Review – Fall 2013 True/False In business, a marketing concept will list information such as...
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![Page 1: Review – Fall 2013 True/False In business, a marketing concept will list information such as ethnic background, age, income & geographic location.](https://reader030.fdocuments.in/reader030/viewer/2022012922/56649cb75503460f9497cadd/html5/thumbnails/1.jpg)
Review – Fall 2013
• True/False• In business, a marketing concept will list
information such as ethnic background, age, income & geographic location.
![Page 2: Review – Fall 2013 True/False In business, a marketing concept will list information such as ethnic background, age, income & geographic location.](https://reader030.fdocuments.in/reader030/viewer/2022012922/56649cb75503460f9497cadd/html5/thumbnails/2.jpg)
False
![Page 3: Review – Fall 2013 True/False In business, a marketing concept will list information such as ethnic background, age, income & geographic location.](https://reader030.fdocuments.in/reader030/viewer/2022012922/56649cb75503460f9497cadd/html5/thumbnails/3.jpg)
True/False
• People who share similar needs and wants and who can purchase your products are called a market.
![Page 4: Review – Fall 2013 True/False In business, a marketing concept will list information such as ethnic background, age, income & geographic location.](https://reader030.fdocuments.in/reader030/viewer/2022012922/56649cb75503460f9497cadd/html5/thumbnails/4.jpg)
• True
![Page 5: Review – Fall 2013 True/False In business, a marketing concept will list information such as ethnic background, age, income & geographic location.](https://reader030.fdocuments.in/reader030/viewer/2022012922/56649cb75503460f9497cadd/html5/thumbnails/5.jpg)
• Understanding ethnic backgrounds and household income is part of market segmentation.
![Page 6: Review – Fall 2013 True/False In business, a marketing concept will list information such as ethnic background, age, income & geographic location.](https://reader030.fdocuments.in/reader030/viewer/2022012922/56649cb75503460f9497cadd/html5/thumbnails/6.jpg)
• True
![Page 7: Review – Fall 2013 True/False In business, a marketing concept will list information such as ethnic background, age, income & geographic location.](https://reader030.fdocuments.in/reader030/viewer/2022012922/56649cb75503460f9497cadd/html5/thumbnails/7.jpg)
• Buy one – get one – example of distribution
![Page 8: Review – Fall 2013 True/False In business, a marketing concept will list information such as ethnic background, age, income & geographic location.](https://reader030.fdocuments.in/reader030/viewer/2022012922/56649cb75503460f9497cadd/html5/thumbnails/8.jpg)
False
![Page 9: Review – Fall 2013 True/False In business, a marketing concept will list information such as ethnic background, age, income & geographic location.](https://reader030.fdocuments.in/reader030/viewer/2022012922/56649cb75503460f9497cadd/html5/thumbnails/9.jpg)
Miniature Golf provides ?
![Page 10: Review – Fall 2013 True/False In business, a marketing concept will list information such as ethnic background, age, income & geographic location.](https://reader030.fdocuments.in/reader030/viewer/2022012922/56649cb75503460f9497cadd/html5/thumbnails/10.jpg)
• service
![Page 11: Review – Fall 2013 True/False In business, a marketing concept will list information such as ethnic background, age, income & geographic location.](https://reader030.fdocuments.in/reader030/viewer/2022012922/56649cb75503460f9497cadd/html5/thumbnails/11.jpg)
• Which economic utility increased when fast food restaurants began accepting credit cards?
![Page 12: Review – Fall 2013 True/False In business, a marketing concept will list information such as ethnic background, age, income & geographic location.](https://reader030.fdocuments.in/reader030/viewer/2022012922/56649cb75503460f9497cadd/html5/thumbnails/12.jpg)
• possession utility
![Page 13: Review – Fall 2013 True/False In business, a marketing concept will list information such as ethnic background, age, income & geographic location.](https://reader030.fdocuments.in/reader030/viewer/2022012922/56649cb75503460f9497cadd/html5/thumbnails/13.jpg)
• Which of the utilities is not directly related to marketing?
![Page 14: Review – Fall 2013 True/False In business, a marketing concept will list information such as ethnic background, age, income & geographic location.](https://reader030.fdocuments.in/reader030/viewer/2022012922/56649cb75503460f9497cadd/html5/thumbnails/14.jpg)
• Form
![Page 15: Review – Fall 2013 True/False In business, a marketing concept will list information such as ethnic background, age, income & geographic location.](https://reader030.fdocuments.in/reader030/viewer/2022012922/56649cb75503460f9497cadd/html5/thumbnails/15.jpg)
• Which of the following purchases would most likely be made with discretionary income?
• a. fruits and vegetables c. underwear and socks
• b. magazine d. a three- subscriptions bedroom house
![Page 16: Review – Fall 2013 True/False In business, a marketing concept will list information such as ethnic background, age, income & geographic location.](https://reader030.fdocuments.in/reader030/viewer/2022012922/56649cb75503460f9497cadd/html5/thumbnails/16.jpg)
• magazine subscriptions
![Page 17: Review – Fall 2013 True/False In business, a marketing concept will list information such as ethnic background, age, income & geographic location.](https://reader030.fdocuments.in/reader030/viewer/2022012922/56649cb75503460f9497cadd/html5/thumbnails/17.jpg)
• Informing, persuading, or reminding potential customers about a product or service is called ____________________.
![Page 18: Review – Fall 2013 True/False In business, a marketing concept will list information such as ethnic background, age, income & geographic location.](https://reader030.fdocuments.in/reader030/viewer/2022012922/56649cb75503460f9497cadd/html5/thumbnails/18.jpg)
• promotion
![Page 19: Review – Fall 2013 True/False In business, a marketing concept will list information such as ethnic background, age, income & geographic location.](https://reader030.fdocuments.in/reader030/viewer/2022012922/56649cb75503460f9497cadd/html5/thumbnails/19.jpg)
• Retailers offer their customers installment or layaway plans in order to increase the ____________________ utility of their products.
![Page 20: Review – Fall 2013 True/False In business, a marketing concept will list information such as ethnic background, age, income & geographic location.](https://reader030.fdocuments.in/reader030/viewer/2022012922/56649cb75503460f9497cadd/html5/thumbnails/20.jpg)
• possession
![Page 21: Review – Fall 2013 True/False In business, a marketing concept will list information such as ethnic background, age, income & geographic location.](https://reader030.fdocuments.in/reader030/viewer/2022012922/56649cb75503460f9497cadd/html5/thumbnails/21.jpg)
• The employees of a home improvement warehouse are expert craftspeople who enjoy giving their customers advice about do-it-yourself projects. The employees' advice increases the ____________________ utility of their goods.
![Page 22: Review – Fall 2013 True/False In business, a marketing concept will list information such as ethnic background, age, income & geographic location.](https://reader030.fdocuments.in/reader030/viewer/2022012922/56649cb75503460f9497cadd/html5/thumbnails/22.jpg)
• information
![Page 23: Review – Fall 2013 True/False In business, a marketing concept will list information such as ethnic background, age, income & geographic location.](https://reader030.fdocuments.in/reader030/viewer/2022012922/56649cb75503460f9497cadd/html5/thumbnails/23.jpg)
• After conducting market research, Whole Breads Inc. decides to introduce a new low carb muffin to increase their sales. What basic marketing strategy applies? ____________________
![Page 24: Review – Fall 2013 True/False In business, a marketing concept will list information such as ethnic background, age, income & geographic location.](https://reader030.fdocuments.in/reader030/viewer/2022012922/56649cb75503460f9497cadd/html5/thumbnails/24.jpg)
• product planning
![Page 25: Review – Fall 2013 True/False In business, a marketing concept will list information such as ethnic background, age, income & geographic location.](https://reader030.fdocuments.in/reader030/viewer/2022012922/56649cb75503460f9497cadd/html5/thumbnails/25.jpg)
• When demand and production for a product increases in the world of Marketing, what usually decreases? ____________
![Page 26: Review – Fall 2013 True/False In business, a marketing concept will list information such as ethnic background, age, income & geographic location.](https://reader030.fdocuments.in/reader030/viewer/2022012922/56649cb75503460f9497cadd/html5/thumbnails/26.jpg)
• prices
![Page 27: Review – Fall 2013 True/False In business, a marketing concept will list information such as ethnic background, age, income & geographic location.](https://reader030.fdocuments.in/reader030/viewer/2022012922/56649cb75503460f9497cadd/html5/thumbnails/27.jpg)
• A combination of geographic, demographic and psychographic data about a group of people can be used to create a customer ____________________.
