WORKSHOP 2: MARKETING & EXECUTION SALES Workshop Leaders: Connie Chang & Anny Chih.
SOCIAL SEGMENTATION The Next Chapter in Influencer Marketing Jason Metz Brand Influencers Co-Founder, CEO [email protected] .
The Consumer Market Who do marketers target, and why? Reminder: Unit 1 Test will be on Friday (Feb 28)
Unit1
Unit 01 - LO2
Review – Fall 2013 True/False In business, a marketing concept will list information such as ethnic background, age, income & geographic location.
Recap What are the five categories of Blumler and Katz’s Uses and Gratification theory? Cognitive needs Affective needs Personal Integrative needs Social.
SEM1 3.01 A - Market Planning PE – Select target market appropriate for product/business to obtain the best return on marketing investment PI – Describe.
Game Development Essentials An Introduction. Chapter 2 Player Elements who plays and why?
1 Segmentation & Path To Purchase 12.10.2014. 2 60 Million # of households considering buying a new grill.
