Creativity Business Idea and Opportunity Analysis
description
Transcript of Creativity Business Idea and Opportunity Analysis
Creativity Business Idea
and Opportunity
Analysis
Entrepreneurial Motivation
What motivates an entrepreneur to go into new venture
What is motivation?
“Motivations refers to the way in which urges, drives, desires,
striving, aspiration or needs direct, control or explain the behavior of
human being”
Dalton E.McFarland
Elements Of Motivation
Motivation Theories
Maslow’s Theory• Based on human needs
Alderfer’s Theory• Existence,relatedness,growth
Herzberg’s Theory• Hygiene factors, satisfiers
Maslow’s model of motivation
Maslow’s model of motivation
The first two called primary need,
concerned with our basic physical
requirement to sustain life. The last three
stages he calls secondary needs.
e.g.If we are hungry or physical
exhausted we are less concerned about being
sociable.
Alderfer’s model of motivation
Alderfer developed Maslow’s theory by
suggesting three group of needs…….
…He called this the ERG theory
Existence Need
Relatedness Need
Growth Need
Needs of Alderfer
To do survival
Social belonging
Ind.development
Herzberg’s model of motivation
Hygiene factors
security
Salary
He categorize motivation……
Business Idea
Sources of New Idea Consumers Existing Products and Services Distribution Channels Government Regulations Research & Development
Methods of Generating IdeasFocus Group: Groups of individuals providing
information in a structured format
Helps in generating new product ideas Group of 8-14 participates A moderator to ensure the right direction of the
discussion Excellent method for initially screening ideas and
concepts
Methods of Generating IdeasBrain Storming: Group method for obtaining new
ideas and solutions No Criticism allowed Freewheeling is encouraged- the wilder the idea
the better Quantity of ideas is desired Combinations and improvements of ideas are
encouraged Discussion should be fun- no dominating or
inhibiting the discussion
Methods of Generating IdeasProblem Inventory Analysis: A method for obtaining
new ideas and solutions by focusing on problems Analogous to focus groups to generate new ideas Participants are provided with the list of problems in a
general product category. Easier to relate problems to a known product and
finding solutions to it. Results must be carefully evaluated whether or not
they reflect a actual new product idea.
Creative problem solving is a method for obtaining new ideas focusing on
the parameter
Creative Problem Solving
Creative Problem Solving Brainstorming: A method of obtaining new ideas
focusing on the parameters,. Reverse Brainstorming: Brainstorming with
criticism is allowed or finding faults by asking questions. Brain writing: Brainstorming in writing giving
participants more time to think. Gordon Method: Developing ideas when group is
unaware of the problem. This ensures that the solution is not clouded by preconceived ideas and behavioral patterns.
Ideas-Concept Development- Actual Problem revealed-Suggestions
for implementation-refinememt of new idea
Creative Problem Solving Checklist Method: developing a new ideas through
the list of related issues or suggestions. This list can take any form like questions or statements and be of ay length.
Free Association: Developing new idea through a chain of word association.
Collective Notebook Method: developing a new idea by group members regularly recording ideas
Attribute Listing: Developing a new idea by looking at positives and negatives.
Big-Dream Approach: developing idea by thinking without constraints.
Creative Problem Solving Parameter Analysis: developing idea by focusing
on 1. Parameter identification2. Creative synthesis
Technology Observatio
n
Need Analysis
Step 1Parameter Identificatio
n
Step 2Creative
SynthesisRealization
Parameter AnalysisMarket Need
Invention which meets the need
The Invention Process
Forced Relationship: developing new idea by looking at product combinations
1. Isolate the elements of the problem2. Find relationships between these elements3. Record relationship in a orderly form4. Analyze the resulting relationships to find ideas or patterns5. Develop new ideas from these patterns
Creative Problem Solving
Element: Paper & SoapForms Combination/ Relation Idea/ PatternAdjective •Papery Soap
•Soapy Paper•Flakes•Wash & Dry travel aid
Noun •Paper Soaps •Tough paper impregnated with soap
Verb-Correlates
•Soaped Papers•Soap “wets” Paper•Soap “Cleans” Paper
•Booklets of soap leaves•In coating and impregnating processes•Suggests wallpaper cleaner