© 2011 IBM Corporation Business Partner Organisation 1 PartnerWorld Jesper Slot Rohr Marketing...

1 © 2011 IBM Corporation

Business Partner Organisation

PartnerWorld

Jesper Slot RohrMarketing [email protected]+45 2880 4284

IBM Business Partner Organisation, Nordic

[short edition]



AGENDA

What is PartnerWorld ? Know Your IBM

Business Partner Locator

WebSyndication

Business Partner Communication



www.ibm.com/partnerworld/wps/servlet/ContentHandler/pw_com_mkt_mrt_bp_marks



PartnerWorld Level

Demonstration of significant achievements Delivers 3 unique exclusive benefits Requires 30 point attainment

Recognition for achievement Delivers 15 unique enhanced benefits Requires 10 point attainment

Introduction to the IBM portfolio Simple to join, no fee required 50 benefits across 5 categories: Marketing, Selling, Technical, Training, and Collaboration Authorization required for resale of some products

PREMIER

ADVANCED

MEMBER

Specialties Specialized skills Unique benefits



High Value Benefits announced in May 2010

Assigned relationship executive (Premier members)

Senior IBM leader assigned to each Premier Business Partner who opts in

IBM advocate to build a stronger business relationship

IBM Market Insights (Advanced and Premier members)

Access to Market Insight reports on strategic business topics

Examples include: Customer buying behaviors, industry insights, technology and solution trends

Enhanced PartnerWorld Contact Services (All members) Expanded support with membership, marketing, selling, training, technical support and collaboration topics

By telephone, live chat, and email in local language



www.ibm.com/partnerworld (no IBM ID and password required) Available in English, French, German, Italian, Russian, Spanish and Turkish

PartnerWorld Web site – public version


Business Partner OrganisationPartnerWorld Web site – entitled version

IBM ID and password required (if you need an IBM ID please apply at www.ibm.com/account/profile and ask your profile administrator to add it to your company profile in PPS) Available in Danish, English, Finnish, French, German, Italian, Norwegian, Russian, Spanish, Swedish and Turkish



Web Syndication

Leverage selected IBM Web content on your website at no cost to you Lead capture capabilities for greater sales opportunities Brand showcases feature valuable brand assets to capture more prospects with a

new Dashboard feature to manage response! Simple steps performed by your Webmaster or Marketing lead No ongoing maintenance required



https://www-304.ibm.com/partnerworld/wps/bplocator/search.jsp



www.ibm.com/PartnerWorldwww.ibm.com/PartnerWorld/KnowYourIBM

JOIN THE IT INDUSTRY’S LEADING REWARD PROGRAM



Two primary rewards-based components:

1. Learn & Earn: Successfully complete education modules

2. Sell & Earn: Close sales to end-user customers and report into KYI

KYI is an online interactive sales enablement program that is designed to foster IBM presence and brand loyalty

KYI is targeted to Reps from all IBM Business partners

Distributors can take part in the Education rewards

Know Your IBM



Know Your IBM – the Introduction Page



Know Your IBM – the Learn Page



Know Your IBM – the Sale Page

Invoice Number fromBP to Client



Know Your IBM – the Reward Page



Know Your IBM Web Site – the Reward Page



www.KYIRewards.net

Simple steps to start today

1. Register at IBM PartnerWorldwww.ibm.com/PartnerWorld

2. Log in to Know Your IBMwww.ibm.com/PartnerWorld/KnowYourIBM

3. Start earning rewards

Learning Modules (Min. 4 different) Sales Claims



Business Partner Communicationwww.ibm.com/PartnerWorld Local PW websites

– BPO leader

– Activities

– News

– Important links like Tools

– Events

Communication NewsFlash– WW content + Local imput for Newsletters

– Add Hoc, Bi-Weekly and Monthly

– Data: PPS



PartnerWorld Contact Service

Local Online Support for Business PartnersDanmark: 4523 3277Mandag-Fredag kl. 8.00 – [email protected]



Tak for opmærksomheden



1Q

2Q

3Q

4Q

Denmark Sweden Norway Finland

2011 Key Business Partner Enablement Activities - Nordics

Including Test Certifications Including Voucher Funding



Business Partner University– Targeting 130 x Selected BP’s cross Nordic– Brands: System x, Storage, MTS and Techline– Running both 1Q + 3Q– 2 day’s training incl. Hand-on from STG truck– Test certification with Proctor from IBM Training– Website for registration, presentations ect.

www.businesspartneruniversity.com

http://www.youtube.com/watch?v=tecR6mm8zWE

Storwize Technical Training– Targeting 48 x Selected BP Cross Nordic– Local normination for T2’s– Mission: To Increase numbers of Pre-Sales for

Storrwize V7000 (and Certicied)– Teaming with Arrows as Training Partner– Develop 2-days Course with IBM Training– Spend Mid-Marked Benefit Pack for funding

Key Activities

© 2011 IBM Corporation Business Partner Organisation 1 PartnerWorld Jesper Slot Rohr Marketing...

Documents

Transcript of © 2011 IBM Corporation Business Partner Organisation 1 PartnerWorld Jesper Slot Rohr Marketing...