THE JOB SEARCH: SOCIAL MEDIA

& Your Brand

Food for Thought

More Food

One last

comment

Employment, retention and termination decisions

Examine: Google search results Linkedin Facebook page Twitter feed Blog(s)

Your relationships, aptitude, opinions, expertise, knowledge, and personality may be able to be found online.

Image: careerrocketeer.com

What can you find out about

Me?

What can I find out about You?

Think before you post, like, addclicking the ‘like’

button is not

constitutionally

protected speech.

If you are job searching

Google yourself Don’t advertise it on Facebook, twitter,

etc Cleanup

Review images of you and tags that others have posted Ask them to remove any comments, tags, etc.

you don’t want to show Review your friends list, weed as needed Update Privacy Settings!

Update your Linkedin

Facebook Potential employer may* screen out a candidate

Provocative/inappropriate photographs or information posted Discriminatory comments Posts about excessive drinking or drug usage Bad mouthing of previous employer, co-workers or clients

Sharing of confidential information From previous employers, friends, etc. Health information Public fights or “tacky” comments about family, friends or

others

Spelling and grammar count!

Should you provide ALL this information to FB, who can (and does) share it?

Timeline Life events

Birthdays, weddings, anniversaries, moves, schools, places lived, etc

Who you are related to on FB Relationship status Relationship genealogy

Likes, Apps, Books, movies….. Personality profile!

Privacy Checkup

First LayerNot granular

Check all Privacy Settings

Privacy Settings!

DO NOT use the “public” setting. Bad idea!

More Privacy Settings

Review/update frequently

Customizing viewability of posts

Twitter

“Twitter will broadcast your bursts of thought to anyone who cares to read them. Sometimes this has some significantly negative repercussions”.

Read more: http://www.businessinsider.com/twitter-fired-2011-5?op=1#ixzz3bLP6v3xf

Connor Riley

Connor Riley had a job offer from Cisco on the table. She tweeted: “Cisco just offered me a job! Now I have to weigh the utility of a fatty paycheck against the daily commute to San Jose and hating the work.”

Reply from Cisco: “Who is the hiring manager? I’m sure they would love to know that you will hate the work. We here at Cisco are versed in the Web.”

Read more: http://www.businessinsider.com/twitter-fired-2011-5?op=1#ixzz3bLPJ7DiT

Remember the Audience

Insensitive jokes/comments Tweeting/posting about the current or

potential employer in a negative manner No matter how angry or frustrated you are

with your current job don’t vent online! Personal opinions on “hot button” topics Rude comments about employees,

“customers” service Oversharing of personal information

Family, friends, and frenemies

Tips before you start

Google Yourself (frequently) Do you find another person with a similar name

who has a less than commendable “footprint”? Add your middle name/Initial

Is your work is being properly credited to you? Run your blog through Google Page Rank

checker (http://www.prchecker.info/check_page_rank.php (it will not check your Linkedin profile page)

Update (or create) your LinkedIn page This is your public professional profile, not

Facebook

The Job Search

Check potential employer’s social media policy Note: Not all employers have one Not all are publicly accessible Currently, there is no law prohibiting an

employer, (or a potential employer) in the state of Florida from requesting personal login information for social media accounts. (SB 126, 2015 died in committee)

Outlier Searching

Look for job tips and job openings on ALA, FLA, Twitter, Google, LinkedIn, Chronicle of Higher Ed, Higher Ed News, USAjobs, Monster, County and University/College websites, etc.

Samples http://www.flalib.org/employmentLinks.php https://twitter.com/TweetFLAlibrary https://twitter.com/libraryjobline Twitter: @CareersFedLib, @USAJobs and

federal institutions such as @USNatArc

Sample Policies

University of Florida http://hr.ufl.edu/manager-resources/policies-2/social/

Glen Ellyn Public Library http://gepl.org/about/policies/social-media-use-policy/

City of Boynton Beachhttp://icma.org/en/icma/knowledge_network/documents/kn/Document/301893/City_of_Boynton_Beach_Florida_Administrative_Policy_Manual

Not all Negative: Branding

Important to convey your personal brand. 

Use Twitter, LinkedIn, etc. to build a personal brand online. 

When employers Google you, they find content you’ve created. 

For some recruiters, a lack of a professional digital footprint is viewed as a negative. It takes time to build a following.

Branded Persona

Marketing your brand

Make a list of places you can see yourself in the future

Use Linkedin to connect professionally and look for trends Join groups Participate in group discussions Post your own “feeds” from

Social feeds, news portals such as Chronicle.com, etc.

Use Twitter and a Blog for staying active and visible in the profession/field Don’t just tweet, follow others as well

“network positions are a function of human capital”.