Chapter 1 - introduction to services
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Chapter #1
Service Marketing - Love Lock Chapter-01
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Chap001 (EL)
Service Paper 4
Services Marketing MBA-SEM-III TERM-01-2012 TERM-01-2012 MODULE-02 MODULE-02.
Introduction to Services Marketing By Dr Githa Heggde.
New Perspectives on Services Marketing. Overview of Session Why Study Services? What are Services? The Marketing Challenges Posed by Services
By Dr. Azizah Omar Phd (Monash, Aust) MBA (USM) BSc (Curtin, Aust) Deputy Dean Industry & Community Network School of Management Universiti Sains Malaysia.
