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Transcript of מצגת אריאל רוזנשטיין similar web
1Business Proprietary & Confidential
The Marketing Toolkit
April 15, 2023
Ariel Rosenstein| Sr. Marketing Director
We Measure the Digital WorldEvery
WebsiteEvery App
Traffic Trends Desktop & Mobile Referring Traffic
Keywords Advertising Analysis
Popular Pages
Downloads estimation Active Users
Engagement per app Retention Analysis
App store optimization
200+ Countries
April 15, 2023 Business Proprietary & Confidential 3
SimilarWeb.com
Free Data for All
April 15, 2023 Business Proprietary & Confidential 4
Data Driven Answers
What tools to use?
Crowd sourcing your reading listWhen do I address mobile web?Is Social Synonymous with Facebook?
April 15, 2023 Business Proprietary & Confidential 5
What tools to use?
April 15, 2023 Business Proprietary & Confidential 6
Where does traffic come from?
Global Data
April 15, 2023 Business Proprietary & Confidential 7
Enterprise vs. SMB CMS
Ent.
SMB
April 15, 2023 Business Proprietary & Confidential 8
The Entire Web
April 15, 2023 Business Proprietary & Confidential 9
Finding Top Tools with Data
Total Traffic Social Traffic
April 15, 2023 Business Proprietary & Confidential 10
Crowd Source Your Reading List
April 15, 2023 Business Proprietary & Confidential 11
Top 25 Marketing BlogRank Marketing Blog
Traffic Last 3 Months
1 venturebeat.com 29,031,2322 blog.hubspot.com 19,154,3653 socialmediaexaminer.com 15,371,8264 quicksprout.com 12,133,9455 wordstream.com 10,282,1546 business2community.com 10,207,3337 unbounce.com 10,205,7338 wistia.com 10,017,2949 sproutsocial.com 9,379,83810 digitalmarketer.com 9,326,89911 blog.bufferapp.com 8,899,54712 readwrite.com 7,183,89613 marketingland.com 7,100,38914 econsultancy.com 7,039,28415 blog.kissmetrics.com 6,484,33816 copyblogger.com 6,359,11817 growthhackers.com 5,080,87818 verticalresponse.com 4,522,07919 seobook.com 4,512,54120 searchengineland.com 4,483,239
April 15, 2023 Business Proprietary & Confidential 12
Top Marketing Blogs by Traffic
Website Direct Mail Referrals Search Social Display Ads
searchengineland.com 32% 1% 14% 44% 9% 0%
Blog.hubspot.com 32% 1% 9% 51% 6% 0%
socialmediaexaminer.com 36% 1% 7% 44% 13% 0%
sethgodin.typepad.com 44% 1% 22% 13% 21% 0%
readwrite.com 23% 0% 8% 63% 7% 0%
searchenginewatch.com 32% 0% 8% 56% 3% 0%
verticalresponse.com 33% 7% 24% 30% 5% 1%
marketingland.com 27% 1% 15% 45% 11% 0%
searchenginejournal.com 28% 0% 9% 53% 10% 0%
April 15, 2023 Business Proprietary & Confidential 13
Hot Topics
1. How Much Traffic Will You Lose From The Upcoming Google Mobilegeddon?
2. How Big Will Google’s Mobile-Friendly Update Be? Bigger Than Panda Or Penguin
3. Mobilegeddon Cometh: New Google “Mobile Friendly Update” To Reward Sites Beginning April 21
April 15, 2023 Business Proprietary & Confidential 14
Hot Topics
1. Want to Be More Creative? Try These 8 Tools
2. 15 Great Landing Page Design Examples You Need to See
3. 25 of the Best PowerPoint Presentation Examples Every Marketer Should See
April 15, 2023 Business Proprietary & Confidential 15
Hot Topics
1.15 SEO Best Practices for Structuring URLs
2.New Title Tag Guidelines & Preview Tool
3.10 SEO Myths that Friggin' Tick Me Off
April 15, 2023 Business Proprietary & Confidential 16
When do I address Mobile Web?
April 15, 2023 Business Proprietary & Confidential 17
Now!
April 15, 2023 Business Proprietary & Confidential 18
Google.com (USA)More traffic from
Mobile than Desktop
Point of Inflection Nov. 2014
April 15, 2023 Business Proprietary & Confidential 19
Google.com (Global)Global Change Coming Soon
April 15, 2023 Business Proprietary & Confidential 20
Industry Traffic
RankLeading Websites Mobile Traffic Desktop Traffic
1 amazon.com 50% 50%2 aliexpress.com 25% 75%3 ebay.com 49% 51%4 taobao.com 37% 63%5 amazon.de 45% 55%
Average 41% 59%
Rank Leading Websites Mobile Traffic Desktop Traffic1 booking.com 36% 64%2 agoda.com 33% 67%3 tripadvisor.com 49% 51%4 expedia.com 45% 55%5 irctc.co.in 33% 67%
Average 39% 61%
Rank Leading Websites Mobile TrafficDesktop Traffic
1 paypal.com 38% 62%2 bankofamerica.com 23% 77%3 finance.yahoo.com 29% 71%4 wellsfargo.com 44% 56%5 chase.com 36% 64%
Average 34% 66%
Finance
Shopping
Travel
April 15, 2023 Business Proprietary & Confidential 21
Is Social Synonymous with Facebook?
April 15, 2023 Business Proprietary & Confidential 22
Facebook is the Biggest
Incoming Traffic
Outgoing Referrals
April 15, 2023 Business Proprietary & Confidential 23
Share of Social Traffic (Global Last 12 Months)
175,500,000 Referring Social Visits
264,500,000 Referring Social Visits
260,500,000 Referring Social Visits
Crawler(2.5B
page/mo)
International Panel(The biggest panel in the world )
Direct Measurement
(Learning Set)
ISP Data(Global Diversity)
How We Do It
Engagement
CategorizationTraffic
Ranking
Technologies
Data source integration Big data processing
Machine learning algorithms
Our Company
Global Representatives
London Moscow Tel Aviv New York Tokyo Dubai Brazil
2007 150
$40MCompan
y Founded
Employees
Investments
Companies that Think Data First
Business Proprietary & Confidential 26
Finance &
Research
Travel Ecommerce
Internet
Mobile
Our Customers
SimilarWeb Data in the Media
April 15, 2023 Business Proprietary & Confidential 27
THANK YOU
Business Proprietary & Confidential 28April 15, 2023