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Personal Selling

8. summary S & D

9781423903055 ppt ch04

S&d

9 21[1]

E-business by G. Schneider - Chapter 5 (edition 9)

©2004 Prentice Hall16-1 Chapter 16: International Marketing International Business, 4 th Edition Griffin & Pustay.

Sales Promotion and Personal Selling. Objectives Define and state the objectives of sales promotion. Discuss the most common forms of consumer sales promotion.

Chapter 18 Copyright ©2012 by Cengage Learning Inc. All rights reserved 1 Lamb, Hair, McDaniel CHAPTER 18 Sales Promotion and Personal Selling © iStockphoto.com/Terry.

Sales Promotion

Copyright © 2009 by Nelson Education, Ltd. All rights reserved.

Public Relations, Sales Promotion and Personal Selling