IBM Partner Program for MSP - ibm.com
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IBM Partner Program for MSP
New MSP Initiative Partner World
2
Member Advanced Premier
Benefits
Co-Marketing
Center*
MSP BP Locator
Marketing and
Sales enablement*
Access to training,
education and
roadmaps
MSP Center of
Excellence
MSP Virtual
Briefing Center
Co-Marketing
Center*
Joint Marketing
Svs *
IBM BP Emblem
Training
Access to Demo
equipment
Loaner Program
MSP BP Locator
MSP Achievement
Mark
MSP Center of
Excellence
MSP Virtual
Briefing Center
Co-Marketing
Center*
Joint Marketing
Svs *
IBMBP Emblem
Training
Access to Demo
equipment
Loaner Program
MSP BP Locator
MSP Achievement
Mark
MSP Center of
Excellence
MSP Virtual
Briefing Center
An assigned IBM
relationship
executives
MSP Member level Benefits
* *MSP eligible for benefits based on meeting requirements
10 pts 30 pts
Existing BP
1. Update Profile
2. Declare your firm as an MSP
New MSP
1. Join PW
2. Declare your firm as an MSP
Update Profile
Services
Revenue
References
Services
Revenue
References
1. Advanced Level
2. Completed VBPS
3. Completed Client Reference
Grow your skills and expertiseAdvanced Level- 10pts
Verify Business Partner Service-max 8 pts
Customer reference- 1 pt
Skills- 1-3 pts
Revenue - Yes
MSP Marketing Launch Pad:MSP Marketing Launch Pad:MSP Marketing Launch Pad:MSP Marketing Launch Pad: A comprehensive set of services to help MSPs build their brand and generate demand
Finding new customers
is critical for MSPs and
yet, many find they
don't have the time or
in-house marketing
capability to effectively
reach new audiences.
IBM is now offering a
full set of marketing
services to MSPs to
help them
build their brand
generate demand
develop their social media skills
and more7.
here
here
here
here
here
here
here
here
MSP Marketing Launch Pad:MSP Marketing Launch Pad:MSP Marketing Launch Pad:MSP Marketing Launch Pad:
IBMs MSP concierge service offers you a single point of contact to
answer your questions related to the MSP program. Access via Live
Chat for MSPs on the PartnerWorld/MSP pages.
Available to all MSPs who are a member of PartnerWorld
MSP
Concierge
Return
MSP Marketing Launch Pad:MSP Marketing Launch Pad:MSP Marketing Launch Pad:MSP Marketing Launch Pad: MarketingPlans
Development
Many MSPs have expressed the need for assistance in development of marketing
plans. IBM has a great deal of know-how in this area and also partners with Marketing
Services Vendors (MSVs) who can help you build a marketing plan, including how to:
Articulate your value prop to end clients
Hone your target audience
Plan a tactical mix that will deliver results
Further develop your brand in the marketplace.
MSPs should discuss with local BDEs/marketing teams to determine eligibility for
marketing planning services.
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MSP Marketing Launch Pad:MSP Marketing Launch Pad:MSP Marketing Launch Pad:MSP Marketing Launch Pad: Marketingassets and
funding
Co-marketing funding is available to eligible Business Partners. When planning demand
generation activities, consider leveraging the sizable library of co-marketing assets we have
already built. For direct access to campaign materials, visit:
IBMs MIdMarket Asset Gallery- Peruse available IBM assets for BPs across a vast
number of topics
Co-Marketing Center- Use ready to execute campaign materials that can be easily customized
Available to MSPs who meet MidMarket (or other eg RGF, SWG) co-marketing program
eligibility criteria.
Asset Gallery
Co-marketing Centre
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MSP Marketing Launch Pad:MSP Marketing Launch Pad:MSP Marketing Launch Pad:MSP Marketing Launch Pad: MarketingExecution
Services
If youre looking for marketing execution assistance, we recommend our MSV agency
partners who specialize in working with Business Partners, TSL Marketing or OnChannel
(depending on your country). Their services span the entire marketing spectrum including
strategy & planning, data lists, execution/demand generation as well as lead nurturing.
