Experiential learning
1-1 Chapter Two Defining the Marketing Research Problem and Developing an Approach.
13-1 Chapter 13 Sampling: Final and Initial Sample-Size Determination.
12-1 Chapter 12 Sampling: Design and Procedure. Copyright © 2011 Pearson Education, Inc. Chapter 12 - 2 Focus of this Chapter Relationship to Previous.
1-1 Chapter One Introduction to Marketing Research.