Strategic Brand Management
Mkt Ppt Branding
Measuring brand equity
George rossolatos building strong brands with structuralist rhetorical semiotics new bulgaria university 19 9 2014
Branding from below
Social Brand Value
Linked2Media: Brand Reputation in Social Media
Brand equity
Chapter 2 customer based brand equity
IMC and Brand Identity as Critical Component of Brand Equity Strategy
Brand Management
Thesis: building brand equity
