Managerial Service Research Managerial Foundations and Research Topics –Mary Jo Bitner, ASU Crafting and Executing Successful Research Partnerships –Stephen.
introduction to service marketing 1.pptx
Marketing Services
1-2 A Note on the PowerPoint Slides... These PowerPoint slides contain selected exhibits, figures, and tables from the chapters as well as objectives.
1-2 Introduction to Services What are services? Why services marketing? Service and Technology Characteristics of Services Compared to Goods
