Product and Brand Management; A Concise Note on everything about Product and Brand Management
Product Decisions
Chapter 9Copyright ©2009 Cengage Learning Inc. All rights reserved 1 MKTG Designed by Amy McGuire, B-books, Ltd. Prepared by Deborah Baker, Texas Christian.
Marketing Product. Overview l Definition of product vs. service l The importance of branding and packaging l Consumer and industrial products l Product.
1 P r o d u c t Mix. 2 Anything that is offered to the market for attention, acquisition, use or consumption that satisfies a want or a need Product is.....
PRODUCT & BRAND. Objectives: Define the term product. Concept of Services Define the terms: levels of product, product line, and product mix. Concept.
11 Product Concepts. Copyright © Houghton Mifflin Company. All rights reserved.11 | 2 Agenda What Is a Product? Product Line and Product Mix Product Life.
Product Strategy. What is a Product? Anything that can be offered to a market for attention, acquisition, use or consumption. Satisfies a want or a need.
1 chapter Learning Objectives 9 9 1.Define the term product. 2. Classify consumer products. 3. Define the terms product item, product line, and product.
1 Types of Consumer Products Unsought Products Unsought Products Specialty Products Specialty Products Shopping Products Shopping Products Convenience.
Product, PLC and Services Chapters 9-11(sections).
(Ch.11)Product Line And Product Mix Main concepts: - Product Item: specific version of product among organization's products - Product Line: closely related.