These agencies can use templated campaigns or design custom campaigns with you to drive
new leads. Execution expertise is provided in telemarketing, events and digital marketing.
Return
MSP Marketing Launch Pad:MSP Marketing Launch Pad:MSP Marketing Launch Pad:MSP Marketing Launch Pad:
Tap into IBM Market Insights for access to critical marketplace reports on strategic
business topics including customer buying behaviors, industry trends, competitive
positioning and leading edge technologies and solutions. When planning marketing
execution with MSVs, leverage propensity to buy models to target prospects who have
the highest propensity to invest in solutions and services across key market opportunity
areas (e.g., Business Analytics, Security).
IBM Market Insights is available to Advanced and Premier MSPs who are a member of
PartnerWorld.
Analytics
and Insight
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MSP Marketing Launch Pad:MSP Marketing Launch Pad:MSP Marketing Launch Pad:MSP Marketing Launch Pad:
We provide a step-by-step
approach for using social
media tactics to help
increase the reach and
influence of your brand
online. With 85% of IT
decisions starting with
Google Search, and the
rapid expansion of social
media, it's critical for MSPs
to establish your social
presence and leverage
digital medium to
reach new prospects. Self Paced Social Media
guide available to all
MSPs
Social Media Boot Camp
is offered at no charge
(upon availability)
IBM Hosted Social Media
Boot Camps offered to
Advanced and Premiere
MSPs
Social Media
Marketing
Education
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MSP Marketing Launch Pad:MSP Marketing Launch Pad:MSP Marketing Launch Pad:MSP Marketing Launch Pad:
Promote your Company/Solution thru IBM by adding your company
name and solution to IBM's repository of Business Partner
solutions . Potential clients and other BPs can find you when
searching for service providers.
BP
Locator
Q. How to assure my company is properly represented in Business Partner Locator?
A. The IBM Business Partner Locator draws information from your company profile in the
PartnerWorld Profiling System (PPS). Companies can only be viewed if they have
specified sharing preferences (in their PartnerWorld profile) allowing them to be searched
by Customers and Business Partners alike. Company profile updates, if needed, must be
made by the Primary Relationship Contact (PRC) or Authorized Profile Administrator
(APA).
Go To: http://www.ibm.com/partnerworld/partnertools/index.html.
Click on company name beside country enterprise, next page, click on "Marketing
information".
There are two drop down boxes. Select "yes" on the box(s) reflecting the audiences with
which you want to share your profile information.
Select "save" and allow 24 hours for replication.
Worldwide solutions from
IBM Business Partners
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MSP Marketing Launch Pad:MSP Marketing Launch Pad:MSP Marketing Launch Pad:MSP Marketing Launch Pad:
Promote your IBM relationship and expertise with the IBM MSP Achievement Mark. This
managed services mark signifies that the MSP:
Utilizes technology and software from IBM in delivering the service
Meets the standards of operational, customer service and support
Achieved skills and training using IBM technology
Promote your service thru IBM by being a part of the MSP Showcase
This achievement Mark is available to MSPs who have a BPA with a MSA or is an
Advanced Member in PartnerWorld and have met the criteria.
MSP
IBM Logo
Click icon to access process
Return
MSP IBM Logo process in PW
Process to register as MSP in PartnerWorld
Connect to join Partnerworld
Request your IBM ID (you can select your local language in above toolbar)
Once your registration is activated, you will use your IBM ID and password
to connect to the PartnerWorld website
Log on to www.ibm.com/partnerworld, sign in with IBM ID/Password.
On the right navigational bar, click "update your profile".
In the middle of the page, click on "update your company's profile".
Middle of page, under "Select your Profile", click your company name next
to Worldwide Enterprise.
Click on your Country Enterprise ID.
Scroll down to look the Option for "General Information.
On the middle of the page, look for "Business Models".
Select from the drop down menu "MSP or Managed Service Provider"
option.
Click "Save.
You will receive a confirmation number. This means that the information
has been saved. Please wait approx.
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