc. Health information Public fights or “tacky” comments about family, friends or
others
Spelling and grammar count!
Should you provide ALL this information to FB, who can (and does) share it?
Timeline Life events
Birthdays, weddings, anniversaries, moves, schools, places lived, etc
Who you are related to on FB Relationship status Relationship genealogy
Likes, Apps, Books, movies….. Personality profile!
Privacy Checkup
First LayerNot granular
Check all Privacy Settings
Privacy Settings!
DO NOT use the “public” setting. Bad idea!
More Privacy Settings
Review/update frequently
Customizing viewability of posts
“Twitter will broadcast your bursts of thought to anyone who cares to read them. Sometimes this has some significantly negative repercussions”.
Read more: http://www.businessinsider.com/twitter-fired-2011-5?op=1#ixzz3bLP6v3xf
Connor Riley
Connor Riley had a job offer from Cisco on the table. She tweeted: “Cisco just offered me a job! Now I have to weigh the utility of a fatty paycheck against the daily commute to San Jose and hating the work.”
Reply from Cisco: “Who is the hiring manager? I’m sure they would love to know that you will hate the work. We here at Cisco are versed in the Web.”
Read more: http://www.businessinsider.com/twitter-fired-2011-5?op=1#ixzz3bLPJ7DiT
Remember the Audience
Insensitive jokes/comments Tweeting/posting about the current or
potential employer in a negative manner No matter how angry or frustrated you are
with your current job don’t vent online! Personal opinions on “hot button” topics Rude comments about employees,
“customers” service Oversharing of personal information
Family, friends, and frenemies
Tips before you start
Google Yourself (frequently) Do you find another person with a similar name
who has a less than commendable “footprint”? Add your middle name/Initial
Is your work is being properly credited to you? Run your blog through Google Page Rank
checker (http://www.prchecker.info/check_page_rank.php (it will not check your Linkedin profile page)
Update (or create) your LinkedIn page This is your public professional profile, not
The Job Search
Check potential employer’s social media policy Note: Not all employers have one Not all are publicly accessible Currently, there is no law prohibiting an
employer, (or a potential employer) in the state of Florida from requesting personal login information for social media accounts. (SB 126, 2015 died in committee)
Outlier Searching
Look for job tips and job openings on ALA, FLA, Twitter, Google, LinkedIn, Chronicle of Higher Ed, Higher Ed News, USAjobs, Monster, County and University/College websites, etc.
Samples http://www.flalib.org/employmentLinks.php https://twitter.com/TweetFLAlibrary https://twitter.com/libraryjobline Twitter: @CareersFedLib, @USAJobs and
federal institutions such as @USNatArc
Sample Policies
University of Florida http://hr.ufl.edu/manager-resources/policies-2/social/
Glen Ellyn Public Library http://gepl.org/about/policies/social-media-use-policy/
City of Boynton Beachhttp://icma.org/en/icma/knowledge_network/documents/kn/Document/301893/City_of_Boynton_Beach_Florida_Administrative_Policy_Manual
Not all Negative: Branding
Important to convey your personal brand.
Use Twitter, LinkedIn, etc. to build a personal brand online.
When employers Google you, they find content you’ve created.
For some recruiters, a lack of a professional digital footprint is viewed as a negative. It takes time to build a following.
Branded Persona
Marketing your brand
Make a list of places you can see yourself in the future
Use Linkedin to connect professionally and look for trends Join groups Participate in group discussions Post your own “feeds” from
Social feeds, news portals such as Chronicle.com, etc.
Use Twitter and a Blog for staying active and visible in the profession/field Don’t just tweet, follow others as well
“network positions are a function of human capital”.