The Creative Side Of Advertising
© 2012 OLIVER WYMAN FINANCIAL SERVICES Zilvinas Bareisis Senior Analyst, Banking Celent Banking Event, Boston 25 January 2012 Preserving Merchant Relationships.
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Chap05 The Communication Process
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Geba2010 - prezentare Valentin Mazareanu
17-1 Chapter Questions What is the role of marketing communications? How do marketing communications work? What are the major steps in developing effective.
10-1 MARKETING MANAGEMENT Managing Mass Communications.
16-1 Managing Mass Communications Chapter Questions How should the budget be set? What are appropriate advertising goals? How should advertisements be.
Primary objective: ◦ Behavior change Behavioral objective ◦ Something you want the audience to DO ◦ Clear ◦ “Do-able” ◦ Obvious (to TA)
The Transformation Journey Bladen in De Balie , Amsterdam, 17 juni , Henk Scheenstra, COO Sanoma
