Creative Planning, Strategy and Development © 2007 McGraw-Hill Companies, Inc., McGraw-Hill/Irwin.
Creative Strategy: Planning and Development 8 McGraw-Hill/Irwin Copyright © 2009 by The McGraw-Hill Companies, Inc. All rights reserved.
Creative Planning, Strategy and Development / Creativity Strategy © 2007 McGraw-Hill Companies, Inc., McGraw-Hill/Irwin 8/9.
Concepting What’s the big idea? Chapter 6 © 2013 SAGE Publications, Inc.
Creative Planning, Strategy and Development. Determining what the advertising message will say or communicate Determining what the advertising message.
The Creative Side and Message Strategy Advertising Principles and Practices.
& & CreativityCreativity CommunicationCommunication.
Advertising Campaign Themes “The Ultimate Driving Machine” BMW “At a place called Miller time” Miller Lite Miller Lite “Like a Rock” Chevy Trucks Chevy.
Advertising Creativity Matters
1)Examine overall mkting plan 2)Role of advertising and promotion 3)Completive analysis 4) Assess environmental influences.
Time By: Pepey Presentation By: Sara Adington. Background Information This advertisement was created by Pepey. This advertisement was created by Pepey.
KM Gross Kit
