IBM Partner Program for MSP - ibm.com

download IBM Partner Program for MSP - ibm.com

of 27

  • date post

    14-Feb-2017
  • Category

    Documents

  • view

    215
  • download

    1

Embed Size (px)

Transcript of IBM Partner Program for MSP - ibm.com

  • IBM Partner Program for MSP

  • New MSP Initiative Partner World

    2

    Member Advanced Premier

    Benefits

    Co-Marketing

    Center*

    MSP BP Locator

    Marketing and

    Sales enablement*

    Access to training,

    education and

    roadmaps

    MSP Center of

    Excellence

    MSP Virtual

    Briefing Center

    Co-Marketing

    Center*

    Joint Marketing

    Svs *

    IBM BP Emblem

    Training

    Access to Demo

    equipment

    Loaner Program

    MSP BP Locator

    MSP Achievement

    Mark

    MSP Center of

    Excellence

    MSP Virtual

    Briefing Center

    Co-Marketing

    Center*

    Joint Marketing

    Svs *

    IBMBP Emblem

    Training

    Access to Demo

    equipment

    Loaner Program

    MSP BP Locator

    MSP Achievement

    Mark

    MSP Center of

    Excellence

    MSP Virtual

    Briefing Center

    An assigned IBM

    relationship

    executives

    MSP Member level Benefits

    * *MSP eligible for benefits based on meeting requirements

    10 pts 30 pts

    Existing BP

    1. Update Profile

    2. Declare your firm as an MSP

    New MSP

    1. Join PW

    2. Declare your firm as an MSP

    Update Profile

    Services

    Revenue

    References

    Services

    Revenue

    References

    1. Advanced Level

    2. Completed VBPS

    3. Completed Client Reference

    Grow your skills and expertiseAdvanced Level- 10pts

    Verify Business Partner Service-max 8 pts

    Customer reference- 1 pt

    Skills- 1-3 pts

    Revenue - Yes

  • MSP Marketing Launch Pad:MSP Marketing Launch Pad:MSP Marketing Launch Pad:MSP Marketing Launch Pad: A comprehensive set of services to help MSPs build their brand and generate demand

    Finding new customers

    is critical for MSPs and

    yet, many find they

    don't have the time or

    in-house marketing

    capability to effectively

    reach new audiences.

    IBM is now offering a

    full set of marketing

    services to MSPs to

    help them

    build their brand

    generate demand

    develop their social media skills

    and more7.

    here

    here

    here

    here

    here

    here

    here

    here

  • MSP Marketing Launch Pad:MSP Marketing Launch Pad:MSP Marketing Launch Pad:MSP Marketing Launch Pad:

    IBMs MSP concierge service offers you a single point of contact to

    answer your questions related to the MSP program. Access via Live

    Chat for MSPs on the PartnerWorld/MSP pages.

    Available to all MSPs who are a member of PartnerWorld

    MSP

    Concierge

    Return

  • MSP Marketing Launch Pad:MSP Marketing Launch Pad:MSP Marketing Launch Pad:MSP Marketing Launch Pad: MarketingPlans

    Development

    Many MSPs have expressed the need for assistance in development of marketing

    plans. IBM has a great deal of know-how in this area and also partners with Marketing

    Services Vendors (MSVs) who can help you build a marketing plan, including how to:

    Articulate your value prop to end clients

    Hone your target audience

    Plan a tactical mix that will deliver results

    Further develop your brand in the marketplace.

    MSPs should discuss with local BDEs/marketing teams to determine eligibility for

    marketing planning services.

    Return

  • MSP Marketing Launch Pad:MSP Marketing Launch Pad:MSP Marketing Launch Pad:MSP Marketing Launch Pad: Marketingassets and

    funding

    Co-marketing funding is available to eligible Business Partners. When planning demand

    generation activities, consider leveraging the sizable library of co-marketing assets we have

    already built. For direct access to campaign materials, visit:

    IBMs MIdMarket Asset Gallery- Peruse available IBM assets for BPs across a vast

    number of topics

    Co-Marketing Center- Use ready to execute campaign materials that can be easily customized

    Available to MSPs who meet MidMarket (or other eg RGF, SWG) co-marketing program

    eligibility criteria.

    Asset Gallery

    Co-marketing Centre

    Return

  • MSP Marketing Launch Pad:MSP Marketing Launch Pad:MSP Marketing Launch Pad:MSP Marketing Launch Pad: MarketingExecution

    Services

    If youre looking for marketing execution assistance, we recommend our MSV agency

    partners who specialize in working with Business Partners, TSL Marketing or OnChannel

    (depending on your country). Their services span the entire marketing spectrum including

    strategy & planning, data lists, execution/demand generation as well as lead nurturing.