![Page 28: Review – Fall 2013 True/False In business, a marketing concept will list information such as ethnic background, age, income & geographic location.](https://reader030.fdocuments.in/reader030/viewer/2022012922/56649cb75503460f9497cadd/html5/thumbnails/28.jpg)
• profile
![Page 29: Review – Fall 2013 True/False In business, a marketing concept will list information such as ethnic background, age, income & geographic location.](https://reader030.fdocuments.in/reader030/viewer/2022012922/56649cb75503460f9497cadd/html5/thumbnails/29.jpg)
• Information about the values and attitudes that shape consumers' lifestyles is called ____________________.
•
![Page 30: Review – Fall 2013 True/False In business, a marketing concept will list information such as ethnic background, age, income & geographic location.](https://reader030.fdocuments.in/reader030/viewer/2022012922/56649cb75503460f9497cadd/html5/thumbnails/30.jpg)
• psychographics
![Page 31: Review – Fall 2013 True/False In business, a marketing concept will list information such as ethnic background, age, income & geographic location.](https://reader030.fdocuments.in/reader030/viewer/2022012922/56649cb75503460f9497cadd/html5/thumbnails/31.jpg)
• Expectations that reflect a marketing plans objectives is called a(n) _________________________.
![Page 32: Review – Fall 2013 True/False In business, a marketing concept will list information such as ethnic background, age, income & geographic location.](https://reader030.fdocuments.in/reader030/viewer/2022012922/56649cb75503460f9497cadd/html5/thumbnails/32.jpg)
• performance standard
![Page 33: Review – Fall 2013 True/False In business, a marketing concept will list information such as ethnic background, age, income & geographic location.](https://reader030.fdocuments.in/reader030/viewer/2022012922/56649cb75503460f9497cadd/html5/thumbnails/33.jpg)
• Political, economic, socio-cultural and technological are four areas that make up the _________________________.
![Page 34: Review – Fall 2013 True/False In business, a marketing concept will list information such as ethnic background, age, income & geographic location.](https://reader030.fdocuments.in/reader030/viewer/2022012922/56649cb75503460f9497cadd/html5/thumbnails/34.jpg)
• environmental scan
![Page 35: Review – Fall 2013 True/False In business, a marketing concept will list information such as ethnic background, age, income & geographic location.](https://reader030.fdocuments.in/reader030/viewer/2022012922/56649cb75503460f9497cadd/html5/thumbnails/35.jpg)
• The current state of the ____________________ is of interest to all businesses because it will shape both business costs and consumer spending.
![Page 36: Review – Fall 2013 True/False In business, a marketing concept will list information such as ethnic background, age, income & geographic location.](https://reader030.fdocuments.in/reader030/viewer/2022012922/56649cb75503460f9497cadd/html5/thumbnails/36.jpg)
• economy
![Page 37: Review – Fall 2013 True/False In business, a marketing concept will list information such as ethnic background, age, income & geographic location.](https://reader030.fdocuments.in/reader030/viewer/2022012922/56649cb75503460f9497cadd/html5/thumbnails/37.jpg)
• Businesses that buy products for use in their operations
![Page 38: Review – Fall 2013 True/False In business, a marketing concept will list information such as ethnic background, age, income & geographic location.](https://reader030.fdocuments.in/reader030/viewer/2022012922/56649cb75503460f9497cadd/html5/thumbnails/38.jpg)
• industrial market
![Page 39: Review – Fall 2013 True/False In business, a marketing concept will list information such as ethnic background, age, income & geographic location.](https://reader030.fdocuments.in/reader030/viewer/2022012922/56649cb75503460f9497cadd/html5/thumbnails/39.jpg)
• Deciding how much to charge for goods and services
![Page 40: Review – Fall 2013 True/False In business, a marketing concept will list information such as ethnic background, age, income & geographic location.](https://reader030.fdocuments.in/reader030/viewer/2022012922/56649cb75503460f9497cadd/html5/thumbnails/40.jpg)
• pricing
![Page 41: Review – Fall 2013 True/False In business, a marketing concept will list information such as ethnic background, age, income & geographic location.](https://reader030.fdocuments.in/reader030/viewer/2022012922/56649cb75503460f9497cadd/html5/thumbnails/41.jpg)
• Percentage of total sales generated by competing companies
![Page 42: Review – Fall 2013 True/False In business, a marketing concept will list information such as ethnic background, age, income & geographic location.](https://reader030.fdocuments.in/reader030/viewer/2022012922/56649cb75503460f9497cadd/html5/thumbnails/42.jpg)
• market share
![Page 43: Review – Fall 2013 True/False In business, a marketing concept will list information such as ethnic background, age, income & geographic location.](https://reader030.fdocuments.in/reader030/viewer/2022012922/56649cb75503460f9497cadd/html5/thumbnails/43.jpg)
• Providing customers with goods and services they want
![Page 44: Review – Fall 2013 True/False In business, a marketing concept will list information such as ethnic background, age, income & geographic location.](https://reader030.fdocuments.in/reader030/viewer/2022012922/56649cb75503460f9497cadd/html5/thumbnails/44.jpg)
• selling
![Page 45: Review – Fall 2013 True/False In business, a marketing concept will list information such as ethnic background, age, income & geographic location.](https://reader030.fdocuments.in/reader030/viewer/2022012922/56649cb75503460f9497cadd/html5/thumbnails/45.jpg)
• The added value of a product in economic terms
![Page 46: Review – Fall 2013 True/False In business, a marketing concept will list information such as ethnic background, age, income & geographic location.](https://reader030.fdocuments.in/reader030/viewer/2022012922/56649cb75503460f9497cadd/html5/thumbnails/46.jpg)
• utility
![Page 47: Review – Fall 2013 True/False In business, a marketing concept will list information such as ethnic background, age, income & geographic location.](https://reader030.fdocuments.in/reader030/viewer/2022012922/56649cb75503460f9497cadd/html5/thumbnails/47.jpg)
• Deciding how goods get into customers hands
![Page 48: Review – Fall 2013 True/False In business, a marketing concept will list information such as ethnic background, age, income & geographic location.](https://reader030.fdocuments.in/reader030/viewer/2022012922/56649cb75503460f9497cadd/html5/thumbnails/48.jpg)
• channel management
![Page 49: Review – Fall 2013 True/False In business, a marketing concept will list information such as ethnic background, age, income & geographic location.](https://reader030.fdocuments.in/reader030/viewer/2022012922/56649cb75503460f9497cadd/html5/thumbnails/49.jpg)
• Obtaining, developing, or improving a product
![Page 50: Review – Fall 2013 True/False In business, a marketing concept will list information such as ethnic background, age, income & geographic location.](https://reader030.fdocuments.in/reader030/viewer/2022012922/56649cb75503460f9497cadd/html5/thumbnails/50.jpg)
• product/service management
![Page 51: Review – Fall 2013 True/False In business, a marketing concept will list information such as ethnic background, age, income & geographic location.](https://reader030.fdocuments.in/reader030/viewer/2022012922/56649cb75503460f9497cadd/html5/thumbnails/51.jpg)
• Product, price, place, promotion
![Page 52: Review – Fall 2013 True/False In business, a marketing concept will list information such as ethnic background, age, income & geographic location.](https://reader030.fdocuments.in/reader030/viewer/2022012922/56649cb75503460f9497cadd/html5/thumbnails/52.jpg)
• marketing mix
![Page 53: Review – Fall 2013 True/False In business, a marketing concept will list information such as ethnic background, age, income & geographic location.](https://reader030.fdocuments.in/reader030/viewer/2022012922/56649cb75503460f9497cadd/html5/thumbnails/53.jpg)
• brief overview of entire marketing plan
![Page 54: Review – Fall 2013 True/False In business, a marketing concept will list information such as ethnic background, age, income & geographic location.](https://reader030.fdocuments.in/reader030/viewer/2022012922/56649cb75503460f9497cadd/html5/thumbnails/54.jpg)
• executive summary
![Page 55: Review – Fall 2013 True/False In business, a marketing concept will list information such as ethnic background, age, income & geographic location.](https://reader030.fdocuments.in/reader030/viewer/2022012922/56649cb75503460f9497cadd/html5/thumbnails/55.jpg)
• characteristics such as age, gender, ethnic background, income
![Page 56: Review – Fall 2013 True/False In business, a marketing concept will list information such as ethnic background, age, income & geographic location.](https://reader030.fdocuments.in/reader030/viewer/2022012922/56649cb75503460f9497cadd/html5/thumbnails/56.jpg)
