Business level strategy: Creating and Sustaining Competitive Advantages
Copyright © 2008 The McGraw-Hill Companies, Inc. All rights ...
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Copyright © 2008 The McGraw-Hill Companies, Inc. All rights reserved. McGraw-Hill/Irwin Strategic Management: Text and Cases, 4e 5 Business-Level Strategy.
Chapter 5 Creating and Sustaining Competitive Advantages.
C HAPTER 4 Cost Advantage. T ATA ’ S NANO S TRATEGY (O PENING M INICASE ) 1.What Markets Served 2. What Unique Value (why Tata wins with customers) 3.
