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CAMERA-READY REQUIREMENTSTo assure the best quality electronic reproduction of your adver-tisement: All work should be sent in Adobe PDF format with fonts em-bedded. Set up colors as process (CMYK) colors at 300 ppi. All photos to print in black and white should be in grascale mode at 300 ppi, 3 percent highlight and 85 percent shadow.
CLASSIFIED ADVERTISINGClassified ads are now available online at www.stu-dentprintz.com/classifieds/ or click the link for Clas-sifieds on The Student Printz homepage. The base cost is $3.75 and anyone can register as a user and enter their own ad. The system will show you what the ad will look like and how much it will cost efore you eer have to commit to pay for it. Your ad will appear on the webpage and in the print edition of The Student Printz.
INSERTSThe price for preprinted free standing inserts is $125 per thou-sand. No agency discounts are available. The maximum size for inserts is 10 x 13 inches. Five days lead time required.
Ship inserts to:Signature Offset
2610 Lakeview RoadHattiesburg, MS 39401
Reference: USM/The Student Printz
COLUMN SIZESWe are a tabloid newspaper with a printable area of 10” width and 13.75” height.
1 column...................................................2 columns.................................................3 columns.................................................4 columns.................................................5 columns.................................................Doubletruck............................................Maximum height of ads ..........................
1.9414.05”6.158”8.226”10.374”21.51”13.75”
DISPLAY ADVERTISINGDisplay ads provide the perfect advertising opportunity for area businesses, university departments, and individuals advertising products, services or special events. A display advertisement is an ad that has an artistic element along with the message and is priced by column inches. The number of column inches is determined by multiplying the number of columns horizontally by the ad’s height in inches. For example, a 2x5 ad (2 columns wide by 5 inches deep) would equal a total of 10 column inches.
RATES Local open rate: $7 per column inch USM open rate: $6 per column inch National rate: $12 per column inch
Local rates apply to businesses owned and operated in the Hatties-burg area. National rates apply to all other businesses and/or any businesses that pay a commission to an agency to perform their advertising functions.
BUSINESS BUILDERBusinesses that advertise in the Thursday edition can repeat the same ad with no changes in the following Tuesday edition for $5.25 per column inch. Offer does not apply to national advertisers, ad agencies, or local contract advertisers. The Business Builder special is only for Thursday-Tuesday consecutive runs, not Tuesday-Thurs-day.
COLORColor is available with a one-week advance notice. Spot color is $50 per spot color and 4-Color Process (CMYK) is $200.
DESIGNWe offer ad design and layout services at no additional cost to our advertisers. Ask your sales representative for more information.
PROOFSAd proofs are available if ads are submitted three working days prior to the publication deadline. There is no additional charge for the proof or for ad pickup.
TEARSHEETSTearsheets are provided for all display advertisers, and are available by request for classified advertisers who provide a self-addressed stamped envelope for each issue requested.
ADVERTISING IN
ADVERTISING POLICY The Student Printz, through its advertising manager and publica-tions manager, reserves the right to reject any advertising copy based on guidelines adopted by the University of Southern Mis-sissippi Board of Publications. Those guidelines are posted on our website: www.studentprintz.com
The Student Printz will accept advertising for legal activities only. Advertising considered libelous will not be printed. The Student Printz will not accept ads that give only an address, e-mail address, or telephone number and that do not give the name of the business or organization placing the advertisement.
Advertising credit requirements include: • All new accounts must payfor their first three advertisements in advance. • Political advertisements must be paid in advance. • All classifieds must be paid in advance. • All dot-com businesses must pay in advance. The Student Printz is not liable for damages in any advertisement or for more than the cost of the space occupied by the erroneous ad. The Student Printz is not bound by any conditions, printed or otherwise, on insertion orders, contracts, or copy instructions when such conflicts with policies covered by this rate card.
ADVERTISING DEADLINES Edition Deadline Thursday........Monday Noon Tuesday.........Thursday Noon
CONTACT USAdvertising Manager (601) 266-5188
Publications Manager (601) 266-6746FAX (601) 266-4268
Mail: Physical address:
The Student Printz The Student Printz
The University of Southern Mississippi The University of Southern Mississippi
118 College Drive #5088 2609 West Fourth St.
Hattiesburg, MS 39406-0001 Hattiesburg, MS 39402
Advertising e-mail address: Web site:
[email protected] www.studentprintz.com
AA/EOE/ADAI USM49927.5088 5.04
ADVERTISING IN
August, 2010Sun Mon Tues Wed Thurs Fri Sat1 2 3 4 5 6 78 9 10 11 12 13 1415 16 17 18 19 20 2122 23 24 25 26 27 2829 30 31
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September, 2010
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3 4 5 6 7 8 910 11 12 13 14 15 1617 18 19 20 21 22 2324/31 25 26 27 28 29 30
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Sun Mon Tues Wed Thurs Fri Sat1
2 3 4 5 6 7 89 10 11 12 13 14 1516 17 18 19 20 21 2223/30 24/31 25 26 27 28 29
Sun Mon Tues Wed Thurs Fri Sat1 2 3 4 5
6 7 8 9 10 11 1213 14 15 16 17 18 1920 21 22 23 24 25 2627 28
Sun Mon Tues Wed Thurs Fri Sat1 2 3 4 5
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For all your advertising needs, call 601-266-5188.
The
Student Printz2010-2011 Publication Dates
ADVERTISING IN
Full Page68.60 column inches
5 columns by 13.72 inches
Half Page34.05 column inches
5 columns by 6.81 inches
Other commonly requested sizes:
Business Card 2 x 5 Rectangle 3 x 5 Rectangle 4 column inches 10 column inches 15 column inches 2 columns by 2 inches 2 columns by 5 inches 5 columns by 3 inches (actual size: 4.05”x2”) (actual size: 4.05”x 5”) (actual size: 10.374”x3”)
We run ads of ANY SIZE. These are just a few commonly requested units. size that meets you needs and your budget, contact our advertising department. We are happy to work with you to customize a package for you.
(601) 266-5188 [email protected] www.studentprintz.com
17.16 column inches3 columns by 5.72 inches
17.16 column inches2 columns by 8.58 inches
8.58 column inches3 columns by 2.86 inches
8.58 column inches2 columns by 4.9 inches
Sample Sizes for print edition
Quarter Page 1/8 Page
ADVERTISING IN
Horizontal Banner Ad: 468 px by 60 px
Actual size
Actual size
Medium Rectangle Ad: 300 px by 250 px Vertical Banner Ad:160 px by 600 px
Online Advertising: The Student Printz Online receives an average of more than 25,000 hits per month. An online ad can be linked so viewers click on the ad and are taken to your web site. Horizontal banner ads appear in the middle of our site. Rectangle and vertical banner ads appear on the right side of our site. All ads are run-of-site (placed on all site pages and run in rotation with other ads the same size. GIF, JPC, PNC and SWF (Flash) formats are accepted. A GIF may be animated.
Rates for any size ad are the same:$150 per month
$500 per semester$750 per year
Need assistance or have questions? Call us at 601-266-5188 or email [email protected]
www.studentprintz.com
Sample Sizes for online edition
Actual size