• demographics
![Page 57: Review – Fall 2013 True/False In business, a marketing concept will list information such as ethnic background, age, income & geographic location.](https://reader030.fdocuments.in/reader030/viewer/2022012922/56649cb75503460f9497cadd/html5/thumbnails/57.jpg)
• a combination of four strategies used to market a product
![Page 58: Review – Fall 2013 True/False In business, a marketing concept will list information such as ethnic background, age, income & geographic location.](https://reader030.fdocuments.in/reader030/viewer/2022012922/56649cb75503460f9497cadd/html5/thumbnails/58.jpg)
• marketing mix
![Page 59: Review – Fall 2013 True/False In business, a marketing concept will list information such as ethnic background, age, income & geographic location.](https://reader030.fdocuments.in/reader030/viewer/2022012922/56649cb75503460f9497cadd/html5/thumbnails/59.jpg)
• separating large groups into smaller groups based on characteristics
![Page 60: Review – Fall 2013 True/False In business, a marketing concept will list information such as ethnic background, age, income & geographic location.](https://reader030.fdocuments.in/reader030/viewer/2022012922/56649cb75503460f9497cadd/html5/thumbnails/60.jpg)
• market segmentation
![Page 61: Review – Fall 2013 True/False In business, a marketing concept will list information such as ethnic background, age, income & geographic location.](https://reader030.fdocuments.in/reader030/viewer/2022012922/56649cb75503460f9497cadd/html5/thumbnails/61.jpg)
• information about where people live
![Page 62: Review – Fall 2013 True/False In business, a marketing concept will list information such as ethnic background, age, income & geographic location.](https://reader030.fdocuments.in/reader030/viewer/2022012922/56649cb75503460f9497cadd/html5/thumbnails/62.jpg)
• geographics
![Page 63: Review – Fall 2013 True/False In business, a marketing concept will list information such as ethnic background, age, income & geographic location.](https://reader030.fdocuments.in/reader030/viewer/2022012922/56649cb75503460f9497cadd/html5/thumbnails/63.jpg)
• product information gathered from Internet use
![Page 64: Review – Fall 2013 True/False In business, a marketing concept will list information such as ethnic background, age, income & geographic location.](https://reader030.fdocuments.in/reader030/viewer/2022012922/56649cb75503460f9497cadd/html5/thumbnails/64.jpg)
• Research
![Page 65: Review – Fall 2013 True/False In business, a marketing concept will list information such as ethnic background, age, income & geographic location.](https://reader030.fdocuments.in/reader030/viewer/2022012922/56649cb75503460f9497cadd/html5/thumbnails/65.jpg)
• putting a market plan into action and managing it
![Page 66: Review – Fall 2013 True/False In business, a marketing concept will list information such as ethnic background, age, income & geographic location.](https://reader030.fdocuments.in/reader030/viewer/2022012922/56649cb75503460f9497cadd/html5/thumbnails/66.jpg)
• implementation
![Page 67: Review – Fall 2013 True/False In business, a marketing concept will list information such as ethnic background, age, income & geographic location.](https://reader030.fdocuments.in/reader030/viewer/2022012922/56649cb75503460f9497cadd/html5/thumbnails/67.jpg)
• money left after taking out taxes
![Page 68: Review – Fall 2013 True/False In business, a marketing concept will list information such as ethnic background, age, income & geographic location.](https://reader030.fdocuments.in/reader030/viewer/2022012922/56649cb75503460f9497cadd/html5/thumbnails/68.jpg)
• disposable income
![Page 69: Review – Fall 2013 True/False In business, a marketing concept will list information such as ethnic background, age, income & geographic location.](https://reader030.fdocuments.in/reader030/viewer/2022012922/56649cb75503460f9497cadd/html5/thumbnails/69.jpg)
• What system involves finding customers and keeping them satisfied?
![Page 70: Review – Fall 2013 True/False In business, a marketing concept will list information such as ethnic background, age, income & geographic location.](https://reader030.fdocuments.in/reader030/viewer/2022012922/56649cb75503460f9497cadd/html5/thumbnails/70.jpg)
• customer relationship management
![Page 71: Review – Fall 2013 True/False In business, a marketing concept will list information such as ethnic background, age, income & geographic location.](https://reader030.fdocuments.in/reader030/viewer/2022012922/56649cb75503460f9497cadd/html5/thumbnails/71.jpg)
• During which step of the sale should you learn what the retail customer is looking for in a good or service?
![Page 72: Review – Fall 2013 True/False In business, a marketing concept will list information such as ethnic background, age, income & geographic location.](https://reader030.fdocuments.in/reader030/viewer/2022012922/56649cb75503460f9497cadd/html5/thumbnails/72.jpg)
• determining needs
![Page 73: Review – Fall 2013 True/False In business, a marketing concept will list information such as ethnic background, age, income & geographic location.](https://reader030.fdocuments.in/reader030/viewer/2022012922/56649cb75503460f9497cadd/html5/thumbnails/73.jpg)
• During a presentation, what is the maximum number of items a salesperson should show a customer at one time?
![Page 74: Review – Fall 2013 True/False In business, a marketing concept will list information such as ethnic background, age, income & geographic location.](https://reader030.fdocuments.in/reader030/viewer/2022012922/56649cb75503460f9497cadd/html5/thumbnails/74.jpg)
• three
![Page 75: Review – Fall 2013 True/False In business, a marketing concept will list information such as ethnic background, age, income & geographic location.](https://reader030.fdocuments.in/reader030/viewer/2022012922/56649cb75503460f9497cadd/html5/thumbnails/75.jpg)
• A customer in a computer store tells the salesperson, “I can’t buy this software program. I don’t understand the directions.” The salesperson’s replies, “Let’s read over the directions together. What is the first direction you find confusing?” What method of handling objections is the salesperson using?
![Page 76: Review – Fall 2013 True/False In business, a marketing concept will list information such as ethnic background, age, income & geographic location.](https://reader030.fdocuments.in/reader030/viewer/2022012922/56649cb75503460f9497cadd/html5/thumbnails/76.jpg)
• question
![Page 77: Review – Fall 2013 True/False In business, a marketing concept will list information such as ethnic background, age, income & geographic location.](https://reader030.fdocuments.in/reader030/viewer/2022012922/56649cb75503460f9497cadd/html5/thumbnails/77.jpg)
• When a customer is having difficulty making a buying decision, what should the salesperson do
![Page 78: Review – Fall 2013 True/False In business, a marketing concept will list information such as ethnic background, age, income & geographic location.](https://reader030.fdocuments.in/reader030/viewer/2022012922/56649cb75503460f9497cadd/html5/thumbnails/78.jpg)
• . stop showing additional merchandise
![Page 79: Review – Fall 2013 True/False In business, a marketing concept will list information such as ethnic background, age, income & geographic location.](https://reader030.fdocuments.in/reader030/viewer/2022012922/56649cb75503460f9497cadd/html5/thumbnails/79.jpg)
• Questions that require more than a “yes” or “no” answer are called ____________________ questions
![Page 80: Review – Fall 2013 True/False In business, a marketing concept will list information such as ethnic background, age, income & geographic location.](https://reader030.fdocuments.in/reader030/viewer/2022012922/56649cb75503460f9497cadd/html5/thumbnails/80.jpg)
• Open-ended
![Page 81: Review – Fall 2013 True/False In business, a marketing concept will list information such as ethnic background, age, income & geographic location.](https://reader030.fdocuments.in/reader030/viewer/2022012922/56649cb75503460f9497cadd/html5/thumbnails/81.jpg)
• Based on the dependability of her last Volkswagen automobile, Selena decided to buy a new one. So she had a(n) ________________ motive for her purchase.
![Page 82: Review – Fall 2013 True/False In business, a marketing concept will list information such as ethnic background, age, income & geographic location.](https://reader030.fdocuments.in/reader030/viewer/2022012922/56649cb75503460f9497cadd/html5/thumbnails/82.jpg)
• Rational
![Page 83: Review – Fall 2013 True/False In business, a marketing concept will list information such as ethnic background, age, income & geographic location.](https://reader030.fdocuments.in/reader030/viewer/2022012922/56649cb75503460f9497cadd/html5/thumbnails/83.jpg)
• A technique that addresses objections by showing the customer how to operate a product is called the ____________________ method.