    These agencies can use templated campaigns or design custom campaigns with you to drive

    new leads. Execution expertise is provided in telemarketing, events and digital marketing.

    Return

  • MSP Marketing Launch Pad:MSP Marketing Launch Pad:MSP Marketing Launch Pad:MSP Marketing Launch Pad:

    Tap into IBM Market Insights for access to critical marketplace reports on strategic

    business topics including customer buying behaviors, industry trends, competitive

    positioning and leading edge technologies and solutions. When planning marketing

    execution with MSVs, leverage propensity to buy models to target prospects who have

    the highest propensity to invest in solutions and services across key market opportunity

    areas (e.g., Business Analytics, Security).

    IBM Market Insights is available to Advanced and Premier MSPs who are a member of

    PartnerWorld.

    Analytics

    and Insight

    Return

  • MSP Marketing Launch Pad:MSP Marketing Launch Pad:MSP Marketing Launch Pad:MSP Marketing Launch Pad:

    We provide a step-by-step

    approach for using social

    media tactics to help

    increase the reach and

    influence of your brand

    online. With 85% of IT

    decisions starting with

    Google Search, and the

    rapid expansion of social

    media, it's critical for MSPs

    to establish your social

    presence and leverage

    digital medium to

    reach new prospects. Self Paced Social Media

    guide available to all

    MSPs

    Social Media Boot Camp

    is offered at no charge

    (upon availability)

    IBM Hosted Social Media

    Boot Camps offered to

    Advanced and Premiere

    MSPs

    Social Media

    Marketing

    Education

    Return

  • MSP Marketing Launch Pad:MSP Marketing Launch Pad:MSP Marketing Launch Pad:MSP Marketing Launch Pad:

    Promote your Company/Solution thru IBM by adding your company

    name and solution to IBM's repository of Business Partner

    solutions . Potential clients and other BPs can find you when

    searching for service providers.

    BP

    Locator

    Q. How to assure my company is properly represented in Business Partner Locator?

    A. The IBM Business Partner Locator draws information from your company profile in the

    PartnerWorld Profiling System (PPS). Companies can only be viewed if they have

    specified sharing preferences (in their PartnerWorld profile) allowing them to be searched

    by Customers and Business Partners alike. Company profile updates, if needed, must be

    made by the Primary Relationship Contact (PRC) or Authorized Profile Administrator

    (APA).

    Go To: http://www.ibm.com/partnerworld/partnertools/index.html.

    Click on company name beside country enterprise, next page, click on "Marketing

    information".

    There are two drop down boxes. Select "yes" on the box(s) reflecting the audiences with

    which you want to share your profile information.

    Select "save" and allow 24 hours for replication.

    Worldwide solutions from

    IBM Business Partners

    Return

  • MSP Marketing Launch Pad:MSP Marketing Launch Pad:MSP Marketing Launch Pad:MSP Marketing Launch Pad:

    Promote your IBM relationship and expertise with the IBM MSP Achievement Mark. This

    managed services mark signifies that the MSP:

    Utilizes technology and software from IBM in delivering the service

    Meets the standards of operational, customer service and support

    Achieved skills and training using IBM technology

    Promote your service thru IBM by being a part of the MSP Showcase

    This achievement Mark is available to MSPs who have a BPA with a MSA or is an

    Advanced Member in PartnerWorld and have met the criteria.

    MSP

    IBM Logo

    Click icon to access process

    Return

  • MSP IBM Logo process in PW

  • Process to register as MSP in PartnerWorld

    Connect to join Partnerworld

    Request your IBM ID (you can select your local language in above toolbar)

    Once your registration is activated, you will use your IBM ID and password

    to connect to the PartnerWorld website

    Log on to www.ibm.com/partnerworld, sign in with IBM ID/Password.

    On the right navigational bar, click "update your profile".

    In the middle of the page, click on "update your company's profile".

    Middle of page, under "Select your Profile", click your company name next

    to Worldwide Enterprise.

    Click on your Country Enterprise ID.

    Scroll down to look the Option for "General Information.

    On the middle of the page, look for "Business Models".

    Select from the drop down menu "MSP or Managed Service Provider"

    option.

    Click "Save.

    You will receive a confirmation number. This means that the information

    has been saved. Please wait approx.