Post on 17-Jan-2016
1 © 2011 IBM Corporation
Business Partner Organisation
PartnerWorld
Jesper Slot RohrMarketing Managerjrohr@dk.ibm.com+45 2880 4284
IBM Business Partner Organisation, Nordic
[short edition]
2 © 2011 IBM Corporation
Business Partner Organisation
AGENDA
What is PartnerWorld ? Know Your IBM
Business Partner Locator
WebSyndication
Business Partner Communication
3 © 2011 IBM Corporation
Business Partner Organisation
www.ibm.com/partnerworld/wps/servlet/ContentHandler/pw_com_mkt_mrt_bp_marks
4 © 2011 IBM Corporation
Business Partner Organisation
PartnerWorld Level
Demonstration of significant achievements Delivers 3 unique exclusive benefits Requires 30 point attainment
Recognition for achievement Delivers 15 unique enhanced benefits Requires 10 point attainment
Introduction to the IBM portfolio Simple to join, no fee required 50 benefits across 5 categories: Marketing, Selling, Technical, Training, and Collaboration Authorization required for resale of some products
PREMIER
ADVANCED
MEMBER
Specialties Specialized skills Unique benefits
5 © 2011 IBM Corporation
Business Partner Organisation
High Value Benefits announced in May 2010
Assigned relationship executive (Premier members)
Senior IBM leader assigned to each Premier Business Partner who opts in
IBM advocate to build a stronger business relationship
IBM Market Insights (Advanced and Premier members)
Access to Market Insight reports on strategic business topics
Examples include: Customer buying behaviors, industry insights, technology and solution trends
Enhanced PartnerWorld Contact Services (All members) Expanded support with membership, marketing, selling, training, technical support and collaboration topics
By telephone, live chat, and email in local language
6 © 2011 IBM Corporation
Business Partner Organisation
www.ibm.com/partnerworld (no IBM ID and password required) Available in English, French, German, Italian, Russian, Spanish and Turkish
PartnerWorld Web site – public version
7 © 2011 IBM Corporation
Business Partner OrganisationPartnerWorld Web site – entitled version
IBM ID and password required (if you need an IBM ID please apply at www.ibm.com/account/profile and ask your profile administrator to add it to your company profile in PPS) Available in Danish, English, Finnish, French, German, Italian, Norwegian, Russian, Spanish, Swedish and Turkish
8 © 2011 IBM Corporation
Business Partner Organisation
Web Syndication
Leverage selected IBM Web content on your website at no cost to you Lead capture capabilities for greater sales opportunities Brand showcases feature valuable brand assets to capture more prospects with a
new Dashboard feature to manage response! Simple steps performed by your Webmaster or Marketing lead No ongoing maintenance required
9 © 2011 IBM Corporation
Business Partner Organisation
https://www-304.ibm.com/partnerworld/wps/bplocator/search.jsp
10 © 2011 IBM Corporation
Business Partner Organisation
11 © 2011 IBM Corporation
Business Partner Organisation
www.ibm.com/PartnerWorldwww.ibm.com/PartnerWorld/KnowYourIBM
JOIN THE IT INDUSTRY’S LEADING REWARD PROGRAM
12 © 2011 IBM Corporation
Business Partner Organisation
Two primary rewards-based components:
1. Learn & Earn: Successfully complete education modules
2. Sell & Earn: Close sales to end-user customers and report into KYI
KYI is an online interactive sales enablement program that is designed to foster IBM presence and brand loyalty
KYI is targeted to Reps from all IBM Business partners
Distributors can take part in the Education rewards
Know Your IBM
13 © 2011 IBM Corporation
Business Partner Organisation
Know Your IBM – the Introduction Page
14 © 2011 IBM Corporation
Business Partner Organisation
Know Your IBM – the Learn Page
15 © 2011 IBM Corporation
Business Partner Organisation
Know Your IBM – the Sale Page
Invoice Number fromBP to Client
16 © 2011 IBM Corporation
Business Partner Organisation
Know Your IBM – the Reward Page
17 © 2011 IBM Corporation
Business Partner Organisation
Know Your IBM Web Site – the Reward Page
18 © 2011 IBM Corporation
Business Partner Organisation
www.KYIRewards.net
Simple steps to start today
1. Register at IBM PartnerWorldwww.ibm.com/PartnerWorld
2. Log in to Know Your IBMwww.ibm.com/PartnerWorld/KnowYourIBM
3. Start earning rewards
Learning Modules (Min. 4 different) Sales Claims
19 © 2011 IBM Corporation
Business Partner Organisation
Business Partner Communicationwww.ibm.com/PartnerWorld Local PW websites
– BPO leader
– Activities
– News
– Important links like Tools
– Events
Communication NewsFlash– WW content + Local imput for Newsletters
– Add Hoc, Bi-Weekly and Monthly
– Data: PPS
20 © 2011 IBM Corporation
Business Partner Organisation
PartnerWorld Contact Service
Local Online Support for Business PartnersDanmark: 4523 3277Mandag-Fredag kl. 8.00 – 17.00emeapw@uk.ibm.com
21 © 2011 IBM Corporation
Business Partner Organisation
Tak for opmærksomheden
22 © 2011 IBM Corporation
Business Partner Organisation
1Q
2Q
3Q
4Q
Denmark Sweden Norway Finland
2011 Key Business Partner Enablement Activities - Nordics
Including Test Certifications Including Voucher Funding
23 © 2011 IBM Corporation
Business Partner Organisation
Business Partner University– Targeting 130 x Selected BP’s cross Nordic– Brands: System x, Storage, MTS and Techline– Running both 1Q + 3Q– 2 day’s training incl. Hand-on from STG truck– Test certification with Proctor from IBM Training– Website for registration, presentations ect.
www.businesspartneruniversity.com
http://www.youtube.com/watch?v=tecR6mm8zWE
Storwize Technical Training– Targeting 48 x Selected BP Cross Nordic– Local normination for T2’s– Mission: To Increase numbers of Pre-Sales for
Storrwize V7000 (and Certicied)– Teaming with Arrows as Training Partner– Develop 2-days Course with IBM Training– Spend Mid-Marked Benefit Pack for funding
Key Activities