![Page 84: Review – Fall 2013 True/False In business, a marketing concept will list information such as ethnic background, age, income & geographic location.](https://reader030.fdocuments.in/reader030/viewer/2022012922/56649cb75503460f9497cadd/html5/thumbnails/84.jpg)
• Demonstration
![Page 85: Review – Fall 2013 True/False In business, a marketing concept will list information such as ethnic background, age, income & geographic location.](https://reader030.fdocuments.in/reader030/viewer/2022012922/56649cb75503460f9497cadd/html5/thumbnails/85.jpg)
• help customers make satisfying buying decisions with ongoing relationship
![Page 86: Review – Fall 2013 True/False In business, a marketing concept will list information such as ethnic background, age, income & geographic location.](https://reader030.fdocuments.in/reader030/viewer/2022012922/56649cb75503460f9497cadd/html5/thumbnails/86.jpg)
• selling
![Page 87: Review – Fall 2013 True/False In business, a marketing concept will list information such as ethnic background, age, income & geographic location.](https://reader030.fdocuments.in/reader030/viewer/2022012922/56649cb75503460f9497cadd/html5/thumbnails/87.jpg)
• direct contact between a salesperson and a customer
![Page 88: Review – Fall 2013 True/False In business, a marketing concept will list information such as ethnic background, age, income & geographic location.](https://reader030.fdocuments.in/reader030/viewer/2022012922/56649cb75503460f9497cadd/html5/thumbnails/88.jpg)
• personal selling
![Page 89: Review – Fall 2013 True/False In business, a marketing concept will list information such as ethnic background, age, income & geographic location.](https://reader030.fdocuments.in/reader030/viewer/2022012922/56649cb75503460f9497cadd/html5/thumbnails/89.jpg)
• little or no previous experience with an item
![Page 90: Review – Fall 2013 True/False In business, a marketing concept will list information such as ethnic background, age, income & geographic location.](https://reader030.fdocuments.in/reader030/viewer/2022012922/56649cb75503460f9497cadd/html5/thumbnails/90.jpg)
• extensive decision making
![Page 91: Review – Fall 2013 True/False In business, a marketing concept will list information such as ethnic background, age, income & geographic location.](https://reader030.fdocuments.in/reader030/viewer/2022012922/56649cb75503460f9497cadd/html5/thumbnails/91.jpg)
• sales exchanges between two or more companies
![Page 92: Review – Fall 2013 True/False In business, a marketing concept will list information such as ethnic background, age, income & geographic location.](https://reader030.fdocuments.in/reader030/viewer/2022012922/56649cb75503460f9497cadd/html5/thumbnails/92.jpg)
• organizational selling
![Page 93: Review – Fall 2013 True/False In business, a marketing concept will list information such as ethnic background, age, income & geographic location.](https://reader030.fdocuments.in/reader030/viewer/2022012922/56649cb75503460f9497cadd/html5/thumbnails/93.jpg)
• phone solicitation to make a sale
![Page 94: Review – Fall 2013 True/False In business, a marketing concept will list information such as ethnic background, age, income & geographic location.](https://reader030.fdocuments.in/reader030/viewer/2022012922/56649cb75503460f9497cadd/html5/thumbnails/94.jpg)
• telemarketing
![Page 95: Review – Fall 2013 True/False In business, a marketing concept will list information such as ethnic background, age, income & geographic location.](https://reader030.fdocuments.in/reader030/viewer/2022012922/56649cb75503460f9497cadd/html5/thumbnails/95.jpg)
• companies in touch with customers via Facebook and Twitter
![Page 96: Review – Fall 2013 True/False In business, a marketing concept will list information such as ethnic background, age, income & geographic location.](https://reader030.fdocuments.in/reader030/viewer/2022012922/56649cb75503460f9497cadd/html5/thumbnails/96.jpg)
• social media
![Page 97: Review – Fall 2013 True/False In business, a marketing concept will list information such as ethnic background, age, income & geographic location.](https://reader030.fdocuments.in/reader030/viewer/2022012922/56649cb75503460f9497cadd/html5/thumbnails/97.jpg)
• locating potential customers without checking leads
![Page 98: Review – Fall 2013 True/False In business, a marketing concept will list information such as ethnic background, age, income & geographic location.](https://reader030.fdocuments.in/reader030/viewer/2022012922/56649cb75503460f9497cadd/html5/thumbnails/98.jpg)
• cold canvassing
![Page 99: Review – Fall 2013 True/False In business, a marketing concept will list information such as ethnic background, age, income & geographic location.](https://reader030.fdocuments.in/reader030/viewer/2022012922/56649cb75503460f9497cadd/html5/thumbnails/99.jpg)
• logical reason for making a purchase
![Page 100: Review – Fall 2013 True/False In business, a marketing concept will list information such as ethnic background, age, income & geographic location.](https://reader030.fdocuments.in/reader030/viewer/2022012922/56649cb75503460f9497cadd/html5/thumbnails/100.jpg)
• rational motive
![Page 101: Review – Fall 2013 True/False In business, a marketing concept will list information such as ethnic background, age, income & geographic location.](https://reader030.fdocuments.in/reader030/viewer/2022012922/56649cb75503460f9497cadd/html5/thumbnails/101.jpg)
• matching product with customer’s needs and wants
![Page 102: Review – Fall 2013 True/False In business, a marketing concept will list information such as ethnic background, age, income & geographic location.](https://reader030.fdocuments.in/reader030/viewer/2022012922/56649cb75503460f9497cadd/html5/thumbnails/102.jpg)
• feature-benefit selling
![Page 103: Review – Fall 2013 True/False In business, a marketing concept will list information such as ethnic background, age, income & geographic location.](https://reader030.fdocuments.in/reader030/viewer/2022012922/56649cb75503460f9497cadd/html5/thumbnails/103.jpg)
• a product feature that benefits the customer
![Page 104: Review – Fall 2013 True/False In business, a marketing concept will list information such as ethnic background, age, income & geographic location.](https://reader030.fdocuments.in/reader030/viewer/2022012922/56649cb75503460f9497cadd/html5/thumbnails/104.jpg)
• selling point
![Page 105: Review – Fall 2013 True/False In business, a marketing concept will list information such as ethnic background, age, income & geographic location.](https://reader030.fdocuments.in/reader030/viewer/2022012922/56649cb75503460f9497cadd/html5/thumbnails/105.jpg)
• way to determine needs
![Page 106: Review – Fall 2013 True/False In business, a marketing concept will list information such as ethnic background, age, income & geographic location.](https://reader030.fdocuments.in/reader030/viewer/2022012922/56649cb75503460f9497cadd/html5/thumbnails/106.jpg)
• observe
![Page 107: Review – Fall 2013 True/False In business, a marketing concept will list information such as ethnic background, age, income & geographic location.](https://reader030.fdocuments.in/reader030/viewer/2022012922/56649cb75503460f9497cadd/html5/thumbnails/107.jpg)
• “how may I help you?”
![Page 108: Review – Fall 2013 True/False In business, a marketing concept will list information such as ethnic background, age, income & geographic location.](https://reader030.fdocuments.in/reader030/viewer/2022012922/56649cb75503460f9497cadd/html5/thumbnails/108.jpg)
• service approach
![Page 109: Review – Fall 2013 True/False In business, a marketing concept will list information such as ethnic background, age, income & geographic location.](https://reader030.fdocuments.in/reader030/viewer/2022012922/56649cb75503460f9497cadd/html5/thumbnails/109.jpg)
• concerns, hesitations, doubts
![Page 110: Review – Fall 2013 True/False In business, a marketing concept will list information such as ethnic background, age, income & geographic location.](https://reader030.fdocuments.in/reader030/viewer/2022012922/56649cb75503460f9497cadd/html5/thumbnails/110.jpg)
• objections
![Page 111: Review – Fall 2013 True/False In business, a marketing concept will list information such as ethnic background, age, income & geographic location.](https://reader030.fdocuments.in/reader030/viewer/2022012922/56649cb75503460f9497cadd/html5/thumbnails/111.jpg)
• recommending a different product
![Page 112: Review – Fall 2013 True/False In business, a marketing concept will list information such as ethnic background, age, income & geographic location.](https://reader030.fdocuments.in/reader030/viewer/2022012922/56649cb75503460f9497cadd/html5/thumbnails/112.jpg)
• substitution method
![Page 113: Review – Fall 2013 True/False In business, a marketing concept will list information such as ethnic background, age, income & geographic location.](https://reader030.fdocuments.in/reader030/viewer/2022012922/56649cb75503460f9497cadd/html5/thumbnails/113.jpg)
• a neutral person or previous customer
![Page 114: Review – Fall 2013 True/False In business, a marketing concept will list information such as ethnic background, age, income & geographic location.](https://reader030.fdocuments.in/reader030/viewer/2022012922/56649cb75503460f9497cadd/html5/thumbnails/114.jpg)
• third party
![Page 115: Review – Fall 2013 True/False In business, a marketing concept will list information such as ethnic background, age, income & geographic location.](https://reader030.fdocuments.in/reader030/viewer/2022012922/56649cb75503460f9497cadd/html5/thumbnails/115.jpg)
