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Overview of Advertising Management: Messages, Media, and Measurement
Retailing
Affiliate program for AppKites
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University of Washington EMBA Program Marketing Management “Badvertising & Budgeting” (Promotions!) Instructor: Elizabeth Stearns.
© 2010 South-Western, a part of Cengage Learning. All rights reserved.7–1 Introduction Advertising DefinedAdvertising Defined A paid, mediated form of.
Chapter 8: Overview of Advertising Management. Advertising Functions A. Informing B. Persuading C. Reminding D. Adding Value E. Assisting Other Company.
Overview of Advertising Management: Messages, Media, and Measurement Chapter Nine.
2007 Thomson South-Western Overview of Advertising Management: Messages, Media, and Measurement Chapter Nine.
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