MARKETING MANAGEMENT 14 th edition 15 Designing and Managing Integrated Marketing Channels KotlerKeller.
Chapter Objectives Marketing Channels and Supply Chain Management CHAPTER 13 1 2 4 7 8 Describe the types of marketing channels and the roles they play.
Chapter 12 Distribution Channels and Logistics Management.
Copyright © 2010 by Nelson Education Ltd. Chapter 12 Marketing Channels and Supply Chain Management.
1 1 INTRODUCTION TO MARKETING MANAGEMENT Dr. Franck VIGNERON CSUN – College of Business & Economics Review for Quiz 3 Chapters 12, 13 14,15, part of 16.
10-1 ROAD MAP: Previewing the Concepts Explain why companies use distribution channels and discuss the functions these channels perform. Explain why companies.
Ch 8/9 Objectives Recognize the importance of marketing channels and distribution Understand marketing channels in terms of creating time, place, and possession.
1 Chapter 11 Marketing Channels and Supply Chain Management.
1 INTRODUCTION TO MARKETING MANAGEMENT Dr. Franck VIGNERON CSUN – College of Business & Economics Dr. Franck VIGNERON CSUN – College of Business & Economics.
LEGAL SYSTEM
Marketing Channels and Supply Chain Management
UNIT F MANAGEMENT OF DISTRIBUTION, PROMOTION, AND SELLING 10.01 Classify channel member relationships.