• overcoming objection based on misinformation
![Page 116: Review – Fall 2013 True/False In business, a marketing concept will list information such as ethnic background, age, income & geographic location.](https://reader030.fdocuments.in/reader030/viewer/2022012922/56649cb75503460f9497cadd/html5/thumbnails/116.jpg)
• denial
![Page 117: Review – Fall 2013 True/False In business, a marketing concept will list information such as ethnic background, age, income & geographic location.](https://reader030.fdocuments.in/reader030/viewer/2022012922/56649cb75503460f9497cadd/html5/thumbnails/117.jpg)
• vocabulary used with industrial buyers
![Page 118: Review – Fall 2013 True/False In business, a marketing concept will list information such as ethnic background, age, income & geographic location.](https://reader030.fdocuments.in/reader030/viewer/2022012922/56649cb75503460f9497cadd/html5/thumbnails/118.jpg)
• jargon
![Page 119: Review – Fall 2013 True/False In business, a marketing concept will list information such as ethnic background, age, income & geographic location.](https://reader030.fdocuments.in/reader030/viewer/2022012922/56649cb75503460f9497cadd/html5/thumbnails/119.jpg)
• words that average customers can understand
![Page 120: Review – Fall 2013 True/False In business, a marketing concept will list information such as ethnic background, age, income & geographic location.](https://reader030.fdocuments.in/reader030/viewer/2022012922/56649cb75503460f9497cadd/html5/thumbnails/120.jpg)
• layman’s terms
![Page 121: Review – Fall 2013 True/False In business, a marketing concept will list information such as ethnic background, age, income & geographic location.](https://reader030.fdocuments.in/reader030/viewer/2022012922/56649cb75503460f9497cadd/html5/thumbnails/121.jpg)
• Finding customers and keeping them satisfied
![Page 122: Review – Fall 2013 True/False In business, a marketing concept will list information such as ethnic background, age, income & geographic location.](https://reader030.fdocuments.in/reader030/viewer/2022012922/56649cb75503460f9497cadd/html5/thumbnails/122.jpg)
• CRM
![Page 123: Review – Fall 2013 True/False In business, a marketing concept will list information such as ethnic background, age, income & geographic location.](https://reader030.fdocuments.in/reader030/viewer/2022012922/56649cb75503460f9497cadd/html5/thumbnails/123.jpg)
• suggesting related merchandise
![Page 124: Review – Fall 2013 True/False In business, a marketing concept will list information such as ethnic background, age, income & geographic location.](https://reader030.fdocuments.in/reader030/viewer/2022012922/56649cb75503460f9497cadd/html5/thumbnails/124.jpg)
• suggestion selling
![Page 125: Review – Fall 2013 True/False In business, a marketing concept will list information such as ethnic background, age, income & geographic location.](https://reader030.fdocuments.in/reader030/viewer/2022012922/56649cb75503460f9497cadd/html5/thumbnails/125.jpg)
• can be used when the price of a product will soon increase
![Page 126: Review – Fall 2013 True/False In business, a marketing concept will list information such as ethnic background, age, income & geographic location.](https://reader030.fdocuments.in/reader030/viewer/2022012922/56649cb75503460f9497cadd/html5/thumbnails/126.jpg)
• standing-room-only close
![Page 127: Review – Fall 2013 True/False In business, a marketing concept will list information such as ethnic background, age, income & geographic location.](https://reader030.fdocuments.in/reader030/viewer/2022012922/56649cb75503460f9497cadd/html5/thumbnails/127.jpg)
• used when the buying signal is strong
![Page 128: Review – Fall 2013 True/False In business, a marketing concept will list information such as ethnic background, age, income & geographic location.](https://reader030.fdocuments.in/reader030/viewer/2022012922/56649cb75503460f9497cadd/html5/thumbnails/128.jpg)
• direct close
![Page 129: Review – Fall 2013 True/False In business, a marketing concept will list information such as ethnic background, age, income & geographic location.](https://reader030.fdocuments.in/reader030/viewer/2022012922/56649cb75503460f9497cadd/html5/thumbnails/129.jpg)
• a first attempt to get a customer’s agreement to buy
![Page 130: Review – Fall 2013 True/False In business, a marketing concept will list information such as ethnic background, age, income & geographic location.](https://reader030.fdocuments.in/reader030/viewer/2022012922/56649cb75503460f9497cadd/html5/thumbnails/130.jpg)
• trial close
![Page 131: Review – Fall 2013 True/False In business, a marketing concept will list information such as ethnic background, age, income & geographic location.](https://reader030.fdocuments.in/reader030/viewer/2022012922/56649cb75503460f9497cadd/html5/thumbnails/131.jpg)
• offering a customer a payment plan for a purchase
![Page 132: Review – Fall 2013 True/False In business, a marketing concept will list information such as ethnic background, age, income & geographic location.](https://reader030.fdocuments.in/reader030/viewer/2022012922/56649cb75503460f9497cadd/html5/thumbnails/132.jpg)
• service close
![Page 133: Review – Fall 2013 True/False In business, a marketing concept will list information such as ethnic background, age, income & geographic location.](https://reader030.fdocuments.in/reader030/viewer/2022012922/56649cb75503460f9497cadd/html5/thumbnails/133.jpg)
• What is a special price discount that is given as an incentive to wholesalers and retailers?
![Page 134: Review – Fall 2013 True/False In business, a marketing concept will list information such as ethnic background, age, income & geographic location.](https://reader030.fdocuments.in/reader030/viewer/2022012922/56649cb75503460f9497cadd/html5/thumbnails/134.jpg)
• promotional allowance
![Page 135: Review – Fall 2013 True/False In business, a marketing concept will list information such as ethnic background, age, income & geographic location.](https://reader030.fdocuments.in/reader030/viewer/2022012922/56649cb75503460f9497cadd/html5/thumbnails/135.jpg)
• The business often has the least control over which type of promotion?
![Page 136: Review – Fall 2013 True/False In business, a marketing concept will list information such as ethnic background, age, income & geographic location.](https://reader030.fdocuments.in/reader030/viewer/2022012922/56649cb75503460f9497cadd/html5/thumbnails/136.jpg)
• publicity
![Page 137: Review – Fall 2013 True/False In business, a marketing concept will list information such as ethnic background, age, income & geographic location.](https://reader030.fdocuments.in/reader030/viewer/2022012922/56649cb75503460f9497cadd/html5/thumbnails/137.jpg)
• An elaborate display of utensils and various pans needed for cooking a Thanksgiving meal would be what type of display?
![Page 138: Review – Fall 2013 True/False In business, a marketing concept will list information such as ethnic background, age, income & geographic location.](https://reader030.fdocuments.in/reader030/viewer/2022012922/56649cb75503460f9497cadd/html5/thumbnails/138.jpg)
• related-merchandise display
![Page 139: Review – Fall 2013 True/False In business, a marketing concept will list information such as ethnic background, age, income & geographic location.](https://reader030.fdocuments.in/reader030/viewer/2022012922/56649cb75503460f9497cadd/html5/thumbnails/139.jpg)
• Score Sporting Goods always has a display with mannequins engaged in actual season-appropriate sports. How would you describe the settings for such displays?
![Page 140: Review – Fall 2013 True/False In business, a marketing concept will list information such as ethnic background, age, income & geographic location.](https://reader030.fdocuments.in/reader030/viewer/2022012922/56649cb75503460f9497cadd/html5/thumbnails/140.jpg)
• realistic
![Page 141: Review – Fall 2013 True/False In business, a marketing concept will list information such as ethnic background, age, income & geographic location.](https://reader030.fdocuments.in/reader030/viewer/2022012922/56649cb75503460f9497cadd/html5/thumbnails/141.jpg)
• What part of the store layout includes the aisles?
![Page 142: Review – Fall 2013 True/False In business, a marketing concept will list information such as ethnic background, age, income & geographic location.](https://reader030.fdocuments.in/reader030/viewer/2022012922/56649cb75503460f9497cadd/html5/thumbnails/142.jpg)
• the selling space
![Page 143: Review – Fall 2013 True/False In business, a marketing concept will list information such as ethnic background, age, income & geographic location.](https://reader030.fdocuments.in/reader030/viewer/2022012922/56649cb75503460f9497cadd/html5/thumbnails/143.jpg)
• What is an ad layout?
![Page 144: Review – Fall 2013 True/False In business, a marketing concept will list information such as ethnic background, age, income & geographic location.](https://reader030.fdocuments.in/reader030/viewer/2022012922/56649cb75503460f9497cadd/html5/thumbnails/144.jpg)
• sketch showing a general arrangement of ad
![Page 145: Review – Fall 2013 True/False In business, a marketing concept will list information such as ethnic background, age, income & geographic location.](https://reader030.fdocuments.in/reader030/viewer/2022012922/56649cb75503460f9497cadd/html5/thumbnails/145.jpg)
• A promotional ____________________ is a cost-effective combination of strategies designed to reach a company’s goals.
