Session 2
1 Part Seven : Promotion Strategy Part Seven : Promotion Strategy ( Chapter14-Chapter16)
Ch08identifymarketsegmentsand targets
Chapter 9 Market Segmentation, Targeting & Positioning-Marketing Management
Final ppt
integrated marketing communication
Promotional mix
MGT2306-MARKETING-MANAGEMENT LESSON 6
Ch16 what is the communication mix
What isthecommunicationsmix,andhowshoulditbeset
What is the communications mix, and how should it be set?
