PowerPoint Chapter 17
Product Promotional Strategy
Lesson 6 - power point presentation 2
Elements and Strategies. What is branding? Name, term, design, or symbol that identifies a business or organization.
CHAPTER FIFTEEN INTEGRATED MARKETING COMMUNICATIONS.
What is Branding? The way in which a firm differentiates itself and its products from those of their rivals. A brand is a name, sign, color, or symbol.
Branding, Packaging, and Labeling. Branding Elements & Strategies The nature, scope, and importance of branding in product planning The various branding.
A group of closely related products manufactured and/or sold by a business.
Branding Licensing 2 Chapter Objectives Explain the concepts of branding and brand equity. Discuss the types of brands. Describe how to develop an effective.
A group of closely related products manufactured and/or sold by a business
Creativity Business Idea and Opportunity Analysis
Branding, Packaging, and Labeling Chapter 31. Sec. 31.1 – Branding Elements & Strategies The nature, scope, and importance of branding in product planning.