![Page 146: Review – Fall 2013 True/False In business, a marketing concept will list information such as ethnic background, age, income & geographic location.](https://reader030.fdocuments.in/reader030/viewer/2022012922/56649cb75503460f9497cadd/html5/thumbnails/146.jpg)
• Mix
![Page 147: Review – Fall 2013 True/False In business, a marketing concept will list information such as ethnic background, age, income & geographic location.](https://reader030.fdocuments.in/reader030/viewer/2022012922/56649cb75503460f9497cadd/html5/thumbnails/147.jpg)
• Sales promotion activities targeted for manufacturers, wholesalers, and retailers are called ____________________ promotions
![Page 148: Review – Fall 2013 True/False In business, a marketing concept will list information such as ethnic background, age, income & geographic location.](https://reader030.fdocuments.in/reader030/viewer/2022012922/56649cb75503460f9497cadd/html5/thumbnails/148.jpg)
• trade
![Page 149: Review – Fall 2013 True/False In business, a marketing concept will list information such as ethnic background, age, income & geographic location.](https://reader030.fdocuments.in/reader030/viewer/2022012922/56649cb75503460f9497cadd/html5/thumbnails/149.jpg)
• ____________________ selling involves communicating with customers directly through meetings, demonstrations, e-mail, or telephone communication
![Page 150: Review – Fall 2013 True/False In business, a marketing concept will list information such as ethnic background, age, income & geographic location.](https://reader030.fdocuments.in/reader030/viewer/2022012922/56649cb75503460f9497cadd/html5/thumbnails/150.jpg)
• personal
![Page 151: Review – Fall 2013 True/False In business, a marketing concept will list information such as ethnic background, age, income & geographic location.](https://reader030.fdocuments.in/reader030/viewer/2022012922/56649cb75503460f9497cadd/html5/thumbnails/151.jpg)
• The primary purpose of visual merchandising is to coordinate all of a business’s physical elements in order to project a particular ____________________ to customers.
![Page 152: Review – Fall 2013 True/False In business, a marketing concept will list information such as ethnic background, age, income & geographic location.](https://reader030.fdocuments.in/reader030/viewer/2022012922/56649cb75503460f9497cadd/html5/thumbnails/152.jpg)
• Image
![Page 153: Review – Fall 2013 True/False In business, a marketing concept will list information such as ethnic background, age, income & geographic location.](https://reader030.fdocuments.in/reader030/viewer/2022012922/56649cb75503460f9497cadd/html5/thumbnails/153.jpg)
• Store space that is devoted to lounges, restaurants, and seating areas is called ____________________
![Page 154: Review – Fall 2013 True/False In business, a marketing concept will list information such as ethnic background, age, income & geographic location.](https://reader030.fdocuments.in/reader030/viewer/2022012922/56649cb75503460f9497cadd/html5/thumbnails/154.jpg)
• customer
![Page 155: Review – Fall 2013 True/False In business, a marketing concept will list information such as ethnic background, age, income & geographic location.](https://reader030.fdocuments.in/reader030/viewer/2022012922/56649cb75503460f9497cadd/html5/thumbnails/155.jpg)
• The store IKEA provides many ____________________ displays that show model kitchens, bedrooms, and living rooms.
![Page 156: Review – Fall 2013 True/False In business, a marketing concept will list information such as ethnic background, age, income & geographic location.](https://reader030.fdocuments.in/reader030/viewer/2022012922/56649cb75503460f9497cadd/html5/thumbnails/156.jpg)
• Architectural
![Page 157: Review – Fall 2013 True/False In business, a marketing concept will list information such as ethnic background, age, income & geographic location.](https://reader030.fdocuments.in/reader030/viewer/2022012922/56649cb75503460f9497cadd/html5/thumbnails/157.jpg)
• Green, yellow-green, and yellow are known as ____________________ colors because they are next to each other in the color wheel.
![Page 158: Review – Fall 2013 True/False In business, a marketing concept will list information such as ethnic background, age, income & geographic location.](https://reader030.fdocuments.in/reader030/viewer/2022012922/56649cb75503460f9497cadd/html5/thumbnails/158.jpg)
• Adjacent
![Page 159: Review – Fall 2013 True/False In business, a marketing concept will list information such as ethnic background, age, income & geographic location.](https://reader030.fdocuments.in/reader030/viewer/2022012922/56649cb75503460f9497cadd/html5/thumbnails/159.jpg)
• Radio and television are both considered ____________________ media, but Web sites are not
![Page 160: Review – Fall 2013 True/False In business, a marketing concept will list information such as ethnic background, age, income & geographic location.](https://reader030.fdocuments.in/reader030/viewer/2022012922/56649cb75503460f9497cadd/html5/thumbnails/160.jpg)
• Broadcast
![Page 161: Review – Fall 2013 True/False In business, a marketing concept will list information such as ethnic background, age, income & geographic location.](https://reader030.fdocuments.in/reader030/viewer/2022012922/56649cb75503460f9497cadd/html5/thumbnails/161.jpg)
• A(n) ____________________ ad is an advertisement that appears as a rectangle or various shapes and sizes at the top, bottom, or side of a Web page.
![Page 162: Review – Fall 2013 True/False In business, a marketing concept will list information such as ethnic background, age, income & geographic location.](https://reader030.fdocuments.in/reader030/viewer/2022012922/56649cb75503460f9497cadd/html5/thumbnails/162.jpg)
• Banner
![Page 163: Review – Fall 2013 True/False In business, a marketing concept will list information such as ethnic background, age, income & geographic location.](https://reader030.fdocuments.in/reader030/viewer/2022012922/56649cb75503460f9497cadd/html5/thumbnails/163.jpg)
• An advertisement for Armstrong flooring includes the following phrase in its headline: “The Height of Fashion Right At Your Feet.” The headline is an example of the use of ____________________
![Page 164: Review – Fall 2013 True/False In business, a marketing concept will list information such as ethnic background, age, income & geographic location.](https://reader030.fdocuments.in/reader030/viewer/2022012922/56649cb75503460f9497cadd/html5/thumbnails/164.jpg)
• paradox
![Page 165: Review – Fall 2013 True/False In business, a marketing concept will list information such as ethnic background, age, income & geographic location.](https://reader030.fdocuments.in/reader030/viewer/2022012922/56649cb75503460f9497cadd/html5/thumbnails/165.jpg)
• An advertising agency that performs research, selects media, and develops copy and art for a business is called a(n) ____________________ agency.
![Page 166: Review – Fall 2013 True/False In business, a marketing concept will list information such as ethnic background, age, income & geographic location.](https://reader030.fdocuments.in/reader030/viewer/2022012922/56649cb75503460f9497cadd/html5/thumbnails/166.jpg)
• full-service
![Page 167: Review – Fall 2013 True/False In business, a marketing concept will list information such as ethnic background, age, income & geographic location.](https://reader030.fdocuments.in/reader030/viewer/2022012922/56649cb75503460f9497cadd/html5/thumbnails/167.jpg)
• An advertising ____________________ shows exactly how an ad will appear when printed.
