Comstrat
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Generic Competitive strategies Group 1
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Transcript of Comstrat
Generic Competitive strategies
Group 1
INTR ODUC TION
Overall Cost Leadership
Aggressive Construction of
Efficient Scale Facilities
Vigorous Pursuit of cost
reductions from experience
Tight cost and overhead cost
It requires...
So basically...
Cost Reduction
DIFFERE NTATION
DESIGN
DESIGN
TECHNOLOGY
TECHNOLOGY TECHNOLOGY
TECHNOLOGY TECHNOLOGY
CUSTOMER Service
SUPPLIER OR DEALER
CREATES A DEFENSIVE POSITION AGAINST
COMPETITIVE 5 FORCES!
Brand LOYALTY
Increases Profit
Margins
DIFFERENTIATION PROBLEMS
• Low-cost competitors become
too great to counter.
• The need for differentiation
falls.
• Imitation products
progressively narrows
perceived differentiation.
Other requirements of
the generic Strategies
Overall Cost Leadership
DIFFERE NTATION
SUMMARY TABLE
STUCK IN THE MIDDLE
Conclusion Conclusion Conclusion
Strategies THREE
GENERIC
Overall Cost Leadership
DIFFERE NTATION
Focus
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