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CONFIDENTIAL © 2011 Better Place
March 2011
Vision to reality
Knowledge Management at Better Place Ariel Tikotsky| Global KM Manager | Nov 2011
What are we going to cover today?
• Better Place in a nutshell (5 minutes)
• KM at Better Place (15 minutes)
• The challenge
• Guiding principles
• Examples of knowledge services
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Who are we?
3
The electric car network
that makes driving more
affordable, convenient and
sustainable through a
revolutionary switchable
battery model
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How does it work for the
driver?
Buy an electric car
(battery not included)
Get a Better Place
membership: access to
charging, batteries, switch, a
driver support system, and
24x7 assistance
Membership benefits
charge spots
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Personal, unlimited-use
charge spots installed for
members
Use of home charge spots do
not affect household utility bill
Unlimited access to charge
spots installed in public
Standards-compliant
Networked and intelligent
User-friendly design CONFIDENTIAL © 2011 Better Place 5
Unlimited access to batteries
(no fee per switch)
•
Switch takes less time than
filling up a tank with petrol
•
Instant range extension for
long-distance trips
•
Optimal thermal management
to prolong battery life
Membership benefits
batteries &
battery switch
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Energy management
(accessible via in-car unit,
web, mobile)
Intelligent, always-online
navigation & route planning
State-of-the-art multimedia
display
Membership benefits
driver support
system
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Wake up to a fully-charged battery
Drive to work, school, shopping, etc.
Return home, plug in
Set out on long-distance trip
Navigate to battery switch station(s)
Achieve instant-range extension
If there’s ever an unexpected event
that requires outside help, Customer
Care is available 24x7 to help
What is the day-to-day
experience of the driver?
Typical day
Exceptional day
Unexpected event
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Better Place buys
batteries
electricity
Better Place builds
infrastructure (charge spots, battery
switch stations, Operations Center)
Better Place sells
fixed-price multi-year membership
packages based on km driven
How does Better Place work?
9
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Delivers more miles per unit of energy
relative to petrol engines, thanks to
the higher efficiency of electric motors
Moves pollution out of cities thanks to
the zero tailpipe emissions
Solves intermittency problem of
renewables by providing distributed
energy storage
Allows more renewable energy to
come online
How does it work for the
environment?
petrol engine (30% efficient)
Electric motor (90% efficient)
What are we going to cover today?
• Better Place in a nutshell (4 minutes)
• KM at Better Place (15 minutes)
• The challenge
• Guiding principles
• Examples of knowledge services
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KM at Better Place – The Challenge
Support with knowledge services the operation, collaboration and
co-innovation of
• A start-up that aims to create a new global market - eMobility
• A highly heterogeneous*, geographically dispersed, rapidly
growing workforce
• Very wide range of activities
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* From a 19 year old Stanford whiz-kid to a 50+ year old retired Israeli Maj. General
Better Place’s Knowledge Management - Organizing Guidelines
• Knowledge (and KM) are key enablers (rather an end by itself)
• Implications: KM should be lean and mean, always aligned and prioritized
with business processes and peoples’ need
• Knowledge is people (and people-tasks) centric.
• Implications: design systems and processes that are liked by people (rather
than trying to educate/force users)
• Enterprise 2.0 as key component
• Knowledge Embedding is the preferred metaphor, and should be
used as much as possible
CONFIDENTIAL © 2011 Better Place
What are we going to cover today?
• Better Place in a nutshell (4 minutes)
• KM at Better Place (15 minutes)
• The challenge
• Guiding principles
• Examples of knowledge services
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Knowledge in one-click by means of Babylon
• We use Babylon extensively to provide one click retrieval of
enterprise data
• Address book
• Expert finder
• Best practices
• Terminology
• CRM (Salesforce, later amdocs) data
• Bug tracking
• And more….
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Knowledge Place
• Knowledge Place is the KM service that services Customer
Care, Sales and many others with gold standard knowledge
essential for their work
• It’s embedded into the CRM
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Yammer – Our Social Network
• Yammer is the world leader enterprise social network provider
• In Better Place, started (~2.5 years ago) as a grassroots micro-blogging
platform (a-la Twitter). Turned into social network
•Benefits
• Quick updates (executive communication, flat organization) and knowledge/insight sharing
• Questions
• Bonding
Yammer – Our Social Network
• Partially embedded into the portal
• Runs on most cell phones (Blackberry, android, iPhone, iPad,
more…)
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Questions?
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Thanks for listening! Ariel.tikotsky@betterplace.com
ariel.tikotsky
Backup
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Automakers
Utilities
Standards
Maintenance
Leasing Infrastructure
deployment
Network
operations
Battery
management
Customer
care
Driver
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The electric car network
Better Place
Electric car
infrastructure
Better Place today
Operating companies in Israel,
Denmark, Australia
Offices in Japan, U.S., Canada,
China and Europe
As of Nov 2011:
Raised ~$900M ($750M at parent
company, €103M in Denmark,
AUS$25M in Australia)
Approximately 600 employees and
600 contractors globally
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