![Page 168: Review – Fall 2013 True/False In business, a marketing concept will list information such as ethnic background, age, income & geographic location.](https://reader030.fdocuments.in/reader030/viewer/2022012922/56649cb75503460f9497cadd/html5/thumbnails/168.jpg)
• proof
![Page 169: Review – Fall 2013 True/False In business, a marketing concept will list information such as ethnic background, age, income & geographic location.](https://reader030.fdocuments.in/reader030/viewer/2022012922/56649cb75503460f9497cadd/html5/thumbnails/169.jpg)
• incentives that encourage customers to buy products or services
![Page 170: Review – Fall 2013 True/False In business, a marketing concept will list information such as ethnic background, age, income & geographic location.](https://reader030.fdocuments.in/reader030/viewer/2022012922/56649cb75503460f9497cadd/html5/thumbnails/170.jpg)
• sales promotion
![Page 171: Review – Fall 2013 True/False In business, a marketing concept will list information such as ethnic background, age, income & geographic location.](https://reader030.fdocuments.in/reader030/viewer/2022012922/56649cb75503460f9497cadd/html5/thumbnails/171.jpg)
• money a manufacturer pays a retail chain to place a product on store shelves
![Page 172: Review – Fall 2013 True/False In business, a marketing concept will list information such as ethnic background, age, income & geographic location.](https://reader030.fdocuments.in/reader030/viewer/2022012922/56649cb75503460f9497cadd/html5/thumbnails/172.jpg)
• slotting allowance
![Page 173: Review – Fall 2013 True/False In business, a marketing concept will list information such as ethnic background, age, income & geographic location.](https://reader030.fdocuments.in/reader030/viewer/2022012922/56649cb75503460f9497cadd/html5/thumbnails/173.jpg)
• a story sent to the media which is written by and about a company or organization
![Page 174: Review – Fall 2013 True/False In business, a marketing concept will list information such as ethnic background, age, income & geographic location.](https://reader030.fdocuments.in/reader030/viewer/2022012922/56649cb75503460f9497cadd/html5/thumbnails/174.jpg)
• news release
![Page 175: Review – Fall 2013 True/False In business, a marketing concept will list information such as ethnic background, age, income & geographic location.](https://reader030.fdocuments.in/reader030/viewer/2022012922/56649cb75503460f9497cadd/html5/thumbnails/175.jpg)
• interactive electronic media for people with similar interests
![Page 176: Review – Fall 2013 True/False In business, a marketing concept will list information such as ethnic background, age, income & geographic location.](https://reader030.fdocuments.in/reader030/viewer/2022012922/56649cb75503460f9497cadd/html5/thumbnails/176.jpg)
• social media
![Page 177: Review – Fall 2013 True/False In business, a marketing concept will list information such as ethnic background, age, income & geographic location.](https://reader030.fdocuments.in/reader030/viewer/2022012922/56649cb75503460f9497cadd/html5/thumbnails/177.jpg)
• convince a retailer to stock products being promoted
![Page 178: Review – Fall 2013 True/False In business, a marketing concept will list information such as ethnic background, age, income & geographic location.](https://reader030.fdocuments.in/reader030/viewer/2022012922/56649cb75503460f9497cadd/html5/thumbnails/178.jpg)
• push policy
![Page 179: Review – Fall 2013 True/False In business, a marketing concept will list information such as ethnic background, age, income & geographic location.](https://reader030.fdocuments.in/reader030/viewer/2022012922/56649cb75503460f9497cadd/html5/thumbnails/179.jpg)
• positive communication about a business
![Page 180: Review – Fall 2013 True/False In business, a marketing concept will list information such as ethnic background, age, income & geographic location.](https://reader030.fdocuments.in/reader030/viewer/2022012922/56649cb75503460f9497cadd/html5/thumbnails/180.jpg)
• institutional promotion
![Page 181: Review – Fall 2013 True/False In business, a marketing concept will list information such as ethnic background, age, income & geographic location.](https://reader030.fdocuments.in/reader030/viewer/2022012922/56649cb75503460f9497cadd/html5/thumbnails/181.jpg)
• an item such as a coupon or factory pack that is free to consumers as a condition of purchase
![Page 182: Review – Fall 2013 True/False In business, a marketing concept will list information such as ethnic background, age, income & geographic location.](https://reader030.fdocuments.in/reader030/viewer/2022012922/56649cb75503460f9497cadd/html5/thumbnails/182.jpg)
• premium
![Page 183: Review – Fall 2013 True/False In business, a marketing concept will list information such as ethnic background, age, income & geographic location.](https://reader030.fdocuments.in/reader030/viewer/2022012922/56649cb75503460f9497cadd/html5/thumbnails/183.jpg)
• negotiated right to use logos and names on retail products
![Page 184: Review – Fall 2013 True/False In business, a marketing concept will list information such as ethnic background, age, income & geographic location.](https://reader030.fdocuments.in/reader030/viewer/2022012922/56649cb75503460f9497cadd/html5/thumbnails/184.jpg)
• sponsorship
![Page 185: Review – Fall 2013 True/False In business, a marketing concept will list information such as ethnic background, age, income & geographic location.](https://reader030.fdocuments.in/reader030/viewer/2022012922/56649cb75503460f9497cadd/html5/thumbnails/185.jpg)
• a display case, counter, or bench
![Page 186: Review – Fall 2013 True/False In business, a marketing concept will list information such as ethnic background, age, income & geographic location.](https://reader030.fdocuments.in/reader030/viewer/2022012922/56649cb75503460f9497cadd/html5/thumbnails/186.jpg)
• fixture
![Page 187: Review – Fall 2013 True/False In business, a marketing concept will list information such as ethnic background, age, income & geographic location.](https://reader030.fdocuments.in/reader030/viewer/2022012922/56649cb75503460f9497cadd/html5/thumbnails/187.jpg)
• the physical outline of a display
![Page 188: Review – Fall 2013 True/False In business, a marketing concept will list information such as ethnic background, age, income & geographic location.](https://reader030.fdocuments.in/reader030/viewer/2022012922/56649cb75503460f9497cadd/html5/thumbnails/188.jpg)
• shape
![Page 189: Review – Fall 2013 True/False In business, a marketing concept will list information such as ethnic background, age, income & geographic location.](https://reader030.fdocuments.in/reader030/viewer/2022012922/56649cb75503460f9497cadd/html5/thumbnails/189.jpg)
• a spot that attracts attention first
![Page 190: Review – Fall 2013 True/False In business, a marketing concept will list information such as ethnic background, age, income & geographic location.](https://reader030.fdocuments.in/reader030/viewer/2022012922/56649cb75503460f9497cadd/html5/thumbnails/190.jpg)
• focal point
![Page 191: Review – Fall 2013 True/False In business, a marketing concept will list information such as ethnic background, age, income & geographic location.](https://reader030.fdocuments.in/reader030/viewer/2022012922/56649cb75503460f9497cadd/html5/thumbnails/191.jpg)
• found on opposite sides of a color wheel, they create contrast
![Page 192: Review – Fall 2013 True/False In business, a marketing concept will list information such as ethnic background, age, income & geographic location.](https://reader030.fdocuments.in/reader030/viewer/2022012922/56649cb75503460f9497cadd/html5/thumbnails/192.jpg)
• complimentary colors
![Page 193: Review – Fall 2013 True/False In business, a marketing concept will list information such as ethnic background, age, income & geographic location.](https://reader030.fdocuments.in/reader030/viewer/2022012922/56649cb75503460f9497cadd/html5/thumbnails/193.jpg)
• the relationship between and among objects in an arrangement
![Page 194: Review – Fall 2013 True/False In business, a marketing concept will list information such as ethnic background, age, income & geographic location.](https://reader030.fdocuments.in/reader030/viewer/2022012922/56649cb75503460f9497cadd/html5/thumbnails/194.jpg)
• proportion
![Page 195: Review – Fall 2013 True/False In business, a marketing concept will list information such as ethnic background, age, income & geographic location.](https://reader030.fdocuments.in/reader030/viewer/2022012922/56649cb75503460f9497cadd/html5/thumbnails/195.jpg)
• the combination of entrances, window awnings, and other exterior building characteristics
![Page 196: Review – Fall 2013 True/False In business, a marketing concept will list information such as ethnic background, age, income & geographic location.](https://reader030.fdocuments.in/reader030/viewer/2022012922/56649cb75503460f9497cadd/html5/thumbnails/196.jpg)
• storefront
![Page 197: Review – Fall 2013 True/False In business, a marketing concept will list information such as ethnic background, age, income & geographic location.](https://reader030.fdocuments.in/reader030/viewer/2022012922/56649cb75503460f9497cadd/html5/thumbnails/197.jpg)
• stand-alone structures that serve as promotion devices
![Page 198: Review – Fall 2013 True/False In business, a marketing concept will list information such as ethnic background, age, income & geographic location.](https://reader030.fdocuments.in/reader030/viewer/2022012922/56649cb75503460f9497cadd/html5/thumbnails/198.jpg)
• POPs
![Page 199: Review – Fall 2013 True/False In business, a marketing concept will list information such as ethnic background, age, income & geographic location.](https://reader030.fdocuments.in/reader030/viewer/2022012922/56649cb75503460f9497cadd/html5/thumbnails/199.jpg)
• fee paid to a newspaper that can guarantee advertising space during a specific period
![Page 200: Review – Fall 2013 True/False In business, a marketing concept will list information such as ethnic background, age, income & geographic location.](https://reader030.fdocuments.in/reader030/viewer/2022012922/56649cb75503460f9497cadd/html5/thumbnails/200.jpg)
• contract rate
![Page 201: Review – Fall 2013 True/False In business, a marketing concept will list information such as ethnic background, age, income & geographic location.](https://reader030.fdocuments.in/reader030/viewer/2022012922/56649cb75503460f9497cadd/html5/thumbnails/201.jpg)
• ads combined with animation, video, sound, interactivity
