What is the communications mix, and how should it be set?
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What Is The Communication Mix, And How Should It Be Set?
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Transcript of What is the communications mix, and how should it be set?
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What Is The Communication Mix, And
How Should It Be Set?
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# Companies must allocate the budget over 7 Major modes of communication
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Advertising
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sales promotion
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Public Relations and Publicity
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Events and Experiences
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Direct and Interactive marketing
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Word Of Mouth Marketing
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Personal Selling
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Factors in Setting Market Communication Mix
1. Type of product market2. Buyer readiness stage3. Product life-cycle stage
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Created ByRahul Kalra, NSIT
During an internship by Prof. Sameer Mathur, IIM Lucknowwww.IIMInternship.com
Based on Kotler KellerChapter16