![Page 202: Review – Fall 2013 True/False In business, a marketing concept will list information such as ethnic background, age, income & geographic location.](https://reader030.fdocuments.in/reader030/viewer/2022012922/56649cb75503460f9497cadd/html5/thumbnails/202.jpg)
• internet advertising
![Page 203: Review – Fall 2013 True/False In business, a marketing concept will list information such as ethnic background, age, income & geographic location.](https://reader030.fdocuments.in/reader030/viewer/2022012922/56649cb75503460f9497cadd/html5/thumbnails/203.jpg)
• type of print media that can be restricted in certain locations
![Page 204: Review – Fall 2013 True/False In business, a marketing concept will list information such as ethnic background, age, income & geographic location.](https://reader030.fdocuments.in/reader030/viewer/2022012922/56649cb75503460f9497cadd/html5/thumbnails/204.jpg)
• billboard
![Page 205: Review – Fall 2013 True/False In business, a marketing concept will list information such as ethnic background, age, income & geographic location.](https://reader030.fdocuments.in/reader030/viewer/2022012922/56649cb75503460f9497cadd/html5/thumbnails/205.jpg)
• printed posters on subways, buses, and trains
![Page 206: Review – Fall 2013 True/False In business, a marketing concept will list information such as ethnic background, age, income & geographic location.](https://reader030.fdocuments.in/reader030/viewer/2022012922/56649cb75503460f9497cadd/html5/thumbnails/206.jpg)
• transit advertising
![Page 207: Review – Fall 2013 True/False In business, a marketing concept will list information such as ethnic background, age, income & geographic location.](https://reader030.fdocuments.in/reader030/viewer/2022012922/56649cb75503460f9497cadd/html5/thumbnails/207.jpg)
• advertising designed to increase sales
![Page 208: Review – Fall 2013 True/False In business, a marketing concept will list information such as ethnic background, age, income & geographic location.](https://reader030.fdocuments.in/reader030/viewer/2022012922/56649cb75503460f9497cadd/html5/thumbnails/208.jpg)
• promotional advertising
![Page 209: Review – Fall 2013 True/False In business, a marketing concept will list information such as ethnic background, age, income & geographic location.](https://reader030.fdocuments.in/reader030/viewer/2022012922/56649cb75503460f9497cadd/html5/thumbnails/209.jpg)
• publication targeted for professionals with an interest in a particular field
![Page 210: Review – Fall 2013 True/False In business, a marketing concept will list information such as ethnic background, age, income & geographic location.](https://reader030.fdocuments.in/reader030/viewer/2022012922/56649cb75503460f9497cadd/html5/thumbnails/210.jpg)
• trade magazine
![Page 211: Review – Fall 2013 True/False In business, a marketing concept will list information such as ethnic background, age, income & geographic location.](https://reader030.fdocuments.in/reader030/viewer/2022012922/56649cb75503460f9497cadd/html5/thumbnails/211.jpg)
• process of selecting appropriate advertising media
![Page 212: Review – Fall 2013 True/False In business, a marketing concept will list information such as ethnic background, age, income & geographic location.](https://reader030.fdocuments.in/reader030/viewer/2022012922/56649cb75503460f9497cadd/html5/thumbnails/212.jpg)
• media planning
![Page 213: Review – Fall 2013 True/False In business, a marketing concept will list information such as ethnic background, age, income & geographic location.](https://reader030.fdocuments.in/reader030/viewer/2022012922/56649cb75503460f9497cadd/html5/thumbnails/213.jpg)
• useful products imprinted with an advertiser’s name
![Page 214: Review – Fall 2013 True/False In business, a marketing concept will list information such as ethnic background, age, income & geographic location.](https://reader030.fdocuments.in/reader030/viewer/2022012922/56649cb75503460f9497cadd/html5/thumbnails/214.jpg)
• specialty media
![Page 215: Review – Fall 2013 True/False In business, a marketing concept will list information such as ethnic background, age, income & geographic location.](https://reader030.fdocuments.in/reader030/viewer/2022012922/56649cb75503460f9497cadd/html5/thumbnails/215.jpg)
• a rough draft to sketch
![Page 216: Review – Fall 2013 True/False In business, a marketing concept will list information such as ethnic background, age, income & geographic location.](https://reader030.fdocuments.in/reader030/viewer/2022012922/56649cb75503460f9497cadd/html5/thumbnails/216.jpg)
• ad layout
![Page 217: Review – Fall 2013 True/False In business, a marketing concept will list information such as ethnic background, age, income & geographic location.](https://reader030.fdocuments.in/reader030/viewer/2022012922/56649cb75503460f9497cadd/html5/thumbnails/217.jpg)
• selling message of a written advertisement
![Page 218: Review – Fall 2013 True/False In business, a marketing concept will list information such as ethnic background, age, income & geographic location.](https://reader030.fdocuments.in/reader030/viewer/2022012922/56649cb75503460f9497cadd/html5/thumbnails/218.jpg)
• copy
![Page 219: Review – Fall 2013 True/False In business, a marketing concept will list information such as ethnic background, age, income & geographic location.](https://reader030.fdocuments.in/reader030/viewer/2022012922/56649cb75503460f9497cadd/html5/thumbnails/219.jpg)
• a business’s identification symbol; a logo
![Page 220: Review – Fall 2013 True/False In business, a marketing concept will list information such as ethnic background, age, income & geographic location.](https://reader030.fdocuments.in/reader030/viewer/2022012922/56649cb75503460f9497cadd/html5/thumbnails/220.jpg)
• signature
![Page 221: Review – Fall 2013 True/False In business, a marketing concept will list information such as ethnic background, age, income & geographic location.](https://reader030.fdocuments.in/reader030/viewer/2022012922/56649cb75503460f9497cadd/html5/thumbnails/221.jpg)
• repeated initial consonant sounds
![Page 222: Review – Fall 2013 True/False In business, a marketing concept will list information such as ethnic background, age, income & geographic location.](https://reader030.fdocuments.in/reader030/viewer/2022012922/56649cb75503460f9497cadd/html5/thumbnails/222.jpg)
• alliteration
![Page 223: Review – Fall 2013 True/False In business, a marketing concept will list information such as ethnic background, age, income & geographic location.](https://reader030.fdocuments.in/reader030/viewer/2022012922/56649cb75503460f9497cadd/html5/thumbnails/223.jpg)
• humorous use of word suggesting two or more of its meanings
![Page 224: Review – Fall 2013 True/False In business, a marketing concept will list information such as ethnic background, age, income & geographic location.](https://reader030.fdocuments.in/reader030/viewer/2022012922/56649cb75503460f9497cadd/html5/thumbnails/224.jpg)
• pun
![Page 225: Review – Fall 2013 True/False In business, a marketing concept will list information such as ethnic background, age, income & geographic location.](https://reader030.fdocuments.in/reader030/viewer/2022012922/56649cb75503460f9497cadd/html5/thumbnails/225.jpg)
• an entire collection of advertisements as a coordinated plan
![Page 226: Review – Fall 2013 True/False In business, a marketing concept will list information such as ethnic background, age, income & geographic location.](https://reader030.fdocuments.in/reader030/viewer/2022012922/56649cb75503460f9497cadd/html5/thumbnails/226.jpg)
• ad campaign
![Page 227: Review – Fall 2013 True/False In business, a marketing concept will list information such as ethnic background, age, income & geographic location.](https://reader030.fdocuments.in/reader030/viewer/2022012922/56649cb75503460f9497cadd/html5/thumbnails/227.jpg)
• phrase that attracts readers’ attention
![Page 228: Review – Fall 2013 True/False In business, a marketing concept will list information such as ethnic background, age, income & geographic location.](https://reader030.fdocuments.in/reader030/viewer/2022012922/56649cb75503460f9497cadd/html5/thumbnails/228.jpg)
• headline
![Page 229: Review – Fall 2013 True/False In business, a marketing concept will list information such as ethnic background, age, income & geographic location.](https://reader030.fdocuments.in/reader030/viewer/2022012922/56649cb75503460f9497cadd/html5/thumbnails/229.jpg)
• catch phrase that identifies a product
![Page 230: Review – Fall 2013 True/False In business, a marketing concept will list information such as ethnic background, age, income & geographic location.](https://reader030.fdocuments.in/reader030/viewer/2022012922/56649cb75503460f9497cadd/html5/thumbnails/230.jpg)
• slogan
![Page 231: Review – Fall 2013 True/False In business, a marketing concept will list information such as ethnic background, age, income & geographic location.](https://reader030.fdocuments.in/reader030/viewer/2022012922/56649cb75503460f9497cadd/html5/thumbnails/231.jpg)
• form of non-personal promotion
![Page 232: Review – Fall 2013 True/False In business, a marketing concept will list information such as ethnic background, age, income & geographic location.](https://reader030.fdocuments.in/reader030/viewer/2022012922/56649cb75503460f9497cadd/html5/thumbnails/232.jpg)
• advertising
![Page 233: Review – Fall 2013 True/False In business, a marketing concept will list information such as ethnic background, age, income & geographic location.](https://reader030.fdocuments.in/reader030/viewer/2022012922/56649cb75503460f9497cadd/html5/thumbnails/233.jpg)
• news presentations that create awareness of an organization in the market place
![Page 234: Review – Fall 2013 True/False In business, a marketing concept will list information such as ethnic background, age, income & geographic location.](https://reader030.fdocuments.in/reader030/viewer/2022012922/56649cb75503460f9497cadd/html5/thumbnails/234.jpg)
• publicity
![Page 235: Review – Fall 2013 True/False In business, a marketing concept will list information such as ethnic background, age, income & geographic location.](https://reader030.fdocuments.in/reader030/viewer/2022012922/56649cb75503460f9497cadd/html5/thumbnails/235.jpg)
• the sign showing a business’ name
![Page 236: Review – Fall 2013 True/False In business, a marketing concept will list information such as ethnic background, age, income & geographic location.](https://reader030.fdocuments.in/reader030/viewer/2022012922/56649cb75503460f9497cadd/html5/thumbnails/236.jpg)